Cinemark Cinemas, the nation’s third-largest exhibitor, is studying the impact of Warner Bros.’ landmark decision to release its entire 2021 slate of movies concurrently on SVOD platform HBO Max.
“In light of the current operating environment, we are making near-term booking decisions on a film-by-film basis,” a company rep said in a statement. “At this time, Warner Bros. has not provided any details for the hybrid distribution model of their 2021 films.”
Cinemark, unlike No. 2 exhibitor Regal Cinemas, is operating screens domestically with limited capacity and strict safety protocols against the spread of the coronavirus. Regal has shuttered most operations indefinitely.
No. 1 exhibitor AMC Theatres and Cinemark earlier this year inked separate abbreviated theatrical window distribution agreements with Universal Pictures — enabling the studio to release any movie with less than $50 million box office to in-home digital distribution after 17 days and three weekends in theaters.