Roku is slowly expanding from streaming video facilitator to content distributor. The media technology company March 11 announced that a new scripted series, “Cypher,” will premiere exclusively on The Roku Channel March 19. The FBI drama features seven one-hour episodes and will be available for the first time to viewers in Canada.
“Cypher” follows top FBI cryptanalyst Scott (Martin Dingle Wall), who is enlisted to crack a coded document, which is revealed to be a hit list. Scott soon finds himself in the crosshairs of bad guys who want their list back. He must navigate the murky waters of loyalty and betrayal among an underground ring of hackers, hit men and FBI agents — all as the clock ticks in pursuit of the latest targets.
The series also stars Eve Mauro, Brian Krause, John Reardon, Mary Helen Schmidt, Jaclyn Hales, Lauren Gravitt and John J. Jordan.
“As The Roku Channel continues to grow, we’re constantly looking for ways to elevate the streaming experience for our viewers and get them to great entertainment easily and for free,” Sweta Patel, VP of engagement growth marketing at Roku, said in a statement.
The Ad-supported Roku Channel content lineup features more than 40,000 movies and programs and more than 165 live linear-TV channels in North America. As of the fourth quarter of 2020, Roku reported a total of 51.2 million monthly active users in the United States.