Redbox to Launch Third-Party SVOD App Platform

Taking a page from the Amazon Prime Video playbook, Redbox is assembling a branded subscription streaming offering featuring third-party apps on its digital AVOD/FAST platform.

The kiosk/digital distributor Oct. 15 announced a multi-faceted agreement with Curiosity Inc., to bring the latter’s subscription video-on-demand service, Curiosity Stream, and select content on its ad-supported VOD and free ad-supported streaming television streaming services. Redbox will also offer Curiosity Stream as a premium subscription offering when it bows a branded “SVOD Channels” in 2022.

Under the deal, the Curiosity Stream SVOD service will be made available to select Redbox customers on a promotional trial basis and promoted on Redbox’s 40,000 kiosks and digital streaming properties. Additionally, Redbox will license Curiosity content, which will be offered on Redbox’s AVOD and FAST streaming services in the coming months.

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In 2015, Amazon Prime Video debuted “Amazon Channels” featuring third-party SVOD apps to its Prime members. The platform has been credited with driving subscriptions to services such as Starz, the former HBO Now and other apps.

“Our customers will appreciate the high-quality content delivered by Curiosity Stream, and we’re excited to work with them to grow their viewership through distribution of their service on the Redbox app,” Jason Kwong, chief strategy and digital officer at Redbox, said in a statement.

“We are thrilled to partner with Redbox as they continue to expand their video streaming offerings,” said Brandon Fong, SVP of partnerships and distribution for Curiosity. “As the leading factual entertainment service, Curiosity is ideally positioned to deliver affordable, high-value entertainment to Redbox customers who want to know more about the world around them.”

FuboTV Adds Curiosity Stream Platform, Original Content

Live online sports streaming service fuboTV Aug. 23 announced it has added Curiosity Stream and Curiosity Channel to is content line-up. The linear channel featuring educational programming will launch today for FuboTV viewers in the U.S., and the Curiosity Stream VOD service will roll out for viewers in both the U.S. and Canada in the coming weeks.

Curiosity’s linear channel will be available to U.S. subscribers of FuboTV’s Extra package, which includes more than 40 channels featuring sports, entertainment, news and family entertainment programming.

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“Curiosity is well-positioned to amplify FuboTV’s value proposition to cord-cutters and consumers who want to know more about the world around them,” Brandon Fong, SVP of partnerships and distribution for Curiosity Stream, said in a statement.

“The addition of Curiosity’s programming, which is renowned for its incredible quality and superior production, will appeal to FuboTV subscribers of all ages,” added Ben Grad, SVP of content strategy and acquisition for FuboTV.

Curiosity original shows and series include:

“Beyond the Spotlight,” a biography series profiling people at the height of fame, including Shaquille O’Neal, Kristen Bell and others. High school football docuseries “4th and Forever,” which explores powerhouse programs and historic rivalries across the country. “Doug to the Rescue,” about a drone pilot’s mission from the front lines of the Australian bush fires to coastal towns leveled by hurricanes to save animals stranded in the aftermath of a natural disaster.

“The History of Home narrated by Nick Offerman,” journeys the globe discovering the histories and mysteries behind some of the most spectacular homes of all time, including Highclere Castle — home to the series “Downton Abbey” — to Jefferson’s Monticello.

Other films and series include “Jeremy Jones Higher,” “America’s National Parks,” “Viking Women” and “Live The Stream: The Life of Joe Humphries.”