Entertainment content solutions company Gracenote has launched its Streaming Channels Data product, designed to enable content discovery platforms to better connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD services.
“By integrating this new solution, content aggregators can now more effectively serve as one-stop shops for viewers who are increasingly turning to new free services for programming to augment premium streaming service content,” according to a press release from Gracenote, a Nielsen company.
Streaming Channels Data provides content discovery platforms with access to Gracenote’s database of schedules for linear streaming channels. Each airing includes a Gracenote ID as well as normalized channel and program metadata with imagery, descriptions and celebrity information. The dataset enhances content discoverability and enables more personalized program recommendations across different services, according to Gracenote.
FAST channels are often themed and remain available for a finite time period, according to Gracenote. “For example, a service could launch a channel dedicated to TV programming resonating with Asian viewers during Asian American and Pacific Islander Heritage month in May,” reads the press release. “Based on the temporal nature of the offering, the ability to integrate the FAST channel and make its content discoverable quickly is critical.”
“As consumers look for free ad-supported TV content to complement their on-demand services, easy integration and discovery options become more important than ever for aggregator platforms,” Simon Adams, chief product officer at Gracenote, said in a statement. “By solving for these challenges, Gracenote Streaming Channels Data helps platform customers work towards optimizing their user experiences and securing their positions as go-to destinations for viewers.”