CES Closes With 40,000 In-Person Attendees; 2,300 Exhibitors

The Consumer Technology Association announced that CES 2022 in Las Vegas, which concluded Jan. 7, tallied 40,000 in-person attendees.

The show also registered more than 2,300 exhibiting companies from around the world, including more than 800 startups, according to the CTA.

In January 2020, just before COVID-19 hit, the show drew more than 170,000 attendees and 4,400 exhibitors. The show went virtual in January 2021.

The 2022 show opened Jan. 5 with a smaller footprint and a shorter run, three days instead of the usual four, due to a surge in COVID-19 cases, which the week before Christmas saw 42 exhibitors opt for a virtual rather than a physical presence, including such heavyweights as Amazon, AT&T, Google, Intel, Lenovo, Microsoft, Meta (Facebook) and T-Mobile. 

Attendees included 1,800 global media, across 11 indoor and outdoor venues, with 30% of attendees traveling from outside the United States, representing 119 countries, according to the CTA.

“We hope to see you at CES 2023, Jan. 5-8 in Las Vegas,” read an email from organizers.

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Through Jan. 31, registered CES 2022 attendees can replay events from the show, access keynotes, select session recordings, exhibitor showcases and show floor content with Brian Tong through the digital venue. Starting Jan. 10, look out for newly added session recordings that were not previously available in the venue.

CES 2022 Opens as Scaled-Down, Shorter Event

LAS VEGAS — CES 2022 officially opens on Jan. 5 with a smaller footprint and a shorter run, three days instead of the usual four.

The culprit: The surge in COVID-19 cases, which the week before Christmas saw 42 exhibitors opt for a virtual rather than a physical presence, including such heavyweights as Amazon, AT&T, Google, Intel, Lenovo, Microsoft, Meta (Facebook) and T-Mobile. 

Speaking on the eve of the show on the Fox Business Network’s “The Claman Countdown,” CTA CEO and president Gary Shapiro provided an update on the exhibitor count, which after a record high of 4,400 in January 2020 was expected to fall by more than half, prompting the closure of the South Hall at the Las Vegas Convention Center.

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“I’m pleased to share with you now the new number, which is actually an expanded number,” Shapiro said. “A few weeks ago we were saying 1,700, now we’re over 2,300 exhibitors. They keep signing up; we’ve had lots in November and lots in December. And why is that? Because this is one place a lot of companies rely on each year to get their message out and they really didn’t have that in 2021. You know, there’s been a huge amount of investment in startups lately.”

Shapiro said he and his team decided to proceed with the physical show because “companies rely on it. Last night we had our CES Unveiled, [with] hundreds of startups out there and other companies. And I was overwhelmed by the number of people just thanking me. Saying, look — with tears in their eyes — we wait for this all year. Please go forward.

“Plus we heard from the countries that are sending people and companies for the first time from Eastern Europe, from Asia. Korea has a record number of startups coming, France has a huge number, Netherlands has a record, Italy has a record. All over the world, they’re coming, converging on Las Vegas in a reasonably safe way to see what they could do for the year because that’s what innovation is about.

“Now, this show will be a little messy, we know that. But innovation is messy.”

One thing that hasn’t changed is the show’s increasing focus on technology and innovation instead of its legacy consumer electronics. This shift was affirmed in November 2015 when organizers changed their name to the Consumer Technology Association from the Consumer Electronics Association. 

During the CTA’s 2022 Tech Trends to Watch presentation, one of two media-only events held prior to the show’s opening, CTA VP of research Steve Koenig said the big trends to watch, and the focus of this year’s CES, are transportation (from electric vehicles to micro-mobility); space tech; sustainable technology; and digital health.

Similarly, among the new products on display at CES Unveiled, the annual media preview held right after the tech trends presentation on Jan. 3, were a smart mirror from Baracoda Daily Health that includes personal health data and makeup tutorials; the Megane X virtual reality, from Panasonic subsidiary Shiftall, for metaverse experiences; the VTOL Platform drone from VETAL, with 4G and 5G capability; and a home urine test kit from Vivoo that provides users with personalized nutrition and lifestyle advice.

Speaking on the Fox Business Network, Shapiro noted, “We’re seeing lots of new things and new categories created almost overnight. … In space, we’ve seen some tremendous developments. We’ll see a space plane — it’s a big part of the show — as well as food technology. The metaverse is, obviously, huge.

“There’s over 100 health-related technology exhibitors. And we have the automobile areas — one of the biggest footprints we’ve ever had. Smart homes, robotics, you name it.”

In addition to the two Jan. 3 media-only events, the first CES 2022 keynote was delivered by top Samsung executive Jong-Hee Han, vice chairman, CEO and head of Samsung Electronics’ DX (Device eXperience) Division.

Held under the theme, “Together for Tomorrow,” the keynote showcased sustainability efforts and demonstrated customized and connected experiences Samsung says can enrich people’s lives.

Last week, CTA announced the show will close one day early, “as an additional safety measure to the current  health protocols that have been put in place for CES.”

Those protocols include requiring all attendees to be fully vaccinated with a vaccine approved by the Food and Drug Administration (FDA) or World Health Organization (WHO), and to provide proof of their vaccination status prior to picking up their badges. 

In addition, masks are required at all indoor CES events, including the show floor, and on shuttle buses. The CTA has “safety ambassadors” stationed throughout the exhibit floor, handing out masks to those who may need one.

In addition, the CTA is encouraging all attendees to take a COVID test prior to arriving in Las Vegas. The CTA is distributing complimentary Abbott BinaxNOW COVID-19 Self Test kits, provided by Abbott, to each attendee upon retrieving their badge. The CTA also will provide testing for those experiencing COVID-19 symptoms while at a CES venue, and will distribute free RT-PCR tests for attendees who are traveling back to their international destination and who require a test to travel. 

The Show Must Go On, CES 2022 Organizers Say

CES 2022 remains on track to touch down in Las Vegas next week for the first time in two years, despite surging Omicron infections and a series of high-profile tech-firm exits.

In an email sent to Media Play News late Monday, Dec. 27, a spokesperson for the Consumer Technology Association (CTA), which produces the annual technology show, said, “Yes, the show is proceeding.” CES 2022 takes place Jan. 5 – 8 at the Las Vegas Convention Center.

The spokesperson provided the following statement: “Over 2,200 companies are confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those who cannot attend in person the ability to experience the magic of CES digitally.”

According to the statement, “comprehensive health measures” have been put into place, including a vaccination requirement, masking and free COVID-19 testing. And that, along with “lower attendance and social distancing measures,” makes the CTA  “confident that attendees and exhibitors can have a socially distanced but worthwhile and productive event in Las Vegas, or while experiencing it online,” according to the trade association.

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The spokesperson also provided a statement from Dr. Tony Slonim, president and CEO of Renown Health in Reno, Nev., who said, “With the recent climate, many people have been working remotely and creating virtual relationships. That’s OK, the work gets done, but for me, nothing is better than meeting in person.

“CES 2022 brings together progressive thinkers and energetic pioneers who are passionate about bringing technology to the world and improving lives. That has never been more important than it is today. The good news is we are now more prepared than ever to keep people safe, which is the top priority for CES. I am impressed that the Consumer Technology Association, our hotels, the Las Vegas conference venues and the city of Las Vegas have worked diligently to put every contemporary safety practice in place to ensure a healthy and successful in-person meeting this year.

“I encourage you to join me in attending CES 2022, adhering to the requirements, building new relationships, and supporting the innovators, professions and industries integral to our future.”

Last week, in the days leading up to Christmas, 42 exhibitors dropped out due to concerns over the Omicron variant. Among them: Amazon, Google, Microsoft, Meta (Facebook), Intel and TikTok. T-Mobile CEO Mike Sievert canceled his keynote address, while General Motors chief Mary Barra will deliver her keynote address virtually rather than in-person.

On Dec. 22, the CTA issued a press release in which it stated the show will proceed despite the cancellations.

Two days later, on Christmas Eve, CTA president and CEO Gary Shapiro wrote in a LinkedIn post, “CES will and must go on. It will have many more small companies than large ones. It may have big gaps on the show floor. Certainly, it will be different from previous years. It may be messy. But innovation is messy. It is risky and uncomfortable …

“As we look to CES 2022, we confront a tough choice. If we cancel the show, we will hurt thousands of smaller companies, entrepreneurs and innovators who have made investments in building their exhibits and are counting on CES for their business, inspiration and future. If we do not cancel, we face the drumbeat of press and other critics who tell the story only through their lens of drama and big name companies.

“We are mindful of concerns that CES could be an event where the Omicron variant can spread. We are leading the way in requiring masks and vaccines, recommending testing and offering free tests. No one wants to get sick. … But with significant safety measures and fewer people, there is plenty of space for attendees to socially distance. We have consulted with experts, both medical and analytical, and have been advised that with our health and safety protocols infections should be minimal.   

“I will feel safer at CES with our vaccine and masking mandate than I do when I’m running every day errands, including food shopping!”

CES went virtual in January 2021, but as a winter COVID-19 surge began to ebb and movie theaters and other businesses began to reopen, the CTA on April 28 announced CES 2022 would once again be held in person in Las Vegas in January 2022.

The last in-person CES, in January 2020, attracted 171,268 attendees and 4,419 exhibitors. The CTA earlier had said the 2022 event will be much smaller, with 40,000 to 60,000 attendees and around 2,200 exhibitors.

 

CES Adds More Exhibitors, Attendees

The Consumer Technology Association (CTA) announced that, in the last 10 days, 200 additional companies have signed up to exhibit and an additional 10,000 attendees have registered to attend CES 2022 in person in Las Vegas on Jan. 5-8.

Cenntro Automotive, HTC, Micron, NVIDIA, TikTok and others are the latest companies to announce their participation.

“The excitement continues to build as we get closer to the moment where the world’s most influential technology innovators meet in person with customers, media, investors and policymakers,” Gary Shapiro, president and CEO of CTA, said in a statement. “We are thrilled to now welcome over 1,900 exhibitors from all over the world to show how tech is improving our lives and transforming industries.”

More than 2,400 members of the media have now registered to attend CES in person, the CTA announced. 

The show attracted about 170,000 attendees and 4,500 exhibitors pre-pandemic.

A full exhibitor directory and floor plans can be accessed at CES.tech.

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CES 2022 will feature new categories including Food Tech, Space Tech and NFTs. The automotive sector is tracking for record growth and has more than 200 exhibitors, a 30 percent increase over CES 2020, according to the CTA. 

The show will feature 195 Fortune Global 500 companies, 77 Interbrand 100 companies, and 66 top 100 retailers (based on Twice 2020 Top Retailers). Organizers also noted that 55% of registered attendees are senior-level with 160 countries represented.

CTA will continue to monitor and evaluate the health situation and may announce additional protocols closer to the show. Attendees must be fully vaccinated with a vaccine approved by the FDA or World Health Organization (WHO). Those unable to travel to Las Vegas, will be able to access CES digitally. Registration for digital only access opens Dec. 9. The latest CES health protocols information can be found on CES.tech.  

CES 2022 to Have Smaller Footprint, Fewer Attendees

The Las Vegas CES taking place Jan. 5-8, 2022, will have a smaller footprint than shows before the pandemic, organizers said in a Nov. 18 presentation to press.

CES, which was virtual in 2021, in 2022 will not be using the South Hall of the convention center, and Gary Shapiro, president and CEO of the Consumer Technology Association, noted that the aisles will be wider.

“It’s going to have a smaller footprint, and we’ll have fewer people,” he said, adding “we recognize it’s a different year this year.”

CES has tallied 1,700 exhibitors and “tens of thousands” of registered attendees, Shapiro said of the show that attracted 170,000 attendees pre-pandemic. About one-third of the 2022 registrants are international, he noted.

“The people that are coming are serious buyers, serious press,” he said.

Floor plans will be coming out at the end of November, organizers said.

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In the home entertainment space, exhibitors will include TCL, LG Electronics, Samsung, Sony, Hisense, Amazon and Google, organizers said. Among exhibitors participating in the C-Space are NBCUniversal, Discovery, WarnerMedia and Snap.

The show will include three new categories: food technology (such as plant-based food), space tech, and NFTs (non-fungible tokens) and digital currency, according to Karen Chupka, EVP of CES for the CTA. Autograph in the NFT space is one of the exhibitors.

Another highlight is an autonomous race car competition.

Safety protocols for the in-person show include proof of vaccination, with all vaccinations approved by the FDA or WHO accepted (similarly to requirements for those traveling into the United States). Organizers noted that protocols in Las Vegas currently require masks indoors. They said they will release mask guidelines in December and expect to have social distancing measures in place.

The show is available to those who want to participate virtually as well, via live streaming and on demand. The on-demand features will be available through the end of January. Registration for the digital-only component starts Dec. 9.

The virtual experience is here to say, organizers said. “I think there will always be some digital component to CES,” said Chupka.

Nevertheless, Shapiro declared, “Live events are back!”

“It’s simply enjoyable for people to be together,” he said.

Samsung’s Jong-Hee Han to Deliver Pre-Show Keynote at CES

Jong-Hee (JH) Han, president of the visual display business at Samsung Electronics, will deliver the pre-show keynote address at CES 2022 in Las Vegas, the Consumer Technology Association announced.

Han’s keynote address will take place Jan. 4 at 6:30 p.m. in the Venetian’s Palazzo Ballroom.

The keynote will present the company’s vision for an “Age of Togetherness,” meaning that technology needs to exist together with people and for the planet, according to the CTA. The keynote will be a call to action to mitigate climate change, and the company will show how everyone can do their part in building a sustainable planet. It will also present how customized and connected experiences will enrich people’s lives.

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“Since early 2020, people have changed how they live, work and play,” Gary Shapiro, president and CEO of the CTA, said in a statement. “Technology is solving people’s problems and connecting us to each other. More, innovation has accelerated. Samsung is an incredibly innovative company and we look forward to hearing Mr. Han’s vision of a greener world reimagined through technology.”

Prior to his current role at Samsung, Han served a four-year term as the division’s head of R&D. Since joining Samsung in 1988, he has been involved in the development of a wide range of products, including Micro LED, QLED, Lifestyle TVs, Smart Signage, Cinema LED and gaming monitors.

Han joins previously announced keynoters, including GM’s Mary Barra; T-Mobile’s Mike Sievert; Abbott’s Robert Ford; Rethink Impact’s Jenny Abramson; Softbank Opportunity Fund’s Stacy Brown-Philpot; and Material Impact’s Carmichael Roberts.

T-Mobile CEO Mike Sievert to Deliver Keynote at CES 2022

The Consumer Technology Association has announced that T-Mobile CEO Mike Sievert will deliver a keynote address during CES 2022 taking place Jan. 5-8, 2022, in Las Vegas.

Sievert’s keynote will discuss 5G innovations for consumers, businesses and thought leadership — and spotlight a look into the future of how these advancements are enabling people to work, communicate and learn more efficiently, according to the CTA.

“As we return to in-person events, we look forward to convening innovators and business leaders from around the world who will showcase how technology impacts and improves every facet of our daily lives,” Gary Shapiro, president and CEO of CTA, said in a statement. “The pace of innovation has accelerated over the last 18 months, and the rapid roll-out of 5G will only increase the momentum. There’s so much excitement in this space and for the first time, we welcome Mike Sievert to our keynote stage to share more about T-Mobile’s vision for fueling 5G innovation.”

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CES 2022 will showcase 5G technologies and bring together industry advocates, including Sievert, to share insights on the where 5G is headed, according to the CTA.

“The last year has shown us the critical role connectivity plays in our lives — for consumers, businesses and society as a whole,” Sievert said in a statement. “As the nation’s 5G leader, T-Mobile is driving a transformation in wireless communications. I can’t wait to keynote CES 2022 and showcase new ways this 5G network is unleashing game-changing innovations both now and in the future.”

The keynotes at CES 2022 will be viewed in-person in Las Vegas and accessed across the globe through the digital experience.

CTA’s Gary Shapiro Cautions Against Curbing Online Free Speech Rights

Gary Shapiro, CEO of the Consumer Technology Association and CES in Las Vegas, in a recent address cautioned against proposed regulatory moves to curb online speech.

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Speaking on the recent Media Institute’s Virtual Communications Forum, Shapiro discussed how limiting freedom of expression online will affect user-generated comments and reviews, small businesses and startups.

Gary Shapiro

The Media Institute is a non-partisan organization focusing on the First Amendment and communications policy.

“Members of both political parties want to make Internet platforms responsible for user generated comments and reviews,” Shapiro said. “This is akin to making hotel owners responsible for guest behavior. Creating this liability given the huge amount of postings would severely crimp the value of these services and lead to an onslaught of opportunistic trial lawyer lawsuits.”

Instead, Shapiro called on government to provide “clear and reasonable” guardrails that give American companies legal certainty. The executive said tech and social media companies must be willing to “correct, accept and avoid infringing on IP, and defaming and slandering others.”

“This means having a process in place to correct or remove postings once platforms learn of legitimate and clear challenges,” Shapiro said. “We should encourage U.S. internet platforms  to be more transparent about their content moderation decisions and give people more control over what they see on their feeds.”

The CEO called for collaboration between policymakers and innovators.

“We must move from less productive debates on shutting-off speech to more productive discussions,” Shapiro said.

CES to Return to Las Vegas for Live Event in January

The Consumer Technology Association April 28 announced that CES 2022 will return to Las Vegas next year.

CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.

After an all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as leaders and industry advocates.

Some 1,000 companies have committed to showcasing their technologies in Las Vegas, and more are continuing to sign up, according to the CTA. Attendees can expect to see global brands including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including delegations from France, Italy, the Netherlands and South Korea.

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“We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces,” CTA president and CEO Gary Shapiro said in a statement. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”

The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas.

“Our customers are enthusiastic about returning to a live event in Las Vegas,” Karen Chupka, EVP of CES for CTA, said in a statement. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”

The CTA will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. The CTA will be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences, according to the organization.

CES 2021 Goes Virtual in Pandemic Era

The annual CES kicks off today (Jan. 11) online instead of in Las Vegas due to the ongoing coronavirus pandemic.

Gone are the 170,000 attendees who interacted in person with more than 4,500 exhibitors at the consumer electronics showcase in 2020.

This year, the virtual CES will feature about 2,000 vendors, including those targeting home entertainment with the newest high-definition televisions (QLED, MicroLED, 4K and 8K) to consumers largely homebound for their video entertainment.

To accommodate online attendees, CES is affording registered viewers the ability to remotely access vendors via “digital activations” that enable them to interact with company reps and related show materials. CES will again showcase keynote speakers and roundtable discussions — all online.

CTA CEO Gary Shapiro

“CES 2021 will be making history, with our first all-digital show,” Gary Shapiro, president and CEO of the Consumer Technology Association said in a statement. “This new experience will feature exhibitors from around the world, showcasing the latest trends and innovation in artificial intelligence, 5G, digital health, smart cities, vehicle tech and beyond. Technology will move us forward and CES 2021 will illustrate how innovation paves the way for a brighter tomorrow.”

Shapiro said COVID-19 has underscored the need for consumer electronics and innovation without increased government regulation.

“We’re able to work and learn remotely thanks to high-speed internet, video conferencing tools and affordable laptops,” Shapiro wrote. “The pandemic has sped our embrace of technology — for work, school, health, entertainment, connecting with loved ones — and spurred innovation around the globe.”

CTA estimates that 40% of U.S. workers are doing so from home, while 90% of school children are being educated outside the classroom during the pandemic.

Shapiro said consumer technology enhancing work and entertainment in the home will “help us be human again with other humans as they ensure crowd-friendly spaces and entertainment zones.” He lauded major content players such as WarnerMedia for taking the landmark step streaming movies into homes at the same time they arrive in theaters.

At the same time Shapiro is calling on the new 117th U.S. Congress to take a “fresh look” at immigration reform, with an emphasis on high-skilled immigration policy. He said 80% of immigrants are likely to start a business in the U.S.

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“The incoming Biden administration can also help our competitiveness by stabilizing trade relationships and promoting our crown jewel companies and world-leading startup ecosystem,” Shapiro wrote. “This includes a fact-based look at Section 230, the cornerstone of free speech online, and ensuring it continues to provide protections to companies both large and small.”

Section 230 is legislation passed into law as part of the Communications Decency Act of 1996. In the current political climate, Section 230 provides immunity to social media companies such as Facebook and Twitter against being sued regarding content on their site. The companies say they can better self-moderate content and government regulators.

Some lawmakers, including President Trump, say Section 230 enables tech companies and social media platforms to censor political content.

Shapiro said the Biden Administration should help to promote clarity and provide “rational and clear guardrails” within which companies can operate, while at the same time enabling U.S. companies to be more competitive globally.

“American tech companies are the envy of the world,” Shapiro wrote. “China is spending billions to catch and surpass our nation’s most innovative companies. Europe targets our tech companies with protectionist rules. If we implement rules restricting flexibility or creating new barriers to entrepreneurship and innovation, we will bolster the efforts of competitor nations.”