Christina Sulebakk to Become GM of HBO Europe

Priya Dogra, new president of WarnerMedia Entertainment Networks for EMEA and APAC, isn’t wasting time making executive changes. WarnerMedia July 9 announced the appointment of Christina Sulebakk as GM of HBO Europe, including linear networks and the streaming service, effective immediately. Sulebakk reports to Dogra.

She replaces Hervé Payan who served as CEO of HBO Europe for eight years and who will be leaving the company at the end of August 2020.

“Christina is a tremendously talented executive who has been integral to the success of HBO Europe,” Dogra said in a statement. “She has a deep understanding of direct-to-consumer businesses and has played a pivotal role in the development of our international plans. She will be a key force in driving our growth in Europe.”

Dogra thanked Payan for his years of service to HBO Europe, including his vision launching streaming video offerings in key markets in Europe.

“I’ve personally worked closely with Hervé over the past few years and I’ve appreciated his entrepreneurial spirit, his focus on innovation and good sense of humor,” she said.

Sulebakk has been at HBO Europe for more than eight years, most recently serving as EVP, CMO and head of distribution. During her years at HBO Europe she has been expatriated to Madrid, Budapest and New York and has played pivotal roles in transforming the Central European business into streaming and launching HBO España.