Tag: Cleveland Cavaliers

FuboTV Expands Sports Gambling Footprint With Cleveland Cavaliers

The line between live sports and gambling is evaporating. What was once illegal is now an incremental revenue opportunity.

The National Basketball Association’s Cleveland Cavaliers and Fubo Gaming, a subsidiary of streaming platform FuboTV, Oct. 6 announced a new long-term partnership. The agreement marks Fubo’s first sponsorship with an NBA franchise. It recently inked a similar agreement with the NFL’s New York Jets.

Beginning with the upcoming 2021-22 season, the partnership will promote the Fubo gaming brand through an integrated marketing campaign highlighted by broadcast-visible signage, a presence on team television and radio game programming, inside the Cavaliers’ arena, as well as activation on Cavs digital and social channels and other marketing assets.

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Fubo will also be the presenting partner of Cavs Pick ‘Em, the free-to-play live predictive gaming platform that debuted last season in GameDay+, a second-screen platform inside the Cavs app.

“We couldn’t be more excited to align our Cavaliers brand … in [the] new and rapidly-evolving sports gaming category,” Shelly Cayette, SVP of global partnerships for the Cleveland Cavaliers, said in a statement.

“This partnership is a natural extension of our overall goal to deliver sports fans dynamic and engaging experiences with the teams and sports they love,” said Scott Butera, president of Fubo Gaming.

Fubo expects to launch its branded Fubo Sportsbook in the fourth quarter, subject to requisite regulatory approvals. The launch timeline of Fubo in individual states is to be announced. Fubo Gaming is an authorized gaming operator of the NBA.

NBA Finals Streaming Up 21% From 2017

The Golden State Warriors and Cleveland Cavaliers may be meeting in the NBA Finals for the fourth consecutive year, but streaming video interest in the matchup is stronger than ever.

New data from video measurement firm Conviva found a 30.3% increase Game 2 (June 3) streaming in the Bay Area and 119% increase in Cleveland compared with Game 2 in 2017.

Golden State won the contest 122-103 in Oakland, Calif., to take a two-game lead in the best-of-seven series that continues June 6 in Cleveland. The Warriors hold the identical won/loss advantage over the Cavaliers going into Game 3 as they did last year.

Overall, Game 2 only saw a 2.14% increase in video streams compared to Game 2 2017. Combining Game 1 and Game 2 2018, streaming saw a 21.42% increase over the first two games in 2017.

Peak concurrent streaming — the number of concurrent streams at the exact same moment — was up 36.2% for Game 2 this year compared with Game 2 in 2017.

Notably, Game 2 was viewed on 12.43% fewer unique devices than Game 2 of 2017.

The 2018 NBA Finals are available to stream on Sling TV, YouTube TV, PlayStation Vue and DirecTV Now, in addition to the Watch ESPN app.