Adobe: Cyber Monday Sales Revenue Topped Black Friday at Nearly $11.8 Billion

Cyber Monday (Nov. 28) online retail sales supplanted the traditional post-Thanksgiving Black Friday as the top-grossing pre-Christmas retail shopping day, according to new data from Adobe Analytics.

The research firm Nov. 29 reported that online shoppers spent $11.79 billion the day before exceeding the $9.12 billion spent on Black Friday. Previous estimates had called for Cyber Monday spending from $11.2 billion to $11.6 billion.

Adobe said significant sellers included home entertainment items such as the Sony PlayStation 5 video game console and Electronic Arts’ Madden 23 video game.

Online revenue through the holiday retail season thus far totals $180 billion is projected to reach $210 billion through Dec. 25.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

NPD: Mixed Black Friday, Cyber Week CE Sales Results

It was a mixed bag for consumer electronics during last month’s annual post-Thanksgiving Black Friday retail day/week, including Cyber Monday, according to new data from The NPD Group.

The industry saw a 15% year-over-year revenue increase, while Cyber Week saw a 3% increase versus year ago. Much the revenue gains were due to category price hikes Results for these two weeks were up versus 2019, as the strength of online shopping reinvigorated the two core weeks of the holiday selling season.

Meanwhile, while revenue increased, unit sales — which indicate consumer demand — tell a different story. In the first nine weeks of the fourth quarter unit sales are down 4% from 2020, according to NPD.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The industry-wide average selling price is up, which the Port Washington, N.Y.-based research group contends is due in part to demand for quality and performance, component and shipping costs, lower promotional levels, and industry-wide choices to focus production resources on higher price point goods.

“Consumers are embracing a different kind of value, as they look to invest in higher-end, better-quality products,” Marshal Cohen, chief retail industry advisor for NPD, said in a statement.

NPD said that among product categories, the surprise thus far has been virtual reality. During Cyber Week, VR/AR saw revenue growth of 84%, and unit volume more than doubled.

record-high selling prices for TVs resulted in record-breaking revenue during Cyber Week. Headphones continued their strong holiday quarter with a 7% revenue increase.

“Cyber Week 2021 followed a similar pattern to pre-pandemic years, demonstrating that the lack of a post-Black Friday lull in 2020 truly was an aberration,” Cohen said. “High-momentum categories are starting to show some vulnerability, which is understandable given the headwinds at play. However, these categories may still show up with late holiday shoppers looking to take advantage of last-minute deals during the full week of shopping after Super Saturday on this year’s calendar.”

Fire TV Sticks Lead Record Amazon Black Friday, Cyber Weekend Sales

Amazon Nov. 30 announced that its branded Fire TV Stick streaming media device, along with third-party branded Fire TV devices, helped drive record online sales on Black Friday (Nov. 26) through the Cyber Monday (Nov. 29).

The e-commerce behemoth did not disclose actual revenue data, but did share that smart-TVs from Insignia, Toshiba and Pioneer using Fire TV, as well as all-new standalone Amazon Fire TV Omni and 4-Series HDTVs debuted No. 1 in sales on the website thus far in the holiday retail season.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Analytics company Profitero said Amazon topped Best Buy, Target and Walmart, among 12 online retailers, for lowest prices across 15,530 products and 15 categories.

Among top-selling video game discs: Mojang’s Minecraft for Sony PlayStation 4, and Warner Bros. Interactive Entertainment’s Bakugan Champions Vestroia for the Nintendo Switch console.

Amazon is extending through Dec. 5 price discounts on all Fire TV devices, including $12 off the Fire TV Stick Lite; $20 off the Fire TV Stick (3rd Gen.); $25 off the Fire TV Stick with 4K; $20 off the Fire TV Stick 4K Max; $40 off the Fire TV Cube; and $100 off the Fire TV Recast.

Disney Pulls Out the Stops on Cyber Monday Discounts

Disney Dec. 2 (Cyber Monday) is offering myriad one-day pricing discounts for its branded Disney+ subscription streaming service and separate Hulu platform.

The company is taking $10 off the annual $69.99 fee, dropping the monthly fee to $4.99 from the standard $6.99 rate.

Be sure to follow us on Instagram!

Disney is also extending for one more day a special $1.99 monthly fee for Hulu, based on a 12-month subscription. The special pricing applies only to the $5.99 plan with advertising. Hulu has a separate $11.99 plan without commercials. The deals are only good in the United States and Puerto Rico.

Consumers spent a record $7.9 billion on Cyber Monday e-commerce transactions in 2018.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Hulu Bows $1.99 Monthly Black Friday Service Special

Hulu, Disney’s majority-owned subscription video-on-demand platform, is offering its basic streaming service with ads for $1.99 monthly for a year. The offer, which ends Dec. 2 (Cyber Monday), then converts to $5.99 monthly after 12 months. The company also offers a $11.99 monthly ad-free option.

Hulu, which at one time was co-owned by 20th Century Fox, Comcast, Time Warner and Disney, is now wholly owned by Disney following the Magical Kingdom’s purchase of Fox and buy-out of Comcast’s stake.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The service had almost 27 million subscribers as of May 1, which was up from 25 million in the previous-year period and 15 million in 2016.

Rival Netflix ended the most-recent fiscal period with nearly 61 million domestic subscribers.

Disney also offers Hulu with ESPN+ and Disney+ for $12.99 monthly.

Adobe: Strong November Holiday Sales Portend Robust Winter Retail Season

With the winter retail season about to start, new data from Adobe Analytics suggests some big-box stores will score big through Christmas — based on analysis of more than a trillion visits to over 4,500 retail sites.

Adobe said winter retails sales from Nov. 1 to Nov. 26 increased 15% to $143.7 million compared to the previous-year period.

The software company projects November-December retail sales will increase 3.8% to 5% — up from 2.1% last year. Cyber Monday (e-commerce) is projected to generate $9.4 billion in revenue.

“With the shorter shopping season and retailers starting their promotions earlier, Adobe is seeing holiday discounts already well underway even before Thanksgiving day,” Jason Woosley, VP of commerce, said in a statement.

Top retailers over the holiday season include Target, Walmart, Best Buy and Amazon due in large part to their e-commerce platforms.

Cyber Monday Projected to Set All-Time Sales Record — Despite New Tax Rules

With e-commerce booming year-round, Cyber Monday (Nov. 26), the annual winter retail event closing the Black Friday weekend, is projected to generated $7.8 billion in online sales – 18% above last year’s record tally of $6.6 billion, according to Adobe Analytics.

The figure follows record online spending on Black Friday when consumers spent $2.6 billion the day after Thanksgiving – up 24% from $2.09 billion last year.

Notably, Black Friday and Cyber Monday flourished despite the fact major retailers such as Walmart and Amazon touted online specials ahead of the annual retail event.

More importantly, online sales increased as about 30 states are in the process of implementing taxes for online purchases following a U.S. Supreme Court ruling in June that found the state of South Dakota could force online retailers such as Wayfair and Amazon to charge sales tax even if the companies do not have a physical presence in the state.

The change meant online shoppers could expect to pay upwards 8% more for e-commerce purchases depending where they live.

“If you’re an online shopper looking to avoid paying sales taxes, that’s about to change,” said Julia La Roche with Yahoo! Finance, who added she doesn’t expect sales tax to put a damper on ecommerce going forward.

“People are still going to shop online [for the convenience],” La Roche said.

Amazon closed Nov. 26 up more than 5% at $1,581.33 per share.