Sharknado producer The Asylum is releasing two films to home audiences in partnership with Greenfield Media, the company owned by industry veteran Bill Sondheim, whose credits include top leadership posts at PolyGram Video, USA Video and Cinedigm.
The first release, available Sept. 1, is the street-race thriller Fast & Fierce: Death Race, starring hip hop superstar DMX. The jet-fighter action film Wingmen Under Siege, with Eric Roberts, follows on Nov. 3.
Asylum will handle digital distribution; Sondheim’s companies will distribute the titles on disc through Distribution Solutions. Fast & Fierce will only be available on DVD, while Wingmen will be released on DVD and Blu-ray Disc.
“A wide DVD release is never an easy decision these days,” said Asylum partner David Rimawi. “But when Bill and the Sony alum team at Distribution Solutions were excited about the titles, we knew we had a couple of hits on our hands.”
Sondheim added, “I have had the pleasure of working with The Asylum team for many years and their product always delivers powerful stories with great casts, which results in terrific sales. I am thrilled to bring these films to the mainstream market with the assistance of Distribution Solutions.”
Fast & Fierce: Death Race follows Jack Tyson (DMX), who is near victory in an illegal street race from Mexico to California when a desperate woman jumps into his car. She asks him to help her escape from her violent boyfriend, the same gangster who organized the race.
Wingman Under Siege revolves around cadets on a secluded U.S. Air Force training base who must protect a gene-editing bioweapon from the Russian operatives who are desperate to seize the deadly viral agent at any cost. Roberts stars as the masterly base colonel.