AdQuick, a leading Out-of-Home (OOH) advertising platform, on Feb. 8 announced it has signed an agreement with Crackle Connex, a division of Chicken Soup for the Soul Entertainment, to add Redbox and Crackle advertising inventory to its growing network of over 1,600 partners.
Redbox’s supply is also now available for auction-based and reservation buying, as well as inclusion within multichannel measurement through AdQuick’s integrations with omnichannel platforms, including a previously announced partnership with TransUnion. AdQuick says its advertising platform makes it easy to plan, buy, and measure every kind of outdoor advertising. The company has signed over 1,600 partners, which span all types of OOH inventory.
“We are excited to bring Chicken Soup for the Soul Entertainment’s vast catalog of content to our OOH buying platform,” said Matthew O’Connor, CEO of AdQuick. “This agreement will give advertisers more opportunities to reach their target audiences with high-impact OOH campaigns.”
“Redbox’s Digital Out of Home (DOOH) supply provides AdQuick’s buyers a great opportunity to align with over 40 million Redbox Perks members,” said Tim Ware, SVP of programmatic sales and partnerships for Crackle Connex. “Redbox remains a primary provider of TVOD and PVOD home entertainment for millions of Americans and affords brands the opportunity to reach movie fans through their customer journey at top retailers.”