LG Creating Physical and Virtual Experience at CES

CES exhibitor LG Electronics will create a physical and virtual experience at its booth during CES 2022, taking place Jan. 5-8.

At its traditional location — the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center — LG will connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the space will feature a series of kiosks where visitors can experience LG products.

Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art, including LG’s immersive curved OLED video walls.

Audiences around the world will be able to access the same content and participate digitally in the LG CES experience.

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LG has again been named official CES technology partner for the press rooms and member lounges, which will feature LG OLED TVs.

“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” Karen Chupka, EVP of CES at the Consumer Technology Association, said in a statement. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground- breaking tech, through LG’s digital activation.”

CES 2022 to Have Smaller Footprint, Fewer Attendees

The Las Vegas CES taking place Jan. 5-8, 2022, will have a smaller footprint than shows before the pandemic, organizers said in a Nov. 18 presentation to press.

CES, which was virtual in 2021, in 2022 will not be using the South Hall of the convention center, and Gary Shapiro, president and CEO of the Consumer Technology Association, noted that the aisles will be wider.

“It’s going to have a smaller footprint, and we’ll have fewer people,” he said, adding “we recognize it’s a different year this year.”

CES has tallied 1,700 exhibitors and “tens of thousands” of registered attendees, Shapiro said of the show that attracted 170,000 attendees pre-pandemic. About one-third of the 2022 registrants are international, he noted.

“The people that are coming are serious buyers, serious press,” he said.

Floor plans will be coming out at the end of November, organizers said.

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In the home entertainment space, exhibitors will include TCL, LG Electronics, Samsung, Sony, Hisense, Amazon and Google, organizers said. Among exhibitors participating in the C-Space are NBCUniversal, Discovery, WarnerMedia and Snap.

The show will include three new categories: food technology (such as plant-based food), space tech, and NFTs (non-fungible tokens) and digital currency, according to Karen Chupka, EVP of CES for the CTA. Autograph in the NFT space is one of the exhibitors.

Another highlight is an autonomous race car competition.

Safety protocols for the in-person show include proof of vaccination, with all vaccinations approved by the FDA or WHO accepted (similarly to requirements for those traveling into the United States). Organizers noted that protocols in Las Vegas currently require masks indoors. They said they will release mask guidelines in December and expect to have social distancing measures in place.

The show is available to those who want to participate virtually as well, via live streaming and on demand. The on-demand features will be available through the end of January. Registration for the digital-only component starts Dec. 9.

The virtual experience is here to say, organizers said. “I think there will always be some digital component to CES,” said Chupka.

Nevertheless, Shapiro declared, “Live events are back!”

“It’s simply enjoyable for people to be together,” he said.

CES to Return to Las Vegas for Live Event in January

The Consumer Technology Association April 28 announced that CES 2022 will return to Las Vegas next year.

CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.

After an all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as leaders and industry advocates.

Some 1,000 companies have committed to showcasing their technologies in Las Vegas, and more are continuing to sign up, according to the CTA. Attendees can expect to see global brands including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including delegations from France, Italy, the Netherlands and South Korea.

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“We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces,” CTA president and CEO Gary Shapiro said in a statement. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”

The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event. New content will also be added once CES departs Las Vegas.

“Our customers are enthusiastic about returning to a live event in Las Vegas,” Karen Chupka, EVP of CES for CTA, said in a statement. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”

The CTA will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. The CTA will be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences, according to the organization.

LG to Bow QNED Mini LED TVs at Virtual CES

LG Electronics will introduce its first-ever QNED Mini LED TVs at the virtual CES 2021 as part of its 2021 premium LCD TV lineup.

The 2021 lineup includes 10 new 4K and 8K models covering screen sizes of up to 86 inches.

“As the first TVs to combine quantum dot and NanoCell technology in one product, LG QNED Mini LED TVs produce incredibly accurate colors while the advanced LED backlight offers better contrast and deeper blacks for images of exceptional vibrancy and realism,” according to the press release.

The TVs have a refresh rate of up to 120Hz, according to the company.

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LG’s Mini LED backlighting comprises up to almost 30,000 tiny LEDs that produce a contrast ratio of 1,000,000:1 when paired with up to 2,500 dimming zones and advanced local dimming technology for the 86-inch 8K QNED.

“Our new QNED Mini LED series is a premium home entertainment option that expands and improves the LCD TV space and gives consumers another terrific viewing choice,” Nam Ho-jun, SVP of R&D at LG’s Home Entertainment Company, said in a statement. “These TVs deliver an experience that set them apart from other LCD TVs and speak to our commitment to innovation and pushing the standard forward.”

LG’s 86-inch 8K QNED TV will be on display in LG’s virtual exhibition booth during CES 2021 starting Jan. 11.

Home Entertainment Community at CES 2019

Home entertainment executives again gathered for the annual DEG: The Digital Entertainment Group reception Jan. 8 in Las Vegas during CES 2019. The DEG honored Warner Bros. with the Excellence in 4K UHD Content Award for Stanley Kubrick’s 2001: A Space Odyssey 4K Ultra HD Blu-ray Disc, and Sony Electronics with the Excellence in 4K Product Award for its Sony Master Series A9F OLED TV. Dolby Labs was presented with the Emiel N. Petrone Innovation in Entertainment Technology Award for Dolby Vision, an imaging innovation developed in collaboration with a wide range of studios, creatives, and post-production partners.

CTA: Consumer Spending on Video/Music Streaming Services to Increase 25% to $26 Billion in 2019

Domestic consumer spending on video and music streaming services is projected to increase 25% to $26 billion in 2019, according to new data from the Consumer Technology Association.

On-demand music services (e.g., Spotify, Pandora or Apple Music) will bring in an expected $7.7 billion in revenue, up 22% as providers race to gain subscribers.

Spearheaded by artificial intelligence (AI) technology being incorporated in myriad consumer electronics devices, consumer spending on smartphones, smart home devices, smart speakers and subscription streaming entertainment will drive the domestic consumer technology industry to a record-breaking $398 billion in retail revenue in 2019 – up 3.9% from 2018, according to the CTA.

“Our latest research shows innovations in AI and faster connectivity are among the key drivers for the industry’s record growth,” CEO Gary Shapiro said in a statement.

Voice-controlled smart speakers, including Amazon Echo and Google Home are projected to sell 36.6 million units (up 5% year-over-year) and earn $3.2 billion in revenue (up 7%). Although adoption is slowing due to rapid voice integration in other devices such as TVs, smart home devices and other audio products, smart speakers remain a category to watch as consumers embrace the benefits of AI in their home.

“The future is bright for many tech products consumers already know and love, as stalwart revenue drivers including smartphones, laptops and televisions continue to innovate,” said Steve Koenig, VP of market research, CTA.

The top three industry revenue drivers continue to be smartphones, laptops and televisions.

After the introduction of pricier, flagship models from major manufacturers, smartphone revenue is expected to reach $80 billion, a 2% increase in 2019. Unit shipments are expected to grow 1% to 170.7 million.

This year marks the launch of the first 5G smartphones on the market. CTA expects 2019 U.S. sales will reach 2.1 million units and cross $1 billion in revenue. By 2022, 76% of all smartphones sold will be 5G-enabled.

In 2019, the U.S. laptop market will sell 51 million units, up 3% over last year, and earn $28.4 billion in revenue (unchanged from 2018). Convertible models and cloud-based laptops remain high-growth areas within computing, as consumers continue to upgrade to the latest operating systems.

Overall, unit sales of total digital displays in 2019 will remain above 42 million units (down 1%) and register $22.6 billion in revenue (up 2%). More than three-quarters of TV shipments will be sets with 40-inch screens or larger.

Future upgrades will be driven by 4K Ultra High-Definition (4K UHD) sets, which now make up more than half of all TV unit sales. 4K UHD will sell 22 million units (14 percent increase) and $16.4 billion in revenue (up 8%). Raising the bar on resolution, inaugural shipments of 8K UHD TVs will reach $545 million in revenue. And budding OLED shipments will reach 1.4 million sets with double digit growth through 2022.

“2019 will mark the introduction of 5G-enabled devices and smartphones and next-gen screen technology such as 8K UHD televisions to the market,” said Koenig. “And constantly-evolving content from streaming services that enhances the experience across ‘the three screens’ – TVs, smartphones, laptops – will help push consumer spending in tech to new levels.”

 

Government Shutdown to Affect Some CES Programming

The federal government shutdown is expected to affect some programming at CES, according to the Consumer Technology Association (CTA).

The show is scheduled to take place Jan. 8-11 in Las Vegas.

“Because of the government shutdown, some of our scheduled government speakers at CES 2019 have alerted us that they must cancel their travel to the show,” said Gary Shapiro, president and CEO of the CTA. “As a result, some of our scheduled CES 2019 programming and speakers will change. We urge attendees who planned to hear U.S. federal government speakers to check the sessions on the website to ensure those individuals are still speaking. Our Speakers Directory can be found here. This page will be updated regularly.”