Pluto TV, the Paramount-owned FAST (free ad-supported streaming television) service, will launch in Canada this fall with ad-sales support and content from Canada-based Corus Entertainment.
Launching with more than 100 unique, curated channels and more than 20,000 hours of content, the service will offer a spectrum of free programming, including drama, comedy, lifestyle, kids, movies, around-the-clock news, and more.
Corus Entertainment will lead ad sales in the country and will provide multiple Canadian channels to the service.
“Pluto TV is committed to further expanding its premium free offering for audiences around the world, and this game-changing partnership with Corus is a testament to that commitment,” Olivier Jollet, EVP and international GM of Pluto TV, said in a statement. “Following Pluto TV’s recent launch in the Nordics and the partnership we implemented with Viaplay, which served as the strategic framework for this deal, the upcoming launch in Canada will combine Corus’ incredible local content offering with Pluto TV’s global content and world class platform, positioning Pluto TV to become the leading free ad-supported streaming TV service in the country upon launch in the fall.”
“Corus’ relationship with Pluto TV underlines our commitment to ad-supported premium video, building on the success of StackTV, the Global TV App, and Premium Video on Demand,” Greg McLelland, EVP and chief revenue officer for Corus Entertainment, said in a statement. “The agreement further expands the volume of digital video inventory Corus has to offer, in a premium, brand-safe environment allowing our clients to achieve the impact of TV with the measurement and targetability of digital and connect with audiences wherever they are streaming.”