Samba TV: Netflix Dominated Q4 2021 Streaming Content Consumption

According to a new analysis, Samba TV found that the fourth quarter of 2021 saw strong premieres for many new and returning shows on streaming platforms. The research firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

Netflix was far and away the SVOD leader, garnering 70% of the Top 10 original premieres in the quarter. The streaming pioneer reportedly spent $15 billion on content last year.

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“With more households cutting the cord … we see that content remains the best means to win eyeballs in this attention-recession environment,” Cole Strain, VP of measurement products at Samba TV, said in a statement. “

The executive said Netflix continues to set the industry benchmark in content spending and production — as evidenced by the streamer dominating the top five for both streaming movies and TV series in the most-recent fiscal quarter.

“They continue to invest heavily in original content and its proving worthwhile,” Strain said. “However, compared to previous years alongside the growing competition of newer players like Disney+, this race will continue to narrow.”

Parks: 39% of Streamers Access Services Based on Specific Content

New consumer data from Parks Associates reveals that 39% of streaming video viewers access platforms based on specific content available. In partnership with Conviva, Dallas-based Parks is presenting its latest research during the industry webinar “The Role of Content Discovery in OTT” on Oct. 14 at 10 a.m. CT (11 a.m. ET). The webinar explores content discovery strategies that companies are using as a key differentiation factor in attracting new subscribers and keeping users engaged.

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“Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” senior analyst Paul Erickson said in a statement. “OTT players are successful when offering a premium, personalized user experience that allows subscribers to find and access relevant content based on their habits and preferences. A perceptive and intelligent content discovery strategy is a key differentiator in attracting and engaging subscribers over the long term.”

Parks found that three out of the top five factors that drive streaming subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.

“With so many entertainment options at viewers’ fingertips, it is more important than ever before for streaming publishers to understand how consumers discover content in order to win their engagement,” said Nick Cicero, VP of strategy at Conviva.

Content Marketplace Vuulr Partners With Kanal D

Vuulr, a global online content marketplace for film and TV rights that connects buyers and distributors worldwide, has partnered with Kanal D International (KDI), the global business arm of Kanal D, the leading TV channel of Turkey broadcasting under Europe’s Demirören Media Group.

Under the partnership, Kanal D International will list 24 titles on the Vuulr platform totaling approximately 2,160 hours of content, mostly in the romantic comedy and premium drama genres. Among the titles that Kanal D International is listing on Vuulr are dramas Twist of Fate and Recipe of Love, along with “Hekimoglu,” which is the Turkish version of the hit U.S. scripted series “House.”

“We’re excited to team up with Vuulr to ensure our content continues to be distributed all across the globe,” executive director at Kanal D International Ekin Koyuncu Karaman said in a statement. “There’s been an increasing demand for Turkish content worldwide. Vuulr’s global reach makes it easier  to get our titles into the hands of broadcasters and streaming platforms regardless of their location or time zone.”

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“As the demand for international content continues to soar, we’re delighted to expand the breadth of the catalogue available on Vuulr with this exciting partnership with Kanal D International, which will bring more than 2,000 hours of premium new Turkish series to our platform,” Vuulr chief content officer Natasha Malhotra said in a statement. “Their heartwarming dramas and world-class production have universal appeal and Vuulr makes this content available to buyers from around the world in a simple, frictionless way as we continue our mission to transform the distribution and acquisition ecosystem.”

There are currently more than 30,000 unique films and TV titles available on Vuulr, amounting to more than 173,000 hours of content from 7,000 sellers in more than 120 countries, offering buyers a destination for content discovery and acquisition.

Live Online Global Content Pitch Event Debuts Sept. 9

A new live global webcast presentation, Content Market Live, launches Sept. 9 in association with Vuulr, Boom! and C21 Media.

The event, taking place local time at 11 a.m. in Los Angeles, London and Singapore, is designed to make the buying and selling of newly finished content rights quicker and easier in the face of content supply chain issues and social distancing restrictions. It is not designed for screenings, but as a global interactive pitch event and is “unique in the content industry,” according to organizers.

The event is free for buyers and allows them to engage in one-on-one Q&As with distributors, watch pitch presentations of content broadcast live in their time zone, and negotiate directly with distributors online.

The event also includes the ability to see on-demand trailers and screeners and check avails.

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All Vuulr buyers are pre-registered.

Registrants have access 15,000-plus titles and 96,000-plus hours of programming on Vuulr.

Register here.