Netflix Names Sasha Bühler Director of Original Film for Germany, France and Nordics

Netflix Sept. 10 named longtime European executive Sasha Bühler its new director of original film for Germany, France and the Nordics.

Bühler, who has lived in Germany for 30 years, most recently was head of acquisitions and international co-productions at Constantin Film AG in Munich. She begins her new position in December.

Bühler replaces Funa Maduka, director of international films and acquisitions, who left Netflix last month after six years.

Sasha Bühler

She reports to David Kosse, VP of international original film, in London. The unit is responsible for Netflix growing push to create localized original movies and episodic programming that plays to a global audience.

Netflix has had recent success with German movie Dark, Spanish crime drama, “La Casa De Papel” (The House of Paper or “Money Heist”), France’s “Dix Pour Cent” (“Call My Agent”), Italy’s “Gomorrah” and Brazilian series, “Coisa Mais Linda,” among others.

Other members of Kosse’s team include Teresa Moneo, director of international original film for Spain and Italy, Mike Wheet, manager international original film, and Claire Willats, formerly director of acquisitions at STX Entertainment — where Kosse transitioned from in March.

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Netflix Enhances International Film Management

Netflix has hired David Kosse as VP of international film at its growing London office. Kosse, who was president of international at STX, begins next month reporting to Netflix film boss Scott Stuber in Los Angeles.

In addition to working on original movies coming from the U.K., Kosse spearheads foreign film production, including non-English language movies.

“We want to make significant movies [like Oscar-nominated Roma and Intouchables] which will have a big impact in major markets such as France, Germany, Italy and Spain but which can also travel to our subscribers around the world,” Kosse told Deadline. “The focus right now for this division is to establish the foreign language movies in the same way Netflix has established series that have travelled.”

Separately, Netflix hired Teresa Moneo as director of international film based in London. Moneo previously worked for Ola Films and Focus Features.

Teresa Moneo

In addition, Funa Maduka, director of international film and acquisitions, is relocating from London to Los Angeles in an expanded role that includes production management. Maduka’s acquisitions include Happy as Lazzaro, Divines and On Body and Soul.

 “With the majority of our audience outside the U.S., it’s the right time for us to be building our international film presence,” said Stuber in a statement.

Funa Maduka

“Having worked with David for years at Universal, I know there’s no one better suited for this role. David will be joined by Funa Maduka, whose eye for foreign cinema has contributed greatly to our celebrated international slate, and Teresa Moneo, who has an incredible acquisition and production track record and will be a great addition to Netflix. I’m incredibly excited to see what this team will do.”

Meanwhile, Cindy Holland, VO of Original Content, told an industry conference in Jerusalem, Israel that Netflix continues to spearhead as an on-demand TV ecosystem in its “very early” stages.

Holland said Netflix knows within 28 days whether original programming has resonated with subscribers.

“We’re sizing up the audience and how much to invest. If that audience doesn’t show up to that level, what is the reason to continue to invest as we hoped?,” Holland said. “Our first priority is to entertain the members in our worlds, and if we don’t do that, we won’t continue to thrive in our world.”