Warner Bros. Discovery Ups David Decker to President, Content Sales; Jim Wuthrich Resigning at Year’s End

Warner Bros. Discovery on Dec. 1 announced a leadership change following longtime executive Jim Wuthrich’s decision to resign at the end of the year.

David Decker has been promoted to president of content sales for Warner Bros. Discovery effective Jan. 2, 2023. The appointment was announced by Bruce Campbell, chief revenue and strategy officer for Warner Bros. Discovery, to whom Decker will report as he takes on oversight of the division responsible for licensing and distributing all WBD-produced film, television, animation, and digital content to all third-party platforms across North America, as well as direct-to-consumer digital and physical retail sales.

Decker, an 18-year veteran of legacy Warner Bros., was previously EVP of content licensing, and was responsible for the distribution strategy and licensing of WBD content to third-party platforms and networks, brokering several landmark distribution deals, including the successful sale of “The Jennifer Hudson Show” to local television stations across the United States.

“I’m excited to see David’s expertise and collaborative leadership style applied to the whole of our content distribution business,” Campbell said in a statement.

Jim Wuthrich

Outgoing content sales president Wuthrich played a critical role at Warner Bros. and in the home entertainment industry over his 24-year career. He drove the development and growth of in-home entertainment, from the introduction of DVD to the ongoing transition to digital. He pioneered the development of digital ownership formats and the global licensing of Warner content and ran WB Interactive for many years. He also led the team responsible for the theatrical windowing strategy that maximized the exposure and value of WB Pictures’ films after they left the theater.

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“Jim brought tremendous value and industry-defining strategy to Warner Bros.,” Campbell said. “It is truly remarkable, and we thank him for that. If you know Jim, you know it will be interesting to see what he does next. I know I’ll be watching.”

Wuthrich serves as Chair Emeritus of DEG: The Digital Entertainment Group, the industry group that advocates and promotes entertainment platforms, products, and distribution channels that support the movie, television, audio, consumer electronics and IT industries.