Engagement with streaming services surged in the beginning of May 2020 as Americans adjusted to stay-at-home orders due to the COVID-19 pandemic, according to new research from Comscore.
Among the “big five” streaming services — which still account for upwards of 80% of total hours streamed at home —Netflix, Amazon Prime Video, and Disney+ saw growth in share of streaming hours in the week of May 11 versus the week of Feb. 3, according to Comscore.
Netflix’s and Amazon’s streaming hour share each grew 1.5% while Disney+’s grew 0.5%. YouTube’s was steady, down just 0.1%. Hulu’s was the only share to fall, down 2.9%.
While Disney+ held a smaller share of streaming hours among the “big five,” it is nearly two times larger than the next video-oriented OTT app offering in terms of streaming hours, according to Comscore.
Other key points included:
- Average in-home data consumption was up 33% during the first 10 days of May 2020 compared to the first ten days of May 2019 (May 1-10, 2020 versus May 1-10, 2019). This follows 28% and 36% year-over-year increases in March and April 2020, respectively. Smart TVs (+60 percent), mobile phones (+47 percent), streaming boxes/sticks (+39 percent), and smart speakers (+35 percent) are driving the year-over-year growth trends.
- In-home data usage remained strong through the week of April 20, 2020 but began to decline in recent weeks, possibly due to some states easing their social distancing protocols.