“‘Features’ is a good business model for Vizio because it solves problems for viewers, advertisers and content partners alike,” Steve DeMain, VP of engagement, said in a statement.

In the coming months, channel updates on home and DIY, holidays, live concerts and nature-scape programming, among others, will be rolled out.

For content creators and media companies, curated channels offer an additional distribution touchpoint for AVOD/free ad-supported TV viewers, while creating an additional revenue stream, and even more insight into what content resonates best with viewers.

“Our programming strategy delivers more of what our viewers love across multiple genres,” DeMain said. “And by developing these passionate audiences, we are not only building great sponsorship opportunities for brands, but we are also helping our content partners generate new revenue.”