Netflix July 12 announced that Jackie Lee-Joe has been named chief marketing officer, replacing Kelly Bennett, who retired earlier this year.
Lee-Joe has served as CMO of BBC Studios, part of the British Broadcasting Corp., since 2015.
“Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next Chief Marketing Officer,” Ted Sarandos, chief content officer, said in a statement.
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A graduate of the University of Sydney and the University of New South Wales, Jackie joined the BBC in 2015 from Skype, where she was global director for audience, entertainment marketing & broadcast media.
She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange. Lee-Joe starts in September and will be based in Los Angeles.
Netflix reports second-quarter financials on July 17.