Nielsen: Netflix’s ‘Cobra Kai’ Dominated Early January TV Streaming

Netflix’s 2019 acquisition of YouTube original series “Cobra Kai” continues to pay streaming viewership dividends for the SVOD pioneer. The martial arts comedy/drama series, a sequel to 1984’s The Karate Kid, tracked more than 2.1 billion minutes across 40 episodes, including the new fourth season, to maintain its more than 2 billion weekly minutes average.

That topped 1.48 billion minutes streamed for the animated movie musical Encanto on Disney+, which was down about 30% from the previous week, and the 1.1 billion minutes consumed for 16 episodes of Netflix’s “The Witcher,” a previous Nielsen chart topper.

The week represented the third-highest week of streaming (after New Year’s 2022 and Christmas 2021) since Nielsen began tracking SVOD viewership across Netflix, Apple TV+, Disney+, Amazon Prime Video and Hulu on household televisions.

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Notably, the passing of Betty White on Dec. 31, 2021, helped spark renewed interest in her former longtime series “The Golden Girls,” which tracked 384 million minutes across 180 episodes.

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

‘Cobra Kai’ Tops Parrot’s Digital Originals Chart for Fourth Week; ‘Ozark’ Rises to No. 5

Netflix’s “Cobra Kai” remained No. 1 for a fourth week on Parrot Analytics’ digital originals U.S. rankings the week ended Jan. 28. The “Karate Kid” sequel series had 53.7 times the demand of the average series after another 17.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Cobra Kai” was No. 4 on the list of overall TV shows.

Netflix’s fantasy series “The Witcher” held onto the No. 2 spot on the digital originals chart with 43.4 times the demand of an average series during the week after an 11.4% drop in demand expressions. “The Witcher” was No. 7 on the list of overall TV shows.

The Disney+ “Star Wars” series “The Mandalorian” and its spin-off “The Book of Boba Fett” continued to hold the next two spots on the digital originals chart.

“Boba Fett” remained at No. 3, with its fifth of seven episodes bowing during the week. It had 42.7 times the demand of an average series following a 2.5% rise in demand expressions. “The Book of Boba Fett” was No. 9 on the list of overall TV shows.

“Mandalorian” held tight at No. 4 on the digital originals chart with an 8% rise in demand expressions to give it 41.3 times the demand of an average series. The latest episode of “Boba Fett” focused on a new adventure from the main character of “The Mandalorian,” which was No. 10 on the list of overall TV shows.

Netflix’s “Ozark” rose 11 spots to return to the top 10 originals chart at No. 5. Seven episodes from the fourth season became available Jan. 21, giving the family crime drama a 65.7% jump in demand expressions to push it to 35 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 63.1 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Cobra Kai’ Tops Parrot’s Digital Originals Chart for Third Week

Netflix’s “Cobra Kai” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended Jan. 21. The “Karate Kid” sequel series had 64.7 times the demand of the average series after another 21.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Cobra Kai” was No. 2 on the list of overall TV shows.

Netflix’s fantasy series “The Witcher” held onto the No. 2 spot on the digital originals chart with 48.9 times the demand of an average series during the week after an 8% drop in demand expressions. “The Witcher” was No. 5 on the list of overall TV shows.

The Disney+ “Star Wars” series “The Mandalorian” and its spin-off “The Book of Boba Fett” continued to hold the next two spots on the digital originals chart.

“Boba Fett” remained at No. 3, with its fourth of seven episodes bowing during the week. It had 41.6 times the demand of an average series following a 6.5% rise in demand expressions. “The Book of Boba Fett” was No. 9 on the list of overall TV shows.

“Mandalorian” held tight at No. 4 on the digital originals chart with a 1.5% rise in demand expressions to give it 38.2 times the demand of an average series. The latest episode of “Boba Fett” teased an upcoming appearance from the main character of “The Mandalorian.”

Netflix’s perennially popular “Stranger Things” stayed No. 5 with a 0.9% rise in demand expressions to take 34 times average demand.

HBO Max’s “Peacemaker” made a huge jump into the top 10, climbing to No. 7 after hitting No. 52 a week earlier. The spinoff of “The Suicide Squad” focused on John Cena’s Peacemaker character debuted three episodes Jan. 13, and its fourth episode arrived Jan. 20.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 67.9 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Susanne Daniels Departing as YouTube Exits Original Content Business

Susanne Daniels, the veteran global head of original content at Google-owned YouTube, is reportedly exiting the streamer in March after six years in the position. In a media statement, Daniels said she looked forward “new adventures ahead.”

Separately, YouTube announced it is exiting the original content business, continuing to fund original programming for Black Voices and children going forward, according to Robert Kyncl, chief business officer at YouTube.

“We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl said in a statement.

Susanne Daniels

Daniels is best known for shepherding the launch of the “Karate Kid” franchise continuation “Cobra Kai” on YouTube in 2018. Netflix acquired the rights in 2020, later greenlighting a third and fourth season. It is now one of the streamer’s most-popular series in terms of hours streamed, with a combined 190+million hours viewed through Jan. 9.

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“YouTube’s the biggest and best video platform in the world and what an exciting and tremendous experience I’ve had working to create meaningful programming for global users of all ages and backgrounds,” Daniels said. “I’m so proud that our content could contribute to the ongoing growth and success of this remarkable platform.”

‘Cobra Kai’ Still No. 1 on Parrot’s TV Series Demand Chart

Netflix’s “Cobra Kai” remained No. 1 on both Parrot Analytics’ digital originals U.S. rankings and the data firm’s list of all TV shows the week ended Jan. 14. The “Karate Kid” sequel series had 83.3 times the demand of the average series after a 6.6% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.

Netflix’s fantasy series “The Witcher” held onto the No. 2 spot on the digital originals chart with 53.6 times the demand of an average series during the week after a 19.3% drop in demand expressions. “The Witcher” was No. 3 on the list of overall TV shows.

The Disney+ “Star Wars” series “The Mandalorian” and its spin-off “The Book of Boba Fett” held the next two spots, but flipped places from the previous week.

“Boba Fett” rose a spot to No. 3 on the digital originals chart, with its third of seven episodes bowing during the week, though it wasn’t very well received by fans. It had 39.4 times the demand of an average series following a 1.7% drop in demand expressions. “The Book of Boba Fett” was No. 10 on the list of overall TV shows.

“Mandalorian” slid to No. 4 on the digital originals chart with a 7.9% drop in demand expressions to give it 37.9 times the demand of an average series.

Netflix’s perennially popular “Stranger Things” inched back up to No. 5 with a 1.9% rise in demand expressions to take 34.6 times average demand.

Amazon Prime Video’s “The Expanse” had a 7.2% increase in demand expressions during the week with its series finale arriving Jan. 14. The sci-fi series had 30.6 times the average series demand to push it up four spots to re-enter the top 10 at No. 8. 

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 2 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.5 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Cobra Kai’ Jumps Back to No. 1 on Parrot’s TV Series Demand Chart

Netflix’s “Cobra Kai” rose to No. 1 on both Parrot Analytics’ digital originals rankings and the data firm’s list of all TV shows the week ended Jan. 7. In the week following the Dec. 31 premiere of its fourth season, the “Karate Kid” sequel series had 87.8 times the demand of the average series with another 99.1% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.

Netflix’s fantasy series “The Witcher” slipped to No. 2 on the digital originals chart after two weeks in the top spot, with 65.4 times the demand of an average series during the week after a 12.3% drop in demand expressions. “The Witcher” was No. 3 on the list of overall TV shows.

The Disney+ “Star Wars” series “The Mandalorian” rose two spots to No. 3 on the digital originals chart with a 3.6% rise in demand expressions to give it 40.6 times the demand of an average series. “The Mandalorian” was No. 10 on the list of overall TV shows.

“Mandalorian” spin-off “The Book of Boba Fett” rose two spots to No. 4, with its second of seven episodes bowing during the week following the “Star Wars” show’s Dec. 29 premiere. It had 39.5 times the demand of an average series following a 54.9% rise in demand expressions.

The Disney+ Marvel series “Hawkeye” slipped a spot to No. 5 on the digital originals list. It had a 9.8% drop in demand expressions to give it 36.1 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 2 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 72.9 times average demand. It had been No. 1 the previous week.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Cobra Kai: Season 4

STREAMING REVIEW:

Netflix;
Drama;
Not rated.
Stars Ralph Macchio, William Zabka, Courtney Henggeler, Xolo Maridueña, Tanner Buchanan, Mary Mouser, Jacob Bertrand, Gianni Decenzo, Peyton List, Martin Kove, Vanessa Rubio, Thomas Ian Griffith.

The creators of “Cobra Kai” have the show firing on all cylinders in its fourth season, bringing to a head storylines dating back to the original “Karate Kid” trilogy from the 1980s.

In fact, season four of “Cobra Kai” is so good it retroactively makes The Karate Kid Part III almost watchable.

The third season ended with the stakes set for an epic showdown, as the rival dojos agreed to let the next All-Valley Tournament decide their fates, with the losing factions shutting down. Johnny Lawrence (William Zabka) broke free from Cobra Kai and his former sensei, Kreese (Martin Kove), to form his own dogo, Eagle Fang. He reluctantly forms an alliance with his old rival, Daniel LaRusso (Ralph Macchio) to take down Kreese, who turns to help from his old pal Terry Silver (Thomas Ian Griffith), the main villain from The Karate Kid Part III.

Silver, a wealthy industrialist who has mellowed out with age, needs some convincing to return to the fold, in one of many scenes in which the show knowingly, necessarily and hilariously picks apart the absurdity and stupidity of the awful Part III.

Meanwhile, Johnny and Daniel’s clashing styles threaten to upend their partnership as the rivalries between their students and those of Cobra Kai only grow more intense, particularly the feuds between Daniel’s daughter Samantha (Mary Mouser) and “Queen Cobra” Tory (Peyton List), and Johnny’s own son (Tanner Buchanan), who joined Cobra Kai to take on Johnny’s prized student, Miguel (Xolo Maridueña).

However, the show doesn’t paint the characters as simple heroes and villains, but offers shading to their personalities to make them sympathetic regardless of which factions to which they belong. When the tournament finally plays out over the season’s epic finale, there are so many angles culminating that it’s nearly impossible to figure out how they are going to play out, which only adds to the palpable excitement of the episodes.

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As with the previous seasons of the series, the abundant references to “Karate Kid” lore and its tangents, and 1980s culture in general, make this an easy sell to franchise fans, but the show is also developing into a decent character piece with a lot to say about bullying, parenting and the power of self-reflection.

While the season provides some satisfying payoffs to story arcs and conflicts that have been years in the making, it also sets the stage for some intriguing new directions, steering the story in a way that’s just begging for a certain Oscar winner who starred in The Next Karate Kid to show up in season five.

Season Three of ‘Cobra Kai’ Due on DVD Jan. 11

Cobra Kai: Season 3 will be released on DVD Jan. 11 from Sony Pictures Home Entertainment.

“Cobra Kai” takes place over 30 years after the events of the 1984 All Valley Karate Tournament with the continuation of the inescapable conflict between Daniel LaRusso (Ralph Macchio) and Johnny Lawrence (William Zabka). Season three finds everyone reeling in the aftermath of the violent high school brawl between their dojos, which has left Miguel in a precarious condition. While Daniel searches for answers in his past and Johnny seeks redemption, Kreese further manipulates his vulnerable students with his own vision of dominance.

DVD bonus materials include deleted scenes and a blooper reel.

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Netflix Renews ‘Cobra Kai’ for Fifth Season

With the fourth season of “Cobra Kai” slated to debut in December, Netflix Aug. 27 announced it has renewed the series for a fifth season.

The Emmy-nominated series, a spinoff of 1984’s The Karate Kid and its sequels, stars William Zabka as Johnny and Ralph Macchio as Daniel, reprising their roles as the rival karate students from the original film. The series picks up more than 30 years later, as they form competing dojos whose students find themselves in constant conflict with each other.

The first two seasons debuted on YouTube’s premium SVOD channel in 2018 and 2019 before the show moved to Netflix for the third season, which was released Jan. 1, 2021. The first two seasons also are available on Netflix.

The third season is nominated for four Emmy Awards, including Outstanding Comedy Series.

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Parrot Analytics: Netflix Share of Streaming Business Sinks to Record Lows

As Netflix prepares to announce its latest earnings, Parrot Analytics data released early on July 20 suggests the streaming giant’s share of digital original audience demand during the second quarter of this year sunk to record lows, dropping to 48.3% globally and just 46% in the United States.

This is the first quarter Parrot has ever measured in which Netflix’s digital original demand share slipped below 50% globally, the research company reported. The 48.3% share is down from 50.1% in Q1 2021, and down from 54.9% Q2 2020.

Meanwhile, Disney+ grew its share from 6.0% to 7.3% globally on the back of its original Marvel content.

Netflix’s 46% U.S. share is also a record low for a quarter, representing a 2.1% drop from Q1 2021 and a 5.3% drop from Q2 2020.

Disney+ grew its audience share from 7.0% to 8.1% in the U.S. thanks to the success of Marvel hits “The Falcon and the Winter Soldier” and “Loki.”

“These latest numbers follow a steady trend of shrinking dominance for Netflix in the industry, that was spurred on by the launches of Disney+ and Apple TV+ in November 2019,” Parrot stated. “These platforms, along with HBO Max, Paramount+ and more, continue to establish themselves with consumers and grow their subscriptions numbers by releasing highly in-demand original content. Netflix has struggled to push out breakthrough original content in the last few quarters — with the exception of season three of ‘Cobra Kai’ — and likely won’t have another massive original hit until Q4 with season two of ‘The Witcher.'”

The Parrot report concludes, “Netflix is still the global leader in the streaming space, but its lack of new hit original programming and the increased competition from other streamers is going to ultimately have a negative impact on subscriber growth and retention.”