CES 2024 Announces Celebrities Who Will Be Attending the Show

The Consumer Technology Association on Dec. 28 announced the lineup of celebrity appearances coming to CES 2024, which will be held Jan. 9-12 in Las Vegas.

“CES has a long history of welcoming celebrities and ambassadors for the world’s most well-known brands, and this year is no exception,” said Gary Shapiro, president and CEO of the CTA. “We are excited for their participation at CES. These individuals and the brands they represent put a spotlight on important issues in the tech industry.”

As the home for the advertising, entertainment and content community at CES in Las Vegas, the C Space Studio brings together the world’s leading brands, advertisers, media platforms and content. This year, the C Space Studio interviews on Jan. 9 and 10 will feature celebrities including Robert Downey Jr.; former NBA player Blake Griffin (Boston Celtics); Ryan Kalil, television producer and former NFL player for the Carolina Panthers; and T-Pain, music artist and record producer.

As part of the AgeTech Collaborative from AARP at CES, which brings together a network of startups, investors, enterprises and creatives in the AgeTech ecosystem, celebrity guests include Utkarsh Ambudkar, actor and music artist; members of the Tony Award-winning Broadway show “Freestyle Love Supreme”; comedian Howie Mandel; and podcast creator Guy Raz.

Also expected to make appearances at CES: Steve Aoki, DJ and music producer; David Benioff and Daniel Brett Weiss, producers and co-creators of “Game of Thrones”; actors Bianca D’Ambrosio and Chiara D’Ambrosio; businessman and Shark Tank investor Mark Cuban; author Geoffrey Moore; and musicians Ludacris, Will.i.am, and the Wu-Tang Clan.

Walmart CEO Doug McMillon to Keynote CES 2024

The Consumer Technology Association (CTA) has announced that Walmart CEO Doug McMillon will deliver a keynote at CES 2024. The opening-day keynote at the tech event will explore the digital transformation spearheaded by Walmart.

McMillon speaks at 2 p.m. PST on Jan. 9, 2024, in the Palazzo Ballroom at the Venetian.

Walmart has led retail innovation for decades, according to the CTA release. From popularizing use of the now ubiquitous UPC product barcode to building one of the first private satellite-communication systems at scale, Walmart has consistently modeled how early adoption of technology drives industry success. McMillon will bring Walmart’s people-led, tech-powered vision to life, highlighting how Walmart improves lives, communities and the planet, the CTA announced. He also will offer a view of what’s next for Walmart as the company uses technology, combined with deep retail and human insights, to exceed customer expectations as they move across platforms and places to discover goods and get inspired, according to the CTA.

“Like CES, Walmart is all on using agility and creativity to push the boundaries of tech that improves outcomes for customers and associates,” said Kinsey Fabrizio, CTA SVP for CES and membership, in a statement. “Doug’s compelling story of how Walmart is enabling the next generation of retail will reflect on their people culture, beyond the advances powered by artificial intelligence and machine learning.”

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“Great tech disappears behind great experiences,” said Dan Bartlett, EVP, corporate affairs at Walmart, in a statement. “As the world becomes more digital, we are thinking ahead on how we design and build technology that will usher in the next generation of retail. Doug’s keynote, plus compelling experiences on the CES show floor, will show how we’re using technology to make our customers’ lives easier, enable our associates to build satisfying careers and make our business even stronger.”  

McMillon delivered a mainstage address at CES 2021, while other Walmart leaders addressed sustainability and brand management via appearances at C Space. Walmart joins L’Oréal as CES 2024 keynotes, with more announcements to come.

CTA: Consumer Electronics, Tech Revenue to Remain Above Pre-Pandemic Levels in 2023

Domestic spending on consumer electronics and related technology is projected to reach $485 billion in 2023, according to analysis from the Consumer Technology Association. While the tally is below the record $512 billion consumers spent in 2021 at the height of the pandemic, it remains $50 billion above pre-pandemic levels in 2019.

Spending categories include consumer electronics, gaming, video and audio streaming apps, automotive technology, fitness and health devices, among others.

Gary Shapiro

“The technology industry is a deflationary force in the global economy,” Gary Shapiro, president and CEO of CTA, said in a statement ahead of the annual Consumer Electronics Show in Las Vegas. “The constantly evolving nature of technology leads industries to find newer, more-efficient ways to drive commerce. CES has become the destination for innovators who are making business more efficient and improving our quality of life in industries like agriculture, transportation, health and so many more.”

The trade group has lowered sales projections for laptops, LCD TVs, tablets, smartphones and video game consoles, while the OLED TV is expected to see sales increases (up $2.3 billion) as manufacturers push the enhanced products. As previously reported, portable game consoles should see a 41% uptick in consumer spending to $1.5 billion, from $1.06 billion.

Shapiro contends lawmakers in Washington, D.C., can help American entrepreneurs by advocating for a proactive and pro-innovation approach to trade.

“We need to eliminate tariffs that amount to taxes on U.S. businesses, and spur exports by striking new trade deals with our friends and allies,” he said.

CTA: CES on Track for Record Post-Pandemic Growth

The Consumer Technology Association Nov. 30 reported that the 2023 CES show is on track for record post-pandemic growth.

Owned and produced by the CTA, CES 2023 will take place in Las Vegas on Jan. 5-8, 2023. 

As of Nov. 28, the CTA reported: 

  • 2 million-plus net square feet of exhibits (50% bigger than CES 2022)
  • nearly 1,000 new exhibitors and more than 2,400 in total
  • one of the largest global auto shows
  • a record 2,100 CES 2023 Innovation Award entries
  • a 100,000 attendee goal with one-third from outside the United States
  • sold out Media Days on Jan. 3-4
  • 3,000-plus media registered

 

“The growth of, and excitement for, CES 2023 continues as we get closer to the moment where the world’s most influential technology innovators meet in person with customers, media, investors and policymakers,” said Gary Shapiro, president and CEO of the CTA. “We are thrilled with the show’s momentum and look forward to opening the halls of innovation in January. We’ll learn about emerging global economic trends, what’s next in healthcare, automotive, Web3/metaverse and see the nexus of technology for good.”

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Adena T. Friedman, president and CEO of Nasdaq and the first woman CEO to lead a global stock exchange, will join Shapiro for a Great Minds session, “What’s Next for the 21st Century Economy,” on Jan. 6.

CoinDesk is the title sponsor and producer of the “CES Web3 Studio Presented by CoinDesk.” The company will curate a half-day Web3 conference program, and the studio will feature interviews with some of the most influential Web3 voices. It will cover the latest cryptocurrency and blockchain news and innovations from CES. The show will also feature Web3 programming by the Blockchain Association.

Dozens of conference tracks and 200 sessions will cover the key show themes that include digital health, Web3/metaverse, sustainability and human security for all. Registration is open and prices increase on Dec. 5.

Despite Rash of High-Profile Cancellations, CES Organizers Vow to Press On — For Now

After a flurry of high-profile exhibitors such as Google, Microsoft, Meta (Facebook), Intel and TikTok dropped out of CES 2022 last week over Omicron variant concerns, show organizers nevertheless vowed to press on with an in-person event in Las Vegas.

In a press release issued three days before Christmas, the Consumer Technology Association (CTA) reiterated its intent to proceed with the show, scheduled for Jan. 5-8 in Las Vegas, despite what it said were 42 exhibitor cancellations. 

Since then, there’s been no further communication from the CTA, leading to widespread speculation that plans are still in flux. The latest daily email briefing from VPO/PR Newswire’s dedicated online press page for CES, issued late Sunday, Dec. 26, had just two press releases from exhibitors. And on social media, particularly Twitter, calls for the CTA to cancel the show appear to be mounting, with #cancelCES an increasingly popular hashtag.

In a Dec. 22 news release, CTA said the show will proceed as scheduled “with strong safety measures in place, and our digital access is also available for people that don’t wish to, or can’t travel to Las Vegas. Our mission remains to convene the industry and give those who cannot attend in person the ability to experience the magic of CES digitally.

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“While we recently received 42 exhibitor cancelations (less than 7% of our exhibit floor), since last Friday we’ve added 60 new exhibitors for our in person event. Registrations for both our digital access and our Las Vegas event are continuing to show strong momentum, with thousands more registrations in the last few days. … We have increased our official count to over 2,200 exhibitors. …

“Given CES’s comprehensive health measures — vaccination requirement, masking and availability of COVID-19 tests — coupled with lower attendance and social distancing measures, we are confident that attendees and exhibitors can have a socially distanced but worthwhile and productive event in Las Vegas, as well as a rewarding experience on our digital access.”

CES went virtual in January 2021, but as a winter COVID-19 surge began to ebb and movie theaters and other businesses began to reopen, the CTA on April 28 announced CES 2022 would once again be held in person in Las Vegas in January 2022.

At the time, CTA president and CEO Gary Shapiro said in a statement, “We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces. Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.” 

Several media outlets, including TechCrunch and The Verge, also have said they will not send reporters to the show. Media Play News editors still plan on attending.

Organizers of the Pepcom Digital Experience, held in concert with CES at the Mirage hotel, announced they are also still planning an in-person event — though they plan to add a live-streaming presentation.

“Happily, most of you have told us you can still attend,” read an email. “But for those who cannot, we will be streaming the event live from 7-10 p.m. PT on Jan. 4.”

LG: New TV Models Feature Increased Style, Function

LG Electronics USA at CES 2022 will unveil its Lifestyle TV lineup “conceived and developed for today’s home-centric way of life,” according to the company.

“LG’s Lifestyle TVs can help transform a home into an office, gym, gallery, workshop or entertainment center, all while elevating the decor and making everyday living more enjoyable,” according to a company press release.

The lineup includes the LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), “two innovations that eschew conventional display design,” according to the company.

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Resembling a canvas, the LG Objet TV has a minimalist style and neutral colors. The TV includes an LG Remote that raises or lowers a fabric cover as the viewer sees fit. Viewers can lower the cover to reveal the full extent of the screen or partially cover the display to only see a curated selection of lifestyle functions. “Full View” mode reveals LG Objet TV’s 65-inch OLED evo panel. In addition to an advanced processor, the TV also has an 80W, 4.2-channel sound system. When set to “Line View,” the TV features the date and a clock, transforms into an audio player in “Music” setting or displays a collection of exclusive space and nature-themed images when set to “Gallery.”

The interchangeable fabric cover is a product of Danish textile company Kvadrat. The three available colors — Kvadrat Beige, Kvadrat Redwood, Kvadrat Green — have all been carefully selected for their ability to match a wide color palette and blend in with a range of interior designs, according to LG.

The TV is designed to be positioned against a wall at an angle of up to five degrees. The TV’s in-cable frame system allows viewers to connect external devices such as a cable set-top box or game console. It can also be installed flush to the wall.

LG StanbyME

The LG StanbyME is a wireless private TV screen with a built-in battery attached to a moveable stand with concealed wheels that allows for three hours of viewing before recharging. LG StanbyME, featuring a 27-inch display, can be moved from room to room. The screen can be swiveled, tilted and rotated while in both landscape and portrait orientation. The height can be adjusted, allowing the viewer to customize the position according to the usage scenario. Mobile Screen Mirroring works with Android and iOS smartphones and NFC. A removable cradle lets the viewer place a phone on top of the LG StanbyME for video calls, online classes and streaming content. Users can also connect their laptops or PCs to StanbyME via a wired (USB, HDMI) or wireless connection. Control options include remote, touch and gesture recognition. The TV includes a rear cover clad in a textural fabric and finished in an exclusive “Pure Beige” color, according to the release. When not being used as a TV, LG StanbyME can display artworks, photos or a calendar with clock.

CES Adds More Exhibitors, Attendees

The Consumer Technology Association (CTA) announced that, in the last 10 days, 200 additional companies have signed up to exhibit and an additional 10,000 attendees have registered to attend CES 2022 in person in Las Vegas on Jan. 5-8.

Cenntro Automotive, HTC, Micron, NVIDIA, TikTok and others are the latest companies to announce their participation.

“The excitement continues to build as we get closer to the moment where the world’s most influential technology innovators meet in person with customers, media, investors and policymakers,” Gary Shapiro, president and CEO of CTA, said in a statement. “We are thrilled to now welcome over 1,900 exhibitors from all over the world to show how tech is improving our lives and transforming industries.”

More than 2,400 members of the media have now registered to attend CES in person, the CTA announced. 

The show attracted about 170,000 attendees and 4,500 exhibitors pre-pandemic.

A full exhibitor directory and floor plans can be accessed at CES.tech.

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CES 2022 will feature new categories including Food Tech, Space Tech and NFTs. The automotive sector is tracking for record growth and has more than 200 exhibitors, a 30 percent increase over CES 2020, according to the CTA. 

The show will feature 195 Fortune Global 500 companies, 77 Interbrand 100 companies, and 66 top 100 retailers (based on Twice 2020 Top Retailers). Organizers also noted that 55% of registered attendees are senior-level with 160 countries represented.

CTA will continue to monitor and evaluate the health situation and may announce additional protocols closer to the show. Attendees must be fully vaccinated with a vaccine approved by the FDA or World Health Organization (WHO). Those unable to travel to Las Vegas, will be able to access CES digitally. Registration for digital only access opens Dec. 9. The latest CES health protocols information can be found on CES.tech.  

LG Creating Physical and Virtual Experience at CES

CES exhibitor LG Electronics will create a physical and virtual experience at its booth during CES 2022, taking place Jan. 5-8.

At its traditional location — the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center — LG will connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the space will feature a series of kiosks where visitors can experience LG products.

Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art, including LG’s immersive curved OLED video walls.

Audiences around the world will be able to access the same content and participate digitally in the LG CES experience.

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LG has again been named official CES technology partner for the press rooms and member lounges, which will feature LG OLED TVs.

“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” Karen Chupka, EVP of CES at the Consumer Technology Association, said in a statement. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground- breaking tech, through LG’s digital activation.”

CES 2022 to Have Smaller Footprint, Fewer Attendees

The Las Vegas CES taking place Jan. 5-8, 2022, will have a smaller footprint than shows before the pandemic, organizers said in a Nov. 18 presentation to press.

CES, which was virtual in 2021, in 2022 will not be using the South Hall of the convention center, and Gary Shapiro, president and CEO of the Consumer Technology Association, noted that the aisles will be wider.

“It’s going to have a smaller footprint, and we’ll have fewer people,” he said, adding “we recognize it’s a different year this year.”

CES has tallied 1,700 exhibitors and “tens of thousands” of registered attendees, Shapiro said of the show that attracted 170,000 attendees pre-pandemic. About one-third of the 2022 registrants are international, he noted.

“The people that are coming are serious buyers, serious press,” he said.

Floor plans will be coming out at the end of November, organizers said.

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In the home entertainment space, exhibitors will include TCL, LG Electronics, Samsung, Sony, Hisense, Amazon and Google, organizers said. Among exhibitors participating in the C-Space are NBCUniversal, Discovery, WarnerMedia and Snap.

The show will include three new categories: food technology (such as plant-based food), space tech, and NFTs (non-fungible tokens) and digital currency, according to Karen Chupka, EVP of CES for the CTA. Autograph in the NFT space is one of the exhibitors.

Another highlight is an autonomous race car competition.

Safety protocols for the in-person show include proof of vaccination, with all vaccinations approved by the FDA or WHO accepted (similarly to requirements for those traveling into the United States). Organizers noted that protocols in Las Vegas currently require masks indoors. They said they will release mask guidelines in December and expect to have social distancing measures in place.

The show is available to those who want to participate virtually as well, via live streaming and on demand. The on-demand features will be available through the end of January. Registration for the digital-only component starts Dec. 9.

The virtual experience is here to say, organizers said. “I think there will always be some digital component to CES,” said Chupka.

Nevertheless, Shapiro declared, “Live events are back!”

“It’s simply enjoyable for people to be together,” he said.

CES to Return to Las Vegas for Live Event in January

The Consumer Technology Association April 28 announced that CES 2022 will return to Las Vegas next year.

CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.

After an all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as leaders and industry advocates.

Some 1,000 companies have committed to showcasing their technologies in Las Vegas, and more are continuing to sign up, according to the CTA. Attendees can expect to see global brands including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including delegations from France, Italy, the Netherlands and South Korea.

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“We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces,” CTA president and CEO Gary Shapiro said in a statement. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”

The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas.

“Our customers are enthusiastic about returning to a live event in Las Vegas,” Karen Chupka, EVP of CES for CTA, said in a statement. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”

The CTA will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. The CTA will be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences, according to the organization.