In a unique inter-corporate marketing move, Comcast Cable and Fandango May 30 announced that Xfinity subscribers can now for the first time purchase movie tickets via the X1 set-top and voice remote on their television.
Fandango, which includes transactional platform Fandango Now, is part of the Universal Filmed Entertainment Group, which is a unit of NBC Universal and owned by Comcast.
Xfinity X1 customers can say “Get tickets” into their X1 voice remote while watching trailers to more than 30,000 theatrical screens in the U.S., including Universal Pictures’ Jurassic World: Fallen Kingdom,which debuts June 22. The companies expect to extend this feature to additional new releases throughout the year.
“Xfinity X1 enables us to continually explore one-of-a-kind experiences that complement the TV viewing experience, allowing viewers to interact with content where and when it is convenient for them,” Nancy Spears, VP, strategy and execution, Comcast Cable, said in a statement.
X1 customers who watch the Jurassic World: Fallen Kingdom trailer on Xfinity On Demand will receive an on-screen notification prompting them to say “Get tickets” into their voice remote (or press the info button on the remote) to initiate the online ticket-buying process. From there, they’ll be able to review a list of showtimes at nearby theaters. Customers can opt to send the local showtimes to their mobile phone to complete the purchase via Fandango’s mobile app or website.
Prior to the launch of Fallen Kingdom and to celebrate the 25th anniversary of Jurassic Park, Xfinity TV customers can watch the entire Jurassic franchise through a new curated destination on X1 — accessible via the movies section on Xfinity On Demand or by saying “Jurassic World” into the voice remote.
Subs can rent or purchase any of the previous films, pre-order Fallen Kingdomhome entertainment release and access clips, trailers and other special content related to the film franchise.
“At Fandango, we are always looking for innovative ways to super serve movie fans, when they are engaging with movie content so that they can easily act on their interest and purchase a ticket to the theater on the platforms and devices they use,” said Mark Young, SVP, head of business development and strategy at Fandango.