The Walt Disney Co. has not released sales data for the highly-publicized Sept. 4 release of the live-action remake of Mulan on Disney+ at a premium rental rate of $29.99.
But app research firm Sensor Tower told Yahoo Finance that downloads of the Disney+ app rose 68% between Sept. 4 and Sept. 6 compared with the prior weekend. Consumer spending in the app soared 193%, a gain attributed to the Mulan rental.
Other observers contend the $200 million production ranked among the top titles streaming on subscription streaming video-on-demand service’s top trending content through Sept. 6 — behind the 2015 live-action Cinderella and “The Simpsons” — the latter finishing No. 1, according to blogger WhatsonDisneyplus.com.
Mulan generated about $6 million in theatrical releases in select foreign regions without Disney+. Heading into last weekend, Omdia found that 17% of survey respondents said they would pay a premium to watch Mulan at home, compared with 21% who said they would rather see the movie in theaters opening weekend. Omdia polled consumers in the U.S., U.K., Australia, Mexico and China.
The Aug. 28 passing of Black Panther actor Chadwick Boseman resulted in renewed consumer interest in several Marvel movies featuring the late star, including Captain America: Civil War (No. 30), Avengers: Infinity War (No. 28), Avengers: Endgame (No. 13) and Black Panther (No. 6).
Cinderella was added to Disney+ just ahead of Mulan and moved into the second spot, while Mulan was also able to make the podium despite requiring subscribers to pay a significant fee to access the movie ahead of its “free” access on Dec. 4.
Jeremy Conrad with MCUCosmic.com contends Mulan PVOD results could determine whether Disney releases upcoming Marvel’s Black Widow, starring Scarlett Johansson, early direct-to-consumer or in theaters on Nov. 6.
The trending chart with previous-week standings in parenthesis:
- The Simpsons (-)
- Cinderella (New)
- Mulan (New)
- Mickey Mouse Clubhouse (3)
- Phineas and Ferb: Candace Against The Universe (New)
- Black Panther (re-entry)
- Moana (4)
- Phineas & Ferb (-)
- Frozen 2 (5)
- Jessie (9)
- Beauty and the Beast (5)
- Frozen (11)
- Avengers: Endgame (21)
- Hamilton (12)
- Toy Story 4 (13)
- Star Wars: The Clone Wars (15)
- Puppy Dog Pals (-)
- Aladdin (23)
- Star Wars: The Mandalorian (18)
- The One And Only Ivan (2)
- Incredibles 2 (7)
- The Greatest Showman (10)
- Avengers: Infinity War
- Toy Story (25)
- Onward (14)
- Coco (Re-entry)
- Alice Through The Looking Glass (Re-Entry)
- Avengers (New)
- Cars (Re-entry)
- Captain America: Civil War (New)