Vuulr, an online content marketplace for film and TV rights that connects buyers with rights holders worldwide, has partnered with content supply chain solution company Mediagenix, which has the Whats’on Media Business Management Platform.
Through the partnership, Whats’on clients can now directly publish their content to the Vuulr platform, with both content metadata and avails automatically synched between Whats’on and Vuulr.
Content will be listed on Vuulr’s marketplace, which has more than 14,000 vetted and approved users, and on the Mediagenix Branded Marketplace that will feature content from Whats’on clients.
In addition, Whats’on clients will also be provided with a white labeled version of the Vuulr platform, with their own branding and showing exclusively their content.
“Mediagenix is at the forefront of digital transformation across the media and entertainment space with its Media Business Management Platform,” Vuulr CEO Ian McKee said in a statement. “We are delighted that Mediagenix selected Vuulr as a partner to provide media companies with an integrated and frictionless way to monetize all the available rights across their entire catalogue.”
“Vuulr has pioneered a market leading digital content marketplace providing a best-in-class capability for rights holders to transact deals online,” Mediagenix CEO Fabrice Maquignon said in a statement. “Now, our clients can take advantage of Vuulr’s platform to explore large catalogs, view screeners in Branded Screening Rooms, check avails and submit licensing offers 24/7 directly via Whats’on. By working together, we are able to provide our clients with a new way to monetize their content and to generate significant incremental content licensing revenue at marginal incremental cost.”