Cinedigm Nov. 18 announced it has seen a record number of subscriber sign-ups for its horror streaming service Screambox following the launch of Terrifier 2 on the platform. Launched on Oct. 31, the release of Terrifier 2 has led to the fastest pace of subscriber acquisitions, with Screambox subs up 144% over the past two weeks.
Up against studio heavy hitters such as Nope and Ticket to Paradise, Terrifier 2 has carved out its place among the week’s top performers on transactional video-on-demand (TVOD), finding itself in the top 10 after just a couple of days on the market. The movie landed No. 2 on Vudu, No. 5 on Google Play and No. 7 on Apple TV.
The results follow the movie’s successful theatrical run that generated $11 million. Terrifier 2 not only defied industry expectations, but the standard theatrical lifecycle jumping 28% from week 1 to 2, 70% from week 2 to 3 and 8.5% from week 3 to 4.
“Terrifier 2 continues to buck all conventions with its incredible subscriber and transactional performance,” Erick Opeka, chief strategy officer of Cinedigm, said in a statement.
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Opeka said the movie underscores Cinedigm’s evolved distribution strategy that focuses on multiple paths of monetizing movies and shows ahead of and during their premiere on streaming.
“We think this model not only allows us to bring new release titles more cost-effectively to our streaming services but also drives far greater awareness of new series than what would otherwise be possible,” he said. “We look forward to expanding this proven model to theatrical and digital releases for our streaming portfolio including Fandor, Midnight Pulp, Asian Crush, and many more.”