CES 2022 to Have Smaller Footprint, Fewer Attendees

The Las Vegas CES taking place Jan. 5-8, 2022, will have a smaller footprint than shows before the pandemic, organizers said in a Nov. 18 presentation to press.

CES, which was virtual in 2021, in 2022 will not be using the South Hall of the convention center, and Gary Shapiro, president and CEO of the Consumer Technology Association, noted that the aisles will be wider.

“It’s going to have a smaller footprint, and we’ll have fewer people,” he said, adding “we recognize it’s a different year this year.”

CES has tallied 1,700 exhibitors and “tens of thousands” of registered attendees, Shapiro said of the show that attracted 170,000 attendees pre-pandemic. About one-third of the 2022 registrants are international, he noted.

“The people that are coming are serious buyers, serious press,” he said.

Floor plans will be coming out at the end of November, organizers said.

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In the home entertainment space, exhibitors will include TCL, LG Electronics, Samsung, Sony, Hisense, Amazon and Google, organizers said. Among exhibitors participating in the C-Space are NBCUniversal, Discovery, WarnerMedia and Snap.

The show will include three new categories: food technology (such as plant-based food), space tech, and NFTs (non-fungible tokens) and digital currency, according to Karen Chupka, EVP of CES for the CTA. Autograph in the NFT space is one of the exhibitors.

Another highlight is an autonomous race car competition.

Safety protocols for the in-person show include proof of vaccination, with all vaccinations approved by the FDA or WHO accepted (similarly to requirements for those traveling into the United States). Organizers noted that protocols in Las Vegas currently require masks indoors. They said they will release mask guidelines in December and expect to have social distancing measures in place.

The show is available to those who want to participate virtually as well, via live streaming and on demand. The on-demand features will be available through the end of January. Registration for the digital-only component starts Dec. 9.

The virtual experience is here to say, organizers said. “I think there will always be some digital component to CES,” said Chupka.

Nevertheless, Shapiro declared, “Live events are back!”

“It’s simply enjoyable for people to be together,” he said.

Samsung’s Jong-Hee Han to Deliver Pre-Show Keynote at CES

Jong-Hee (JH) Han, president of the visual display business at Samsung Electronics, will deliver the pre-show keynote address at CES 2022 in Las Vegas, the Consumer Technology Association announced.

Han’s keynote address will take place Jan. 4 at 6:30 p.m. in the Venetian’s Palazzo Ballroom.

The keynote will present the company’s vision for an “Age of Togetherness,” meaning that technology needs to exist together with people and for the planet, according to the CTA. The keynote will be a call to action to mitigate climate change, and the company will show how everyone can do their part in building a sustainable planet. It will also present how customized and connected experiences will enrich people’s lives.

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“Since early 2020, people have changed how they live, work and play,” Gary Shapiro, president and CEO of the CTA, said in a statement. “Technology is solving people’s problems and connecting us to each other. More, innovation has accelerated. Samsung is an incredibly innovative company and we look forward to hearing Mr. Han’s vision of a greener world reimagined through technology.”

Prior to his current role at Samsung, Han served a four-year term as the division’s head of R&D. Since joining Samsung in 1988, he has been involved in the development of a wide range of products, including Micro LED, QLED, Lifestyle TVs, Smart Signage, Cinema LED and gaming monitors.

Han joins previously announced keynoters, including GM’s Mary Barra; T-Mobile’s Mike Sievert; Abbott’s Robert Ford; Rethink Impact’s Jenny Abramson; Softbank Opportunity Fund’s Stacy Brown-Philpot; and Material Impact’s Carmichael Roberts.

Proof of COVID-19 Vaccination Required to Attend CES 2022

The Consumer Technology Association has announced that CES 2022  will require in-person attendees to provide proof of COVID-19 vaccination.

CES 2022 will take place in Las Vegas Jan. 5-8, 2022, with media days Jan. 3-4.

CTA will again create a digital event that will run in parallel with the in-person program.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” Gary Shapiro, president and CEO of the CTA, said in a statement. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”

The CTA is also assessing the acceptance of proof of a positive antibody test as an alternative requirement and will share more details on this later, according to a CTA press release.

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“Safety, security and health are always a priority at CES, and we will follow state and local guidelines and recommendations by the CDC,” read the press release. “CTA will continue to monitor and evaluate the situation and will announce additional protocols closer to the show.”

Some 2,000 companies including major brands and start-ups will be in Las Vegas, according to the CTA. CES 2022 will feature new categories showcasing how the industry is evolving, including space tech, food tech and NFTs. The show will highlight advancements in AI, AR/VR, gaming and computing, digital health, automotive and transportation, home entertainment, smart home, and more, according to the CTA. Audiences will hear from industry leaders during live keynotes, including General Motors chair and CEO Mary Barra and T-Mobile CEO Mike Sievert.

Visit CES.tech for CES 2022 updates.

T-Mobile CEO Mike Sievert to Deliver Keynote at CES 2022

The Consumer Technology Association has announced that T-Mobile CEO Mike Sievert will deliver a keynote address during CES 2022 taking place Jan. 5-8, 2022, in Las Vegas.

Sievert’s keynote will discuss 5G innovations for consumers, businesses and thought leadership — and spotlight a look into the future of how these advancements are enabling people to work, communicate and learn more efficiently, according to the CTA.

“As we return to in-person events, we look forward to convening innovators and business leaders from around the world who will showcase how technology impacts and improves every facet of our daily lives,” Gary Shapiro, president and CEO of CTA, said in a statement. “The pace of innovation has accelerated over the last 18 months, and the rapid roll-out of 5G will only increase the momentum. There’s so much excitement in this space and for the first time, we welcome Mike Sievert to our keynote stage to share more about T-Mobile’s vision for fueling 5G innovation.”

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CES 2022 will showcase 5G technologies and bring together industry advocates, including Sievert, to share insights on the where 5G is headed, according to the CTA.

“The last year has shown us the critical role connectivity plays in our lives — for consumers, businesses and society as a whole,” Sievert said in a statement. “As the nation’s 5G leader, T-Mobile is driving a transformation in wireless communications. I can’t wait to keynote CES 2022 and showcase new ways this 5G network is unleashing game-changing innovations both now and in the future.”

The keynotes at CES 2022 will be viewed in-person in Las Vegas and accessed across the globe through the digital experience.

CES to Return to Las Vegas for Live Event in January

The Consumer Technology Association April 28 announced that CES 2022 will return to Las Vegas next year.

CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.

After an all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as leaders and industry advocates.

Some 1,000 companies have committed to showcasing their technologies in Las Vegas, and more are continuing to sign up, according to the CTA. Attendees can expect to see global brands including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including delegations from France, Italy, the Netherlands and South Korea.

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“We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces,” CTA president and CEO Gary Shapiro said in a statement. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”

The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas.

“Our customers are enthusiastic about returning to a live event in Las Vegas,” Karen Chupka, EVP of CES for CTA, said in a statement. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”

The CTA will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. The CTA will be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences, according to the organization.

2021 CES Trade Show Moving Online Only Due to COVID-19 Resurgence

The annual in-person CES in Las Vegas — an industry mainstay for 50 years once known by its longer moniker of the Consumer Electronics Show — has been canceled due to surges in COVID-19 infections and will be replaced by an all-digital format, Jan. 6-9, 2021, organizer Consumer Technology Association announced July 28.

“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” Gary Shapiro, president and CEO of the CTA, said in a statement. “By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”

CTA said it plans to return to Las Vegas for CES 2022, combining elements of a physical and digital show.

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As recently as June, the CTA had vowed to proceed with at least a partially physical show. At the time, the trade association said in a statement, “We will showcase our exhibitors’ products, technology breakthroughs and ideas to the world, both physically in Las Vegas and digitally. “You can expect to see a wider selection of live-streamed CES content, along with many other engaging digital and virtual opportunities, enabling you to connect with the world’s leading technology innovators, thought leaders and policymakers.”

In January 2020, more than 175,000 industry professionals, including more than 61,000 from outside the United States, convened in Las Vegas for CES 2020.

At the time reports were just filtering in from China about a mysterious new illness centered around the city of Wuhan. It wasn’t until Jan. 11, a day after the 2020 CES ended, that the first death was reported. From the Wall Street Journal: “A new virus implicated in a pneumonia outbreak in central China killed a 61-year-old man there, Chinese health authorities said. … It was the first death of the outbreak in the city of Wuhan, where 59 people have been quarantined. Chinese scientists discovered a new strain of coronavirus there this week.”

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In last month’s statement, the CTA said it would enable social distancing at the January 2021 CES, including widening aisles in many exhibit areas and providing more space between seats in conference programs and other areas where attendees congregate. Attendees and exhibitors would be encouraged to wear masks and avoid shaking hands.

CTA also said it planned to limit touch points throughout the facilities, including through cashless systems for purchases and transactions. It also was considering employing contactless thermal scans at key venue entry points, in addition to providing enhanced on-site access to health service and medical aid.

Government Shutdown to Affect Some CES Programming

The federal government shutdown is expected to affect some programming at CES, according to the Consumer Technology Association (CTA).

The show is scheduled to take place Jan. 8-11 in Las Vegas.

“Because of the government shutdown, some of our scheduled government speakers at CES 2019 have alerted us that they must cancel their travel to the show,” said Gary Shapiro, president and CEO of the CTA. “As a result, some of our scheduled CES 2019 programming and speakers will change. We urge attendees who planned to hear U.S. federal government speakers to check the sessions on the website to ensure those individuals are still speaking. Our Speakers Directory can be found here. This page will be updated regularly.”

AT&T’s John Donovan to Deliver Keynote on 5G Opportunities at CES

AT&T Communications CEO John Donovan will lead a keynote session titled “New Frontiers in Mobile” at CES 2019, the Consumer Technology Association announced.

Donovan will join MediaLink Chairman and CEO Michael Kassan to discuss opportunities for 5G, the next generation technology for mobile.

Owned and produced by CTA, CES 2019 takes place Jan. 8-11 in Las Vegas. The keynote will begin at 2 p.m. Jan. 9 at the Park Theater, MGM Park.

Presented by MediaLink, the keynote will explore how 5G will open up opportunities for robotic manufacturing, AR/VR and mixed reality, sporting experiences and public safety, among other industries. After Donovan’s talk, a panel of industry executives will discuss how global companies are developing marketing strategies to best engage consumers in this mobile, data-driven world. Confirmed keynote panelists include National Geographic CMO Jill Cress, Deloitte Digital CMO Alicia Hatch, Magic Leap CPO Omar Khan, Adobe CMO Ann Lewnes, The Stagwell Group president and managing partner Mark Penn, and Ascential Events president and Cannes Lions chairman Phil Thomas.

“AT&T is a leader in the next-generation of connected mobility that will impact every aspect of our lives, and 5G is the platform that will enable that transformation,” said Gary Shapiro, president and CEO, CTA, in a statement. “We are excited to have John Donovan and Michael Kassan lead this powerful CES keynote that will delve into the new world of 5G innovation and the next wave of connectivity.”

Donovan is responsible for the bulk of AT&T’s global telecommunications and U.S. video services businesses, including its Business, Mobility and Entertainment, and Technology & Operations groups, according to a CTA press release. Previously, Donovan served as chief strategy officer and group president, AT&T Technology and Operations, where he led strategic planning for the company overall.

Kassan founded MediaLink in 2003, a strategic advisory firm serving companies at the intersection of media, marketing, advertising, technology, entertainment and finance.

CTA: Emerging Tech, Smartphones Driving Household Consumer Electronics

About 87% of U.S. households own a smartphone, which is second only to the television at 96% ownership, according to new data from the Consumer Technology Association (CTA).

The trade group said that for the first time, the top three most-frequently owned tech products in the home are screen devices, with laptops trailing TVs and smartphones at 72%.

“The rapid ascent of smartphone ownership in U.S. households exemplifies [its] versatility — for communication, entertainment, productivity and more,” Steve Koenig, VP of market research, said in a statement.  “And because of that, it’s possible we’ll see smartphone ownership in the U.S. match that of TVs within the next five years.”

Echo and Google Home, have nearly tripled in ownership rate to reach 22% of American households — one of the fastest-adopted technologies since tablets, according to CTA.

Smartwatch adoption continues to grow, with 18% of U.S. households now owning at least one of the devices — an increase of six percentage points over last year. Additionally, ownership rates of drones and virtual reality headsets were measured at 11% and 10% of households, respectively.

Next-gen screen technologies and the availability of larger screen sizes drove more U.S. consumers to buy technology in and around the TV, said the CTA. The trade group said 4K Ultra HD televisions experienced the largest growth in household ownership rate, rising 15 percentage points year-over-year to reach 31% household ownership. Indeed, 19% of households own a TV with a screen size of 60 inches or bigger. Ownership of digital media streaming devices rose nine percentage points since 2017 to 45% of households.

“It’s no surprise that … smart speakers and VR are among the products consumers anticipate buying the most” said Ben Arnold, senior director of innovation and trends. “Many of these devices incorporate new technologies and features – artificial intelligence, voice recognition, faster processing – and at the same time provide a smarter way to communicate or experience content.”