Nielsen: ‘Cobra Kai’ Continues Netflix’s Weekly SVOD Chart Dominance

TV reruns and original programming helped Netflix stay atop and dominate Nielsen’s weekly SVOD chart for the period from Sept. 7 to 13, 2020. The streaming behemoth has swamped Nielsen’s chart since it first launched in September tracking desktop and connected TV viewing.

“Cobra Kai” again topped the chart with 1.65 billion minutes viewed, followed by Hilary Swank astronaut series “Away” with 1.36 billion minutes, and “Lucifer” with 1.12 billion minutes. Amazon Prime Video’s “The Boys” followed with 1 billion minutes. “Cobra Kai” is an original action comedy-drama series based on “The Karate Kid” movie franchise.

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The rest of the chart featured both network and pay-TV classic episodes, underscoring the SVOD market’s push to license popular TV shows, including “The Office,” “Criminal Minds,” “Greys Anatomy,” “NCIS” and “Shameless,” among others.

Rank SVOD Provider Program Name # of Episodes Minutes (Millions)
1 Netflix “Cobra Kai” 20 1,655
2 Netflix “Away” (2020) 10 1,366
3 Netflix “Lucifer” 75 1,120
4 Amazon “The Boys” 12 1,060
5 Netflix “The Office” 192 947
6 Netflix “Criminal Minds” 277 783
7 Netflix “Greys Anatomy” 361 705
8 Netflix “NCIS” 353 587
9 Netflix “Shameless” 121 556
10 Netflix “Sister, Sister” 70 432

‘Cobra Kai’ Season 3 on Netflix in January, Renewed for Season 4

Netflix will premiere the third season of “Cobra Kai” on Jan. 8, 2021, and has renewed the Karate Kid spinoff for a fourth season.

Produced by Sony Pictures Television, the series is a continuation of the “Karate Kid” franchise that takes place 35 years after the events of the All Valley Tournament from the original 1984 film, as the rivalry between Daniel LaRusso (Ralph Macchio) and bad boy Johnny Lawrence (William Zabka) continues into the next generation with the students of their competing dojos.

Season Three finds everyone reeling in the aftermath of the violent high school brawl that has put Miguel (Xolo Maridueña) in the hospital. While Daniel searches for answers in his past and Johnny seeks redemption, Johnny’s former sensei, Kreese (Martin Cove), further manipulates his vulnerable students with his own vision of dominance according to the ruthless Cobra Kai philosophy.

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The cast also includes Tanner Buchanan, Mary Mouser, Jacob Bertrand and Courtney Henggeler.

The first two seasons, which originally premiered through YouTube’s SVOD service, are now available for streaming on Netflix and on DVD from Sony Pictures Home Entertainment.

Nielsen: ‘Mulan,’ ‘The Boys’ Enter Weekly Top 10 Streaming Chart

Netflix’s total domination of Nielsen’s weekly Top 10 streaming video chart ended for the period from Aug. 31 to Sept. 6, when the Disney+ premium VOD release of Mulan and Amazon Prime Video’s “The Boys” debuted at No. 10 and No. 3, respectively. Netflix had filled all 10 spots on Nielsen’s chart since it launched a month ago.

Netflix’s “Cobra Kai” topped the chart with 2.17 billion minutes viewed, followed by Lucifer with 1.42 billion minutes and Prime Video’s “The Boys” with 891 million. “Cobra Kai” is an original action comedy-drama series based on “The Karate Kid” movie franchise.

The live-action movie remake Mulan, which Disney launched exclusively to Disney+ subscribers at a $29.99 purchase price, logged 525 million minutes — suggesting the PVOD (or Premier Access, as Disney calls it) release resonated stronger with consumers than expected.

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Scott Brown, GM of audience measurement at Nielsen, said the chart underscores the fact streaming video is growing in popularity. Brown said that among homes that can stream video, 25% of their TV viewing is spent accessing over-the-top content.

“Compelling content certainly helps to drive audiences to these streaming services,” Brown said in a statement, adding that the data showcases content’s appeal to diverse audiences.

“We look forward to the continued expansion of streaming measurement and providing the industry with this much-needed competitive insight,” he said.

  1. “Cobra Kai” (Netflix), 2.17 billion minutes viewed
  2. “Lucifer” (Netflix), 1.42 billion
  3. “The Boys” (Amazon), 891 million
  4. “The Office” (Netflix), 843 million
  5. “Criminal Minds” (Netflix), 675 million
  6. “Shameless” (Netflix), 639 million
  7. “Away” (Netflix), 631 million
  8. “Grey’s Anatomy” (Netflix), 616 million
  9. “The Legend of Korra” (Netflix), 541 million
  10.  Mulan (Disney+), 525 million

‘Mandalorian’ Back at No. 1 on Parrot’s Digital Originals Chart

The Disney+ live-action “Star Wars” series “The Mandalorian” returned to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Sept. 26. It was No. 2 the week before. The show’s recent bump comes after the Sept. 15 trailer for the second season, which premieres Oct. 30, as well as seven Emmy wins for the first season. “The Mandalorian” had 60.2 times the demand of the average show, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, up 1.4%.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, dropped a spot to No. 2 as the bounce the show received after moving to Netflix begins to wane, as the third season doesn’t bow until next year. The show had 58 times the demand of the average series, with expressions down 5.5% for the week.

Netflix’s perennially popular “Stranger Things” climbed to No. 3, with expressions climbing 1% to give the show 53 times average demand.

Amazon Prime Video’s “The Boys” slid a spot to No. 4. Demand expressions were down 9% to give the show 51.3 times average demand.

Netflix’s “Lucifer” was No. 5, with expressions down 6.7% to give the show 40.4 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 87.9 times average demand. “Mandalorian” was No. 3 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Netflix’s ‘Lucifer,’ ‘Cobra Kai’ Top Weekly Nielsen SVOD Rankings

Netflix dominated Nielsen’s weekly Top 10 SVOD rankings, again accounting for all 10 spots for the third consecutive week (Aug. 24 – 30) — or as long as Nielsen has published the chart tallying Amazon Prime Video, Disney+, Hulu and Netflix programming.

“Cobra Kai,” which Netflix acquired the two seasons of from YouTube Premium, tracked 1.4 billion minutes streamed across 20 episodes during its first three days available. The streamer is set to release a third season in 2021. That trailed more than 2 billion minutes streamed over 75 episodes of “Lucifer.”

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‘Cobra Kai’ Remains No. 1 on Parrot’s Digital Originals Chart

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, remained No. 1 for a second week on Parrot Analytics’ digital originals rankings the week ended Sept. 19. The show had 62 times the demand of the average series, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, dropping 4.9% for the week.

The Disney+ live-action “Star Wars” series “The Mandalorian” rose two spots to No. 2 after the Sept. 15 trailer for the second season, which premieres Oct. 30. The show also generated considerable social media buzz for a couple other reasons, as rumors circulated that star Pedro Pascal may have left the show halfway through production of season two, while actress Gina Carano fended off “social justice” advocates who attacked her for refusing to make her Twitter account overtly political. The Mandalorian had 59.9 times the demand of the average show, with expressions up 15.9%.

Amazon Prime Video’s “The Boys” moved up two spots to No. 3. The fifth episode of the second season of the show dropped Sept. 18. Demand expressions were up 14.1% to give the show 56.8 times average demand.

Netflix’s “Stranger Things” dropped to No. 4, with expressions dropping 5.6% to give the show 53 times average demand.

Netflix’s “The Umbrella Academy” slipped three spots to No. 5. The series had a 24.2% drop in demand expressions, generating 45.3 times the demand of the average series.

Netflix’s “Lucifer” was No. 6, with expressions growing 0.3% to give the show 43.7 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 85.8 times average demand. “Cobra Kai” was No. 3 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Pauly Shore’s ‘Guest House’ Most-Viewed New-Release Movie in U.S. Homes

Three new films appeared on the weekly “Watched at Home” chart for the week ended Sept. 12: Guest House at No. 7, Superman: Man of Tomorrow at No. 12, and The Karate Kid at No. 14.

Guest House, from Lionsgate, is a comedy starring Pauly Shore, best known for a string of 1990s comedies such as Encino Man and Jury Duty. Shore, the son of comedian Sammy Shore and The Comedy Store founder Mitzi Shore, plays a squatter who refuses to move from a guest house even after the property is sold to a newly engaged couple. The film was released through digital platforms and retailers on Sept. 4, ahead of its Nov. 10 DVD and Blu-ray Disc release date.

Superman: Man of Tomorrow, from Warner Bros. Home Entertainment, was released as a Blu-ray/DVD combo pack and 4K Ultra HD Blu-ray on Sept. 8, two weeks after its digital release. It’s the 40th entry in the direct-to-video DC Universe series of superhero movies based on DC Comics characters, produced by Warner Bros. Animation and DC Entertainment. It details the early days of the Man of Steel’s shy alter ego, Clark Kent, in Metropolis.

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The Karate Kid is a 1984 martial arts drama starring Ralph Macchio Jr., who reprises his role as Daniel LaRusso in “Cobra Kai,” a Web series based on the movie and its sequels. Consumers were likely motivated to watch the movie by the recent surge in popularity of “Cobra Kai,” the first two seasons of which became available on Netflix on Aug. 28.

The political satire Irresistible, from Universal Pictures Home Entertainment, made the biggest jump on the “Watched at Home” chart, which tracks transactional video activity (both digital and on DVD and Blu-ray Disc) compiled from studio and retailer data through DEG: The Digital Entertainment Group.

Irresistible moved up to No. 10 after debuting at No. 19 the prior week in the wake of its Sept. 1 release on DVD and Blu-ray Disc (though its disc version hasn’t cracked the top 50 on VideoScan’s sales chart in either its two weeks on shelves). The film was written and directed by Jon Stewart and features a cast headed by Steve Carell, Rose Byrne, Chris Cooper, Mackenzie Davis and Topher Grace. Carell portrays a campaign strategist who runs a Democratic mayoral candidate (Cooper) in a small right-wing town. A Focus Features production, Irresistible was rerouted from a May 2020 theatrical release by the coronavirus pandemic and instead debuted in June on premium VOD. It became available through regular digital channels on Aug. 18.

The top five remain relatively unchanged from the prior week  — and from the week before that. Paramount’s popular TV drama series “Yellowstone,” long a favorite among home viewers, again took the top three spots on the chart, though this week season three leapfrogged season two to take the No. 2 spot. Universal’s The King of Staten Island switched places with RLJ FIlms’ The Tax Collector to finish as No. 4 and No. 5, respectively.

  1. Yellowstone: Season 1 (Paramount)
  2. Yellowstone: Season 3 (Paramount)
  3. Yellowstone: Season 2 (Paramount)
  4. The King of Staten Island (Universal)
  5. The Tax Collector (RLJ Entertainment)
  6. Harry Potter Complete 8-Film Collection (Warner)
  7. Guest House (Lionsgate)
  8. Trolls World Tour (Universal/DreamWorks)
  9. 42 (Warner)
  10. Irresistible (2020, Universal)
  11. The Silencing (2020, Lionsgate)
  12. Superman: Man of Tomorrow (Warner)
  13. Harry Potter and the Sorcerer’s Stone (Warner)
  14. The Karate Kid (Sony)
  15. Rogue (Lionsgate)
  16. The Vanished (2020, Paramount)
  17. The Outpost (Screen Media)
  18. Scoob! (Warner)
  19. 1917 (Universal)
  20. Made In Italy  (IFC Films)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended Sept. 12.

‘Cobra Kai’ Takes Over Parrot’s Digital Originals Chart

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, climbed to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Sept. 12. With the third season still due next year, the first two seasons became available on Netflix Aug. 28 and it quickly climbed back into the originals top 10. It was No. 2 a week earlier and No. 9 the week before that. For it to complete the journey to No. 1, expressions were up 12.8%, pushing demand to 64.7 times the average series.

Netflix’s “The Umbrella Academy” slipped to No. 2 after five weeks in the top spot. The series had a 16% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 59.3 times the demand of the average series.

Perennial Netflix hit “Stranger Things” moved up a spot to No. 3, expressions growing 3.8% to give the show 55.7 times average demand.

The Disney+ live-action “Star Wars” series “The Mandalorian” rose to No. 4. It had 51.4 times the demand of the average show, with expressions up 8.7%.

Amazon Prime Video’s “The Boys” moved up three spots to No. 5. The second season of the show began Sept. 4. Demand expressions were up 58% to give the show 49.5 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 100.2 times average demand. “Cobra Kai” was No. 3 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Umbrella Academy’ Tops Parrot’s Digital Originals Chart for Fourth Week

Netflix’s “The Umbrella Academy” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Aug. 29. In its fourth consecutive week as the top digital original, however, the series had a 20.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 79.4 times the demand of the average series.

Netflix’s “Lucifer,” based on a character from DC Comics’ “The Sandman,” rose two spots to No. 2, with expressions rising 53.1% to give the show 63.7 times average demand.

Dropping a spot to No. 3 was Netflix’s “Stranger Things,” which had 57.2 times the demand of the average series, while the show dropped 5% in demand expressions.

The Disney+ live-action “Star Wars” series “The Mandalorian” dropped to No. 4. It had 46.2 times the demand of the average show, with expressions down 1.2%.

DC Universe’s “Titans” remained at No. 5 after a 10% rise in expressions, giving it 41.4 times average demand.

Among the series returning to the top 10, DC Universe’s “Harley Quinn” jumped five spots to No. 7. Expressions were up 20.8% after the show was featured at the DC Fandome virtual event Aug. 22. Both seasons have been available on the new HBO Max streaming service since the beginning of August and will be released on Blu-ray by Warner Archive.

The biggest jump was “Cobra Kai,” the “Karate Kid” spinoff that was a YouTube Premium original series for its first two seasons but has moved to Netflix. Starting Aug. 28 both seasons became available on Netflix as fans await the third season in 2021. A 109.4% rise in expressions pushed the show from No. 33 the previous week to No. 9.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 105.7 times average demand. “Umbrella Academy” was No. 3 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Cobra Kai’ Moving to Netflix

The Karate Kid sequel series “Cobra Kai” has found a new home in Netflix, which will present the third season of the digital original show. The first two seasons, which were presented in 2018 and 2019 by the YouTube Premium streaming service, also will be available on Netflix later this year.

The show, produced by Sony Pictures Television, is a continuation of the “Karate Kid” franchise that began in 1984 and spawned three sequels and a remake. The show is set 35 years after the All Valley Karate Tournament that saw Daniel LaRusso (Ralph Macchio) defeat Johnny Lawrence (William Zabka), and finds down-on-his-luck Johnny seeking redemption by reopening the infamous Cobra Kai karate dojo. The raises the ire of Daniel, who now runs a successful car dealership but struggles to maintain balance in his life without the guidance of Mr. Miyagi.

Their conflict carries over into a new generation of students, including Daniel’s teenage daughter and Johnny’s estranged teenage son. Further complicating events is the return of Johnny’s former sensei, John Kreese (Martin Kove), who seeks to restore Cobra Kai to its former glory just as Johnny begins to regret the dojo’s ruthless legacy of victory at all costs.

“The appeal of the ‘Karate Kid’ saga is timeless, and ‘Cobra Kai’ picks up right where it left off without missing a beat. The rivalry between Daniel and Johnny is one for the ages, and the show has a ton of heart and is a lot of fun,” Brian Wright, VP of original series at Netflix, said in a statement. “We can’t wait to introduce a new generation of fans to Cobra Kai and are thrilled to be its new home around the world.”

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“Cobra Kai” is written and executive produced by Josh Heald, Jon Hurwitz, and Hayden Schlossberg via their production company, Counterbalance Entertainment.

“Making Cobra Kai has been a dream come true for us since day one,” Heald, Hurwitz and Schlossberg said in a statement. “We are thankful for the tireless dedication of Jeff Frost, Chris Parnell, Jason Clodfelter, Karen Tatevosian, and all our partners at Sony for finding us a new home where we can not only continue the series, but also explore opportunities to further expand the ‘Karate Kid’ universe. We are beyond excited to join our new partners at Netflix and look forward to the show reaching the massive global audience who loves this franchise as much as we do.”

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The first two seasons of the show are also available on DVD from Sony Pictures Home Entertainment.