Sony Pictures Television is shutting down Crackle Latin America, the subscription streaming video service launched in 2016. The service with 400,000 subscribers – across 17 countries – will cease operations on April 30.
Sony has operated Crackle as an ad-supported service in the United States since 2012, and recently upped original content offerings such as crime drama “The Oath.”
Keith Le Goy, president of worldwide TV distribution and Sony Pictures Home Entertainment, announced the move in a memo to staff, which was obtained by Hollywood trades.
“After much consideration, we have decided that Crackle Latin America is not sustainable in the present highly competitive local environment,” wrote Le Goy. “Crackle Latin America is not sustainable in the present highly competitive local environment.”
Sony shuttered Crackle Canada last June.
The move is another shot across the bow for smaller SVOD services attempting to challenge Netflix, Amazon Prime Video and Hulu.
“OTT/direct-to-consumer remains an incredibly important area for our evolving industry, and we will persist in exploring other opportunities in the space,” wrote Le Goy. “The decision to close Crackle Latin America is unrelated to the U.S. Crackle business, which is operated independently as an AVOD service. We continue to explore potential strategic partnerships for Crackle in the U.S. and will share more information when possible.”