CTA: Streaming, SVOD Key U.S. Consumer Technology Market Drivers

Analysis from the Consumer Technology Association finds that software and streaming services will account for 31% ($151 billion) of the $487 billion U.S. consumer technology market in 2023. The sector’s $1.4 billion rise from 2022 is driven by a broadening portfolio of subscription services across video, audio and video games.

Total U.S. Consumer Spending on Software & Services ($ Billions) Chart

Based on CTA’s U.S. Consumer Technology One-Year Industry Forecast, this report reveals how software and services are evolving traditional views of how content is consumed. It previews how artificial intelligence (AI), internet of things (IoT), cloud services and connectivity create new possibilities as designers leverage new tools to deliver compelling products. The category will contribute $1 billion in new spending to the industry this year, balancing flat demand for hardware.

“The rise of … gaming and streaming offerings add vibrancy and choice to the consumer technology industry, offering entertainment on the go,” Rick Kowalski, senior director of business intelligence at CTA, said in a statement. “Hardware remains important, but services are an essential part of the customer experience. They are expanding the possibilities of what we can do with our devices and shaping the future of entertainment.”

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The top five software and service growth areas in 2023 are:

  • video game subscriptions, which should experience 10% growth as gamers embrace cloud gaming, subscription services offer more games, and video streaming services enter the fray to compete with console manufacturers;
  • fitness subscription services, which should increase 5% after consumers flocked to connected fitness equipment during the pandemic and discovered the benefits of working out at home;
  • live video streaming, which should increase 4%;
  • subscription and other video streaming (Last year marked the start of a new era of subscription video-on-demand (SVOD) as costs and churn increased across the streaming video space. Streaming providers have seen subscriber growth thanks to ad-supported VOD offerings. Over-the-top (OTT) and SVOD are likely to unify as traditional SVOD players look to consolidate or bundle offerings, adding sports and live programming to draw subscribers.); and
  • home security subscription services, which are eyeing a 4% increase in revenue in 2023 as security products are among the most desired for those who plan to purchase smart home tech in the coming year.

CTA: Consumer Electronics, Tech Revenue to Remain Above Pre-Pandemic Levels in 2023

Domestic spending on consumer electronics and related technology is projected to reach $485 billion in 2023, according to analysis from the Consumer Technology Association. While the tally is below the record $512 billion consumers spent in 2021 at the height of the pandemic, it remains $50 billion above pre-pandemic levels in 2019.

Spending categories include consumer electronics, gaming, video and audio streaming apps, automotive technology, fitness and health devices, among others.

Gary Shapiro

“The technology industry is a deflationary force in the global economy,” Gary Shapiro, president and CEO of CTA, said in a statement ahead of the annual Consumer Electronics Show in Las Vegas. “The constantly evolving nature of technology leads industries to find newer, more-efficient ways to drive commerce. CES has become the destination for innovators who are making business more efficient and improving our quality of life in industries like agriculture, transportation, health and so many more.”

The trade group has lowered sales projections for laptops, LCD TVs, tablets, smartphones and video game consoles, while the OLED TV is expected to see sales increases (up $2.3 billion) as manufacturers push the enhanced products. As previously reported, portable game consoles should see a 41% uptick in consumer spending to $1.5 billion, from $1.06 billion.

Shapiro contends lawmakers in Washington, D.C., can help American entrepreneurs by advocating for a proactive and pro-innovation approach to trade.

“We need to eliminate tariffs that amount to taxes on U.S. businesses, and spur exports by striking new trade deals with our friends and allies,” he said.

CTA: CES on Track for Record Post-Pandemic Growth

The Consumer Technology Association Nov. 30 reported that the 2023 CES show is on track for record post-pandemic growth.

Owned and produced by the CTA, CES 2023 will take place in Las Vegas on Jan. 5-8, 2023. 

As of Nov. 28, the CTA reported: 

  • 2 million-plus net square feet of exhibits (50% bigger than CES 2022)
  • nearly 1,000 new exhibitors and more than 2,400 in total
  • one of the largest global auto shows
  • a record 2,100 CES 2023 Innovation Award entries
  • a 100,000 attendee goal with one-third from outside the United States
  • sold out Media Days on Jan. 3-4
  • 3,000-plus media registered

 

“The growth of, and excitement for, CES 2023 continues as we get closer to the moment where the world’s most influential technology innovators meet in person with customers, media, investors and policymakers,” said Gary Shapiro, president and CEO of the CTA. “We are thrilled with the show’s momentum and look forward to opening the halls of innovation in January. We’ll learn about emerging global economic trends, what’s next in healthcare, automotive, Web3/metaverse and see the nexus of technology for good.”

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Adena T. Friedman, president and CEO of Nasdaq and the first woman CEO to lead a global stock exchange, will join Shapiro for a Great Minds session, “What’s Next for the 21st Century Economy,” on Jan. 6.

CoinDesk is the title sponsor and producer of the “CES Web3 Studio Presented by CoinDesk.” The company will curate a half-day Web3 conference program, and the studio will feature interviews with some of the most influential Web3 voices. It will cover the latest cryptocurrency and blockchain news and innovations from CES. The show will also feature Web3 programming by the Blockchain Association.

Dozens of conference tracks and 200 sessions will cover the key show themes that include digital health, Web3/metaverse, sustainability and human security for all. Registration is open and prices increase on Dec. 5.

CTA: SVOD Subscriptions, Video Games Among Top Tech Holiday Gifts

A gift subscription to Netflix, Disney+ or Hulu, or the latest video game console rank among the top tech gifts heading into the winter holiday season. About 192 million U.S. adults (75%) plan to purchase at least one content-related product this holiday season, according to new data from the Consumer Technology Association.

In a survey of 2008 U.S. adults from Sept. 8-11, nearly half of all U.S. adults survey respondents (47%, up from 41% in 2021) plan to gift video streaming services. More than one-third plan to gift gaming streaming services (37%).

The No. 1 tech gift approaching the post-Thanksgiving Black Friday retail holiday remains wireless headphones/earbuds, followed by streaming service subscriptions, mobile device cases, smartphones and video game consoles.

“The rising popularity of video streaming services as a holiday gift shows how diverse the tech we share has become in recent years,” Lesley Rohrbaugh, director of research at CTA, said in a statement. “Common gifts like watches, toys and vehicle accessories are increasingly tech centric. As technology becomes more present in our daily lives, the list of tech gifts consumers give will continue to grow.”

CTA: CES 2023 on Track to Grow Footprint More Than 40% From 2022

The Consumer Technology Association (CTA) Oct. 6 announced that CES 2023, taking place Jan. 5-8 in Las Vegas, will likely be the largest in-person, audited business event in the United States since early 2020. The show footprint is on track to grow more than 40% larger than CES 2022, the CTA announced.

“People are excited to head back to Las Vegas for CES 2023, and it will rock,” Gary Shapiro, president and CEO of the CTA, said in a statement. “We are optimistic we can hit our attendance goal of 100,000, which would make it the largest independently-audited post-pandemic tech event. This year’s show will feature keynotes from tech visionaries and the opportunity to see and touch the tech that’s shaking up industries and changing our lives for the better.”

“Global brands including Abbott, Amazon, AMD, Google, John Deere, LG, Qualcomm, Roku, Samsung, Sony, Stellantis, Verizon — they and many others are committed to CES to launch new products and display cutting-edge technologies,” Kinsey Fabrizio, CTA SVP of membership and CES sales, said in a statement.

“The robust conference program shows momentum beyond the show floor at CES,” John T. Kelley, VP and acting show director for CES, said in a statement. “Hundreds of sessions with industry leaders will highlight advancements in transportation and mobility, digital health, metaverse and sustainability. And new at this year’s show: sessions focused on the creator economy, including NFTs, and Web3.”

The CES 2023 digital experience will offer access to more than 75 conference sessions and keynotes, digital activations, and a network of CES exhibitors, media and attendees. Digital registration opens later this year.

Key show themes include transportation and mobility, digital health, Web3/metaverse and sustainability. Another theme is “Human Security for All,” in which CES, partnering with the World Academy of Art and Science, will shine a spotlight on how technology helps people tackle the world’s most-pressing problems. Support of United Nations efforts to advance “Human Security for All” will be a theme throughout the show, from conference programming to keynotes highlighting innovation and products improving the lives of people around the world.

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Other details the CTA revealed about the upcoming show include:

  • 1,300-plus exhibitors confirmed;
  • 100,000 attendee goal, with one third traveling internationally to attend;
  • two announced keynotes, John Deere and AMD, with a third keynote announcement set for Oct. 13 at Unveiled Amsterdam;
  • four curated floor tours include Automotive, Startup, Healthcare and (new for 2023) the Metaverse Combo Tour; and
  • 200-plus conference sessions featuring more than 750 speakers.

CES Closes With 40,000 In-Person Attendees; 2,300 Exhibitors

The Consumer Technology Association announced that CES 2022 in Las Vegas, which concluded Jan. 7, tallied 40,000 in-person attendees.

The show also registered more than 2,300 exhibiting companies from around the world, including more than 800 startups, according to the CTA.

In January 2020, just before COVID-19 hit, the show drew more than 170,000 attendees and 4,400 exhibitors. The show went virtual in January 2021.

The 2022 show opened Jan. 5 with a smaller footprint and a shorter run, three days instead of the usual four, due to a surge in COVID-19 cases, which the week before Christmas saw 42 exhibitors opt for a virtual rather than a physical presence, including such heavyweights as Amazon, AT&T, Google, Intel, Lenovo, Microsoft, Meta (Facebook) and T-Mobile. 

Attendees included 1,800 global media, across 11 indoor and outdoor venues, with 30% of attendees traveling from outside the United States, representing 119 countries, according to the CTA.

“We hope to see you at CES 2023, Jan. 5-8 in Las Vegas,” read an email from organizers.

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Through Jan. 31, registered CES 2022 attendees can replay events from the show, access keynotes, select session recordings, exhibitor showcases and show floor content with Brian Tong through the digital venue. Starting Jan. 10, look out for newly added session recordings that were not previously available in the venue.

CES 2022 Opens as Scaled-Down, Shorter Event

LAS VEGAS — CES 2022 officially opens on Jan. 5 with a smaller footprint and a shorter run, three days instead of the usual four.

The culprit: The surge in COVID-19 cases, which the week before Christmas saw 42 exhibitors opt for a virtual rather than a physical presence, including such heavyweights as Amazon, AT&T, Google, Intel, Lenovo, Microsoft, Meta (Facebook) and T-Mobile. 

Speaking on the eve of the show on the Fox Business Network’s “The Claman Countdown,” CTA CEO and president Gary Shapiro provided an update on the exhibitor count, which after a record high of 4,400 in January 2020 was expected to fall by more than half, prompting the closure of the South Hall at the Las Vegas Convention Center.

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“I’m pleased to share with you now the new number, which is actually an expanded number,” Shapiro said. “A few weeks ago we were saying 1,700, now we’re over 2,300 exhibitors. They keep signing up; we’ve had lots in November and lots in December. And why is that? Because this is one place a lot of companies rely on each year to get their message out and they really didn’t have that in 2021. You know, there’s been a huge amount of investment in startups lately.”

Shapiro said he and his team decided to proceed with the physical show because “companies rely on it. Last night we had our CES Unveiled, [with] hundreds of startups out there and other companies. And I was overwhelmed by the number of people just thanking me. Saying, look — with tears in their eyes — we wait for this all year. Please go forward.

“Plus we heard from the countries that are sending people and companies for the first time from Eastern Europe, from Asia. Korea has a record number of startups coming, France has a huge number, Netherlands has a record, Italy has a record. All over the world, they’re coming, converging on Las Vegas in a reasonably safe way to see what they could do for the year because that’s what innovation is about.

“Now, this show will be a little messy, we know that. But innovation is messy.”

One thing that hasn’t changed is the show’s increasing focus on technology and innovation instead of its legacy consumer electronics. This shift was affirmed in November 2015 when organizers changed their name to the Consumer Technology Association from the Consumer Electronics Association. 

During the CTA’s 2022 Tech Trends to Watch presentation, one of two media-only events held prior to the show’s opening, CTA VP of research Steve Koenig said the big trends to watch, and the focus of this year’s CES, are transportation (from electric vehicles to micro-mobility); space tech; sustainable technology; and digital health.

Similarly, among the new products on display at CES Unveiled, the annual media preview held right after the tech trends presentation on Jan. 3, were a smart mirror from Baracoda Daily Health that includes personal health data and makeup tutorials; the Megane X virtual reality, from Panasonic subsidiary Shiftall, for metaverse experiences; the VTOL Platform drone from VETAL, with 4G and 5G capability; and a home urine test kit from Vivoo that provides users with personalized nutrition and lifestyle advice.

Speaking on the Fox Business Network, Shapiro noted, “We’re seeing lots of new things and new categories created almost overnight. … In space, we’ve seen some tremendous developments. We’ll see a space plane — it’s a big part of the show — as well as food technology. The metaverse is, obviously, huge.

“There’s over 100 health-related technology exhibitors. And we have the automobile areas — one of the biggest footprints we’ve ever had. Smart homes, robotics, you name it.”

In addition to the two Jan. 3 media-only events, the first CES 2022 keynote was delivered by top Samsung executive Jong-Hee Han, vice chairman, CEO and head of Samsung Electronics’ DX (Device eXperience) Division.

Held under the theme, “Together for Tomorrow,” the keynote showcased sustainability efforts and demonstrated customized and connected experiences Samsung says can enrich people’s lives.

Last week, CTA announced the show will close one day early, “as an additional safety measure to the current  health protocols that have been put in place for CES.”

Those protocols include requiring all attendees to be fully vaccinated with a vaccine approved by the Food and Drug Administration (FDA) or World Health Organization (WHO), and to provide proof of their vaccination status prior to picking up their badges. 

In addition, masks are required at all indoor CES events, including the show floor, and on shuttle buses. The CTA has “safety ambassadors” stationed throughout the exhibit floor, handing out masks to those who may need one.

In addition, the CTA is encouraging all attendees to take a COVID test prior to arriving in Las Vegas. The CTA is distributing complimentary Abbott BinaxNOW COVID-19 Self Test kits, provided by Abbott, to each attendee upon retrieving their badge. The CTA also will provide testing for those experiencing COVID-19 symptoms while at a CES venue, and will distribute free RT-PCR tests for attendees who are traveling back to their international destination and who require a test to travel. 

The Show Must Go On, CES 2022 Organizers Say

CES 2022 remains on track to touch down in Las Vegas next week for the first time in two years, despite surging Omicron infections and a series of high-profile tech-firm exits.

In an email sent to Media Play News late Monday, Dec. 27, a spokesperson for the Consumer Technology Association (CTA), which produces the annual technology show, said, “Yes, the show is proceeding.” CES 2022 takes place Jan. 5 – 8 at the Las Vegas Convention Center.

The spokesperson provided the following statement: “Over 2,200 companies are confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those who cannot attend in person the ability to experience the magic of CES digitally.”

According to the statement, “comprehensive health measures” have been put into place, including a vaccination requirement, masking and free COVID-19 testing. And that, along with “lower attendance and social distancing measures,” makes the CTA  “confident that attendees and exhibitors can have a socially distanced but worthwhile and productive event in Las Vegas, or while experiencing it online,” according to the trade association.

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The spokesperson also provided a statement from Dr. Tony Slonim, president and CEO of Renown Health in Reno, Nev., who said, “With the recent climate, many people have been working remotely and creating virtual relationships. That’s OK, the work gets done, but for me, nothing is better than meeting in person.

“CES 2022 brings together progressive thinkers and energetic pioneers who are passionate about bringing technology to the world and improving lives. That has never been more important than it is today. The good news is we are now more prepared than ever to keep people safe, which is the top priority for CES. I am impressed that the Consumer Technology Association, our hotels, the Las Vegas conference venues and the city of Las Vegas have worked diligently to put every contemporary safety practice in place to ensure a healthy and successful in-person meeting this year.

“I encourage you to join me in attending CES 2022, adhering to the requirements, building new relationships, and supporting the innovators, professions and industries integral to our future.”

Last week, in the days leading up to Christmas, 42 exhibitors dropped out due to concerns over the Omicron variant. Among them: Amazon, Google, Microsoft, Meta (Facebook), Intel and TikTok. T-Mobile CEO Mike Sievert canceled his keynote address, while General Motors chief Mary Barra will deliver her keynote address virtually rather than in-person.

On Dec. 22, the CTA issued a press release in which it stated the show will proceed despite the cancellations.

Two days later, on Christmas Eve, CTA president and CEO Gary Shapiro wrote in a LinkedIn post, “CES will and must go on. It will have many more small companies than large ones. It may have big gaps on the show floor. Certainly, it will be different from previous years. It may be messy. But innovation is messy. It is risky and uncomfortable …

“As we look to CES 2022, we confront a tough choice. If we cancel the show, we will hurt thousands of smaller companies, entrepreneurs and innovators who have made investments in building their exhibits and are counting on CES for their business, inspiration and future. If we do not cancel, we face the drumbeat of press and other critics who tell the story only through their lens of drama and big name companies.

“We are mindful of concerns that CES could be an event where the Omicron variant can spread. We are leading the way in requiring masks and vaccines, recommending testing and offering free tests. No one wants to get sick. … But with significant safety measures and fewer people, there is plenty of space for attendees to socially distance. We have consulted with experts, both medical and analytical, and have been advised that with our health and safety protocols infections should be minimal.   

“I will feel safer at CES with our vaccine and masking mandate than I do when I’m running every day errands, including food shopping!”

CES went virtual in January 2021, but as a winter COVID-19 surge began to ebb and movie theaters and other businesses began to reopen, the CTA on April 28 announced CES 2022 would once again be held in person in Las Vegas in January 2022.

The last in-person CES, in January 2020, attracted 171,268 attendees and 4,419 exhibitors. The CTA earlier had said the 2022 event will be much smaller, with 40,000 to 60,000 attendees and around 2,200 exhibitors.

 

CES Adds More Exhibitors, Attendees

The Consumer Technology Association (CTA) announced that, in the last 10 days, 200 additional companies have signed up to exhibit and an additional 10,000 attendees have registered to attend CES 2022 in person in Las Vegas on Jan. 5-8.

Cenntro Automotive, HTC, Micron, NVIDIA, TikTok and others are the latest companies to announce their participation.

“The excitement continues to build as we get closer to the moment where the world’s most influential technology innovators meet in person with customers, media, investors and policymakers,” Gary Shapiro, president and CEO of CTA, said in a statement. “We are thrilled to now welcome over 1,900 exhibitors from all over the world to show how tech is improving our lives and transforming industries.”

More than 2,400 members of the media have now registered to attend CES in person, the CTA announced. 

The show attracted about 170,000 attendees and 4,500 exhibitors pre-pandemic.

A full exhibitor directory and floor plans can be accessed at CES.tech.

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CES 2022 will feature new categories including Food Tech, Space Tech and NFTs. The automotive sector is tracking for record growth and has more than 200 exhibitors, a 30 percent increase over CES 2020, according to the CTA. 

The show will feature 195 Fortune Global 500 companies, 77 Interbrand 100 companies, and 66 top 100 retailers (based on Twice 2020 Top Retailers). Organizers also noted that 55% of registered attendees are senior-level with 160 countries represented.

CTA will continue to monitor and evaluate the health situation and may announce additional protocols closer to the show. Attendees must be fully vaccinated with a vaccine approved by the FDA or World Health Organization (WHO). Those unable to travel to Las Vegas, will be able to access CES digitally. Registration for digital only access opens Dec. 9. The latest CES health protocols information can be found on CES.tech.  

CES 2022 to Have Smaller Footprint, Fewer Attendees

The Las Vegas CES taking place Jan. 5-8, 2022, will have a smaller footprint than shows before the pandemic, organizers said in a Nov. 18 presentation to press.

CES, which was virtual in 2021, in 2022 will not be using the South Hall of the convention center, and Gary Shapiro, president and CEO of the Consumer Technology Association, noted that the aisles will be wider.

“It’s going to have a smaller footprint, and we’ll have fewer people,” he said, adding “we recognize it’s a different year this year.”

CES has tallied 1,700 exhibitors and “tens of thousands” of registered attendees, Shapiro said of the show that attracted 170,000 attendees pre-pandemic. About one-third of the 2022 registrants are international, he noted.

“The people that are coming are serious buyers, serious press,” he said.

Floor plans will be coming out at the end of November, organizers said.

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In the home entertainment space, exhibitors will include TCL, LG Electronics, Samsung, Sony, Hisense, Amazon and Google, organizers said. Among exhibitors participating in the C-Space are NBCUniversal, Discovery, WarnerMedia and Snap.

The show will include three new categories: food technology (such as plant-based food), space tech, and NFTs (non-fungible tokens) and digital currency, according to Karen Chupka, EVP of CES for the CTA. Autograph in the NFT space is one of the exhibitors.

Another highlight is an autonomous race car competition.

Safety protocols for the in-person show include proof of vaccination, with all vaccinations approved by the FDA or WHO accepted (similarly to requirements for those traveling into the United States). Organizers noted that protocols in Las Vegas currently require masks indoors. They said they will release mask guidelines in December and expect to have social distancing measures in place.

The show is available to those who want to participate virtually as well, via live streaming and on demand. The on-demand features will be available through the end of January. Registration for the digital-only component starts Dec. 9.

The virtual experience is here to say, organizers said. “I think there will always be some digital component to CES,” said Chupka.

Nevertheless, Shapiro declared, “Live events are back!”

“It’s simply enjoyable for people to be together,” he said.