Report: Streaming Video Consumption Up 72%

More people globally are streaming video for their entertainment. New data from Conviva found year-over-year viewership grew 72% and the rate of consumption growth increased by 49% in the first quarter (ended March 31) compared to the previous-year period.

The streaming TV analytics company monitors a trillion real-time transactions per day via 3 billion applications streaming on devices in 180 countries.

In United States, online TV services continue to grow in popularity. Services such as DirecTV Now, Hulu, PlayStation Vue, and Sling TV saw viewership grow 108% year-over-year as compared to 60% growth for other services, i.e. Netflix.

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Indeed, Hulu, which is co-owned by Disney and Comcast, ended 2018 with 25 million subscribers — about half of Netflix’s domestic tally.

The report found that 64% of mobile video streaming is on-demand content versus live video (36%). On PCs, on-demand content represented 57% of streaming vs. 43% live video. VOD consumption increased to 62% on connected TVs compared to 38% live video.

Failure rates of streaming TV ads continue to pose risks and opportunity. Up to 47% of ads are failing, a significant percentage when even a 1% failure rate carries a high cost and impact on engagement, according to Conviva.

Indeed, the report found that just a five-second ad delay resulted in 13.6% of viewers moving on to another video.

The battle for the TV screen is not over. Amazon Fire TV captured 18.6% share, up significantly from 11.4% share in Q1 2018, while Roku maintained its long-standing lead of 42.4% share.

Live sports streaming remains hot.

The College Football National Championship had the highest peak concurrent viewership, 37.6% higher than the Q1‘18 peak event. Super Bowl LIII and March Madness streaming viewership grew significantly, up 157% and 67%, respectively, from Q1 2018.

Other top streamed content in Q1 included the Golden Globes, Oscars, Michael Cohen’s Congressional hearings and release of the Mueller report.

Meanwhile, buffering issues improved 34% year-over-year, with 35% fewer video start failures and 17% increased picture quality.

“There’s no surprise that the streaming TV market is expanding significantly,” Bill Demas, CEO of Conviva, said in a statement. “Maintaining a high-quality viewer experience tightly across content and advertising is increasingly important as streaming providers look to increase viewer engagement and monetization. The battle for streaming market share is a fast-growing pie and services must deliver an experience comparable to linear TV to fulfill viewer expectations.”

Report: Third-Quarter Streaming Video Consumption Up 63%

Consumption of streaming video – via over-the-top platforms such as Netflix, Amazon Prime Video and Hulu — continues to mushroom.

New data from digital measurement firm Conviva found a 63% increase in third-quarter (ended Sept. 30) video viewing hours from the previous-year period. Video program plays increased 53%.

“Streaming TV consumption shows no signs of slowing down, and publishers have stepped up to the plate, delivering better quality and reliability that viewers have come to expect,” Conviva CEO Bill Demas said in a statement. “The demand for quality is pushing connected TVs to the top in terms of device share, commanding more than 50% of total viewing hours at the expense of PCs that have lost 7%, while mobile remains relatively flat.”

Indeed, the report — based on Conviva’s claims of tracking 1 trillion data events daily around the world – found that live sports (i.e. NFL football) streaming increased 3% in September, driven by Prime Video’s Thursday Night Football webcasts. Amazon said more than 8 million people collectively streamed the first four games of the season.

Connected TV video plays increased 145%, while viewing hours increased 103%. Online TV platforms such as Sling TV, YouTube TV, DirecTV Now, Spectrum TV Plus, PlayStation Vue, Pluto TV and Fubo TV helped mushroom video plays 292%, including 212% increase in viewing hours from the previous-year period.

And consumers are streaming longer-form (TV shows and movies) entertainment, with 111% increase in video plays and 93% increase in video hours streamed.

Finally, Roku remains the No. 1 streaming media device, commanding 40% market share in viewing hours.

World Cup Soccer Helps Double Q2 Global Streaming Video Consumption

Spurred by the FIFA Russia World Cup 2018 quadrennial soccer competition, global streaming video consumption in the second quarter (ended June 30) topped 5.5 billion hours, up 115% from 2.5 billion hours in the previous-year period, according to new data from Conviva.

The media-measurement firm said a record-breaking 7.9 million people streamed the France vs. Argentina World Cup match on June 30. The quarter saw 17.2 billion total streaming video plays across 973 million apps with as many as 7.9 million concurrent streams.

North America continues to lead in OTT video consumption with 69.2% market share, followed by Europe (15%), Asia (14.2%) and the rest of the world (ROW) at 1.2%.

Streaming hours increased 139% in North America; 90% in ROW; 32% in Europe and 22% in Asia.

Conviva also measured which devices are used to stream and found that in Q2 there continued to be a shift away from PCs (24% of plays) towards mobile devices (49% of plays), especially for short-form content. On the other hand, long-form content consumption shifted toward larger screens via connected TV platforms such as Roku, Xbox, PlayStation, Apple TV, Amazon Fire TV, and Chromecast, which accounted for 51% of total viewing hours.

Among connected TV platforms, Roku continued to lead with 22% of all viewing hours and 8% of all plays. Meanwhile, Xbox, Google’s Chromecast, and Amazon’s Fire TV all showed tremendous gains, experiencing more than two times video consumption compared to the same period a year ago.

“The demand for streaming TV globally is growing at a stunning rate,” Bill Demas, CEO of Conviva, said in a statement. “Roku and Amazon’s Fire TV are leading the connected TV charge with growth and share of engagement.”