Vizio March 15 announced the launch of the exclusive branded entertainment series “3 Pointers,” hosted by Casey Webb (“Man vs. Food”), and aimed at college basketball TV fans.
The four-part limited series will offer game day recipes, beverages and entertainment hacks designed to elevate the viewing experience. Produced in partnership with BetMGM, the series launches on March 17.
“[The series] captures important criteria as we evaluate what to put in front of our audiences: relevance, timeliness, and premium storytelling,” Steve DeMain, VP of branded content and sponsorships at Vizio, said in a statement.
The content was produced by food and lifestyle veterans Turn Card Content. “3 Pointers” is available on the Vizio home screen and on demand on WatchFree+.
“We collaborated with Vizio … with the goal of creating a premium entertainment experience that taps into the excitement of March basketball,” said Matt Prevost, CRO at BetMGM.
In May, “How She Rolls,” a half-hour lifestyle documentary and culinary series, will debut on the PBS Living channel, available on Prime Video and Apple TV Channels.
The subscription rate for PBS Living is $2.99 per month with an Amazon Prime or Prime Video subscription. PBS Living is also available on Apple TV Channels in the Apple TV app at a subscription rate of $2.99 per month with no additional annual fees.
The program follows the life of Carrie Morey, an award-winning baker, entrepreneur, and mother, wife and daughter who transformed a made-by-hand mail order biscuit company, Callie’s Hot Little Biscuit, into one of the South’s best small business success stories.
Each episode follows Morey as she balances being a mom to three daughters with the pressures of being a business owner in what has been an unpredictable year. Whether she’s traveling the country to attend food expos, dealing with the obstacles of opening a new breakfast and lunch biscuit eatery three hours from home, or putting work aside to prepare a dinner for her family, viewers follow Morey’s challenges and triumphs.
In the 10-episode inaugural season, viewers are introduced to Morey as she runs a growing business from her kitchen, her car, food festivals, her daughter’s volleyball games and anywhere else she finds herself. The series takes us from the early beginnings of starting her business — juggling her family life while opening a new store in Charlotte, N.C. — and soon after the opening, when the pandemic hits and the coronavirus overtakes America. Over the next few months, Morey sheds staff and runs out of flour, but also discovers a new path to success. With faith and determination, Morey is able to take her employees to a dairy farm to learn how buttermilk is made, cook with her parents (her culinary inspiration) and begin to create recipes for a new cookbook.