Hulu May 1 disclosed it has 28 million subscribers, including 26.8 million paid and 1.3 million promotional accounts. The service claims 58 million “subscribers” when adding in password sharing. Hulu ended 2018 with 25 million subs.
Netflix ended its most-recent fiscal period with 60.2 million paid subs in the United States, excluding 1.56 million free trials.
The SVOD service co-owned by Disney and Comcast revealed the data during its Hulu ‘19 Presentation at The Hulu Theater at Madison Square Garden, N.Y.
“In today’s direct-to-consumer world, viewers are demanding better when it comes to TV — from the user experience to their content choices to the advertising,” CEO Randy Freer said in a statement. “Hulu’s continued growth, as well as the shows and initiatives announced today, reflect our deep investment in product, programming, brand, customer experience and business strategy to ensure that with Hulu, consumers can connect with the stories they love, at the right time and price, on any device.”
Hulu’s strong uptick in subscribers comes following years of minimal sub gains as Netflix and Amazon Prime Video saw their sub bases grow exponentially.
With Disney assuming majority control of Hulu following its $71.3 billion acquisition of 2oth Century Fox Film Corp., the company is staking much of its over-the-top video future on Hulu and pending SVOD service Disney+.
Separately, Hulu said it has expanded its Marvel partnership for two new live-action series, with “Marvel’s Ghost Rider” and “Marvel’s Helstrom” slated to debut on Hulu in 2020.
The series come after Netflix ended its run of original Marvel TV series.
Hulu is also partnering with Vox Media Studios, David Chang’s Majordomo Media, and Chrissy Teigen’s Suit & Thai Productions to develop and produce a slate of food-centric programming.
Nicole Kidman and Emmy-winning producer Bruna Papandrea will adapt the latest book by New York Times bestselling author Liane Moriarty, Nine Perfect Strangers, for Hulu via their respective production companies.
Emmy-winning producer David E. Kelley and John Henry Butterworth will co-showrun and co-write the series.