Cinedigm’s ad-supported Docurama over-the-top video service June 14 announced a programming and marketing partnership with Cargo Film & Releasing.
The company signed a pact with David Piperni, founder of New York-based Cargo, which specializes in acquiring non-fiction features. Under the agreement, Piperni will be responsible for acquiring programming for Docurama, and curating the channel’s content library.
Piperni and his staff will handle many aspects of marketing for the channel, from day-to-day social media engagement and direct-to-consumer campaigns, to building strategies to capitalize on audience trends.
Cargo will also identify projects, producers, and talent who fit the brand of the channel, creating opportunities for producing original content such as behind-the-scenes exclusives and first-hand interviews associated with respective documentaries.
“This is [Cargo’s] specialty — they know what works,” Bill Sondheim, president of Cinedigm Entertainment Group, said in a statement. “They have rich industry relationships with top producers and talent, and they understand what audiences are looking for. Their expertise and insight [are] truly an invaluable part of Docurama’s expansion.”
As a result, the four-year-old channel will now include premium programming for an undisclosed subscription fee by the end of the month.
Docurama’s library features hundreds of feature films, shorts, and series, as well as interviews and film festival coverage.
Programming includes Patti Smith memoir, “Patti Smith: Dream of Life”, eight-part presidential event, “JFK – A New World Order”;sports fan profile “Losing Lebron”; Orca adventure “The Whale”, narrated by Ryan Reynolds; hip hop culture documentary “Style Wars”, and exposé, “They Call It Myanmar: Lifting the Curtain.”
“Cargo is dedicated to discovering cutting-edge films from all over the world and this new partnership allows us to bring these offerings to a whole new audience,” said Piperni.