Home entertainment executives again gathered for the annual DEG: The Digital Entertainment Group reception Jan. 8 in Las Vegas during CES 2019. The DEG honored Warner Bros. with the Excellence in 4K UHD Content Award for Stanley Kubrick’s 2001: A Space Odyssey 4K Ultra HD Blu-ray Disc, and Sony Electronics with the Excellence in 4K Product Award for its Sony Master Series A9F OLED TV. Dolby Labs was presented with the Emiel N. Petrone Innovation in Entertainment Technology Award for Dolby Vision, an imaging innovation developed in collaboration with a wide range of studios, creatives, and post-production partners.
Netflix has a fight on its hands as new subscription video-on-demand services from the big studios enter the marketplace this year.
That’s the opinion of Laura Martin, managing director and senior analyst, entertainment and Internet, Needham & Company, speaking on the panel “The Business of Video: Insider Insights for Going Global” in Las Vegas Jan. 7 on the eve of CES. While Netflix is getting into the studio game with content, it can’t match the marketing savvy of the big studios, she said.
“Netflix will spend $12 billion dollars on content, and they are shitty marketers [compared to the big studios],” Martin said.
Walt Disney Studios, with its impending launch of Disney+, and WarnerMedia, with its impending service, represent “two marketing juggernauts.”
“I think this is the big change that is happening to OTT,” she said. “I think the traditional content marketers [are positioned to win].”
She said the online entertainment space is getting saturated.
“There’s too much content being made,” she said. “Eventually those [capital investment] funds will not get a return on content.”
Ted Schilowitz, futurist in residence at Paramount Pictures, agreed that there is “content exhaustion.”
“There is so much content being made at various levels of quality,” he said, with companies such as HBO making a small amount of high value content and Netflix and Amazon making a large amount of content of varying value.
“It’s overwhelming,” he said.
Niche SVOD players will have to find their audience and a level of success they can live with, said Ooyala co-founder and CTO Belsasar Lepe, whose company helps services wring costs out of the process. They will have to figure out pricing and content models that work to discover “what does success look like?” he said.
The content mix is key for SVOD players, panelists said.
Schilowitz noted that the WWE SVOD service draws in subscribers with big events, but keeps them with the library content.
He questioned the hype surrounding bite-sized mobile programming backed by such ventures as NewTV from Jeffrey Katzenberg and Meg Whitman, calling the idea of short content demand somewhat of a “misconception.” Consumers are actually watching long form content in short bursts, he said.
“We talk about it as start, stop TV,” he said. Short form content limits character development and story arc, he said.
LAS VEGAS — The challenges and opportunities of content programming in an increasingly online world were the subject of a Digital Hollywood panel Jan. 7 in Las Vegas on the eve of the CES show.
Three important challenges to an online content provider are facilitating “access, discovery and community,” said Soumya Sriraman, president of the subscription on demand service Britbox, which offers British programming. While access is getting easier for consumers, content discovery is a challenge and building an online community is even more of a challenge, she said, speaking on the panel “The Future of TV: From Primetime to Multi-Platforms.” One strategy Britbox has used to build its community is offering programming concurrent with its debut in the United Kingdom, she said.
PBS, too, is building its community of local station supporters through PBS Passport, said Ira Rubenstein, chief digital and marketing officer, PBS Digital. Those who donate at least $5 a month to their local station get online access to an expanded library of content not available on the PBS OTT platform. Meanwhile, another challenge for PBS is accommodating both an older audience that likes traditional linear TV and a younger audience that wants greater online access.
Finding an audience is aided by a platform, such as Twitter, which facilitates communities, noted Laura Froelich, senior director, partner management, global content partnerships at the social media company. Twitter helps its partners find and serve their audiences. The company is helping the PGA service its audience by uncovering the golf fans’ desire to see more than what is broadcast.
“Golf fans on Twitter were very, very vocal,” she said.
Different kinds of programming will begin to evolve, several panelists noted.
The PBS program “Frontline,” for instance, through its “Transparency Project” gives online viewers access to the entire interview of subjects in its documentaries.
Stefanie Schwartz, EVP, media networks digital partnerships and digital studios strategy and operations, Viacom, said her company is reimagining its program for mobile. For instance, for “The Daily Show,” the company created a segment called “Between the Scenes,” in which host Trevor Noah speaks to the audience in the commercial break only on social media.
Colby Smith, SVP, content and partnerships, ABC News, said through its 24/7 ABC News Live online platform, which launched in May, the network is deconstructing traditional TV elements to make them more dynamic. The breaking news and live events channel is found on various streaming services and social platforms. Referencing Netflix’s experimentation with a choose-your-own-adventure, multiple storyline strategy with “Black Mirror,” he envisioned online news content where the platform asks viewers where they want reporters to take a news story.
“That’s where it get’s really exciting,” he said.
“I think content is going to drastically change,” said PBS’s Rubenstein. “What is defined as content is going to drastically change.”
LG Electronics literally rolled out what SVP of marketing David Vanderwaal called the “ultimate future TV”; it’s a TV that rolls out of the sound bar box below.
To oohs and aahs from the crowd, the company unveiled its LG Signature OLED TV R, which “magically rolls up,” senior director of product marketing Tim Alessi added during a Jan. 7 press conference at the CES show in Las Vegas.
The TV “brings freedom of design to a space,” Vanderwaal noted.
The TV can roll up only partway in the box, which includes a Dolby Atmos soundbar, to become a control console to check the weather and perform other functions.
In what is called the “zero view,” the TV is hidden completely and can be used to play music.
The company also announced LG’s first 8K OLED TV, device compatibility with Amazon’s Alexa (in addition to Google’s Assistant announced last year) and the addition of Apple AirPlay to the 2019 TVs.
In partnership with Qualcomm, LG phones will include the Snapdragon 5G mobile platform.
“5G will be a reality in 2019,” said Jim Tran, SVP and GM of handset products for Qualcomm Technologies, adding “you will be able to download a 4K movie in seconds.”
The federal government shutdown is expected to affect some programming at CES, according to the Consumer Technology Association (CTA).
The show is scheduled to take place Jan. 8-11 in Las Vegas.
“Because of the government shutdown, some of our scheduled government speakers at CES 2019 have alerted us that they must cancel their travel to the show,” said Gary Shapiro, president and CEO of the CTA. “As a result, some of our scheduled CES 2019 programming and speakers will change. We urge attendees who planned to hear U.S. federal government speakers to check the sessions on the website to ensure those individuals are still speaking. Our Speakers Directory can be found here. This page will be updated regularly.”
LG Electronics announced a new 2019 sound bar lineup to be showcased at CES 2019.
The bar lineup is equipped with artificial intelligence and features two CES Innovation Award recipients (models SL9YG and SL10YG), according to an LG press release. LG’s premium SL9 took home the Best of Innovation title, the company announced.
LG models SL10YG, SL9YG and SL8YG were created in collaboration with Meridian Audio.
“The collaboration goes far beyond basic fine-tuning or the adoption of feature-sets, with both companies joining forces to engineer sound delivery for a truly unrivalled listening experience,” according to the release. “Drawing on 25 years of experience as the Master of Digital Signal Processing, Meridian’s Bass & Space technology improves the soundstage and envelops listeners in rich, uncompromising sound and strong bass. Together with its Image Elevation technology, designed to lift the soundstage in a more lifelike way to boost listeners’ sense of immersion, Meridian creates a true cinematic experience, delivering powerful surround sound like no other.”
Able to up-mix two-channel audio to multiple, distinct channels without generating any distortion, the Meridian Upmix technology increases sound immersion by improving the sound field while upgrading the clarity of vocals and lead instruments, according to LG.
LG’s sound bar models SL10, SL9 and SL8 support both Dolby Atmos and DTS:X. Users can add the Wireless Rear Speaker Kit (sold separately) to achieve a more cinema-like experience, according to LG.
The new sound bars also offer AI smart connectivity and voice recognition with the built-in Google Assistant. Users can control their LG sound bar and get information with a command such as, “Hey Google, increase the volume,” or, “Hey Google, what artist is playing?” Compatibility with Google Assistant-enabled smart products make it possible to control connected devices throughout the home via voice command. Users can say, “Hey Google, ask LG to turn on the air purifier,” to the sound bar to make adjustments.
The sound bars “have a sleek, understated design that perfectly matches the chic style of LG’s exceptional OLED TVs,” according to LG. At 57mm (2.25 in) deep, the LG SL9 can also be installed flush to the wall. An integrated gyroscope sensor gauges the position of the product (fixed to a wall or on a flat surface), adjusting sound directionality to guarantee the optimal listening experience, according to LG.
“LG’s 2019 sound bars deliver amazing performance tuned in close partnership with Meridian Audio with the convenience of smart AI connectivity,” said Kim Dae-chul, head of LG Home Entertainment Company’s audio and video business. “The high-quality sound and versatility of our newest lineup takes home entertainment to a whole new level and satisfies a growing demand for premium sound bar solutions that provide impressive listening experiences, greater convenience and stylish, modern aesthetics.”
Donovan will join MediaLink Chairman and CEO Michael Kassan to discuss opportunities for 5G, the next generation technology for mobile.
Owned and produced by CTA, CES 2019 takes place Jan. 8-11 in Las Vegas. The keynote will begin at 2 p.m. Jan. 9 at the Park Theater, MGM Park.
Presented by MediaLink, the keynote will explore how 5G will open up opportunities for robotic manufacturing, AR/VR and mixed reality, sporting experiences and public safety, among other industries. After Donovan’s talk, a panel of industry executives will discuss how global companies are developing marketing strategies to best engage consumers in this mobile, data-driven world. Confirmed keynote panelists include National Geographic CMO Jill Cress, Deloitte Digital CMO Alicia Hatch, Magic Leap CPO Omar Khan, Adobe CMO Ann Lewnes, The Stagwell Group president and managing partner Mark Penn, and Ascential Events president and Cannes Lions chairman Phil Thomas.
“AT&T is a leader in the next-generation of connected mobility that will impact every aspect of our lives, and 5G is the platform that will enable that transformation,” said Gary Shapiro, president and CEO, CTA, in a statement. “We are excited to have John Donovan and Michael Kassan lead this powerful CES keynote that will delve into the new world of 5G innovation and the next wave of connectivity.”
Donovan is responsible for the bulk of AT&T’s global telecommunications and U.S. video services businesses, including its Business, Mobility and Entertainment, and Technology & Operations groups, according to a CTA press release. Previously, Donovan served as chief strategy officer and group president, AT&T Technology and Operations, where he led strategic planning for the company overall.
Kassan founded MediaLink in 2003, a strategic advisory firm serving companies at the intersection of media, marketing, advertising, technology, entertainment and finance.
The 2018 CES in Las Vegas marked a continuation of the trade show’s rather rapid shift from consumer to concept.
Once again, there was significantly less emphasis on traditional consumer electronics and more of a focus on technological innovation, from driverless cars to drones, from connected homes to voice-activated anything.
The “wow” factor dominated the show floor, even as Mother Nature flexed her muscle, with the city flooded by a rainstorm on opening day and the show virtually shut down for nearly two hours on day 2 by a blackout show organizers attributed to the rain.
In the old days, visitors to CES – which this year saw more than 3,900 exhibitors showcase their technologies on a record 2.75 million net square feet of exhibit space across Las Vegas – could expect to see many of the products on display available for purchase later in the year.
But in recent years, CES has become something of a proving ground for tech firms engaged in a game of one-upmanship – resulting in a parade of technological marvels that, like concept cars, may never come to market.
Indeed, the show floor at CES 2018 was something of a theme park, with people lined up outside several of the bigger booths for scheduled shows. At the LG booth, visitors were led through a winding canyon of curved TV screens showing majestic waterfalls and other natural wonders. At the Panasonic booth, visitors were treated to an elaborate stage show highlighted by a woman dressed as a robot. And at Samsung, the star attraction was a 146-inch TV, dubbed The Wall, that through modular MicroLED technology can be adjusted to better fit your room by removing or adding pieces.
This focus on futuristic technologies rather than new and improved CE gadgets prompted show producer the Consumer Electronics Association to officially change its name to the Consumer Technology Association in November 2015.
At the time, CTA president Gary Shapiro said in a press release, “Several years ago, our executive board directed us to focus on promoting innovation….The name Consumer Technology Association addresses that.”
For show attendees from the home entertainment sector, prospects of an HDR (high dynamic range) format competition came out into the open. On the eve of the show, Twentieth Century Fox, Samsung and Panasonic announced a push for HDR10+, a non-royalty HDR technology also supported by Warner Bros. Panasonic and Sony displayed 4K UHD Blu-ray Disc players with Dolby Vision’s HDR technology, which is not royalty tree. And Philips/Technicolor (aligned with LG) touted Advanced HDR by Technicolor, which representatives said promises a cheaper HDR solution that is especially convenient for broadcasters because they don’t have to employ multiple teams to shoot the same live event. (Shooting in HD as well as 4K with HDR requires two sets of cameras/teams with HDR10+ or Dolby Vision, the Technicolor reps said.)
“CES was just a preview of the tremendous technological innovations to come in augmented and mixed reality as evidenced by the proliferation of devices and experiences being touted at the show,” said Danny Kaye, EVP of 20th Century Fox, and managing director of the Fox Innovation Lab. “Couple that with the onset of 5G and the broad range of support shown for HDR10+, and we’re on the brink of a fundamental shift in the way in which consumers view our content across all of their devices.”
At an event highlighting the Fox Innovation Lab’s VR project Isle of Dogs and HDR10+ support, Karen Gilford, GM of digital locker Movies Anywhere offered an update on its progress since the October launch. At 81 days after launch, consumers had placed nearly 80 million movies in lockers and had streamed more than 3 million hours of content, she said. The locker launched with more than 7,500 movies from five studios — Walt Disney (including Pixar, Marvel Studios and Lucasfilm), Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures and Warner Bros. Entertainment — and with retail support from Google Play, Amazon Video, iTunes and Walmart’s Vudu.
“Movies Anywhere gives fans more control over their libraries with innovative product features that deliver a great experience,” Gilford said. “As the app continues to gain traction, consumers can expect to see the integration of new partners and a continued evolution of product features that serve them in unprecedented ways.”
New release and seasonal titles have been the top performers across redemptions and purchases, she said.
Added Keith Feldman, president, worldwide home entertainment, Twentieth Century Fox, “Movies Anywhere advances the experience of our most avid consumers and serves these highly engaged movie fans with relevant and unique content when their interest is at its peak, strengthening the entire entertainment ecosystem.”
In other show news:
- Chinese TV manufacturer TCL announced plans to join Roku’s “Whole Home Entertainment Licensing Program,” a new platform enabling OEM brands to incorporate voice-activated Roku Connect software as a home entertainment network. TCL manufactures Roku-branded TVs. “Consumers will love the benefits of … having more affordable options –using their voice, having a simplified set up and Wi-Fi connectivity, and holding just one remote control,” said Roku founder/CEO Anthony Wood.
- LG Electronics showcased what it said is the world’s first 88-inch 8K OLED display featuring 33 million pixels — four times the clarity of 4K Ultra HD. “OLED is clearly a next- generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets,” CTO In-Byung Kang said in a statement.
- Digital platform security firm Irdeto announced the launch of its next-generation piracy control solution. The new online piracy detection and enforcement solution provides data-driven web video discovery tools with expert analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer stream discovery such as SopCast and Ace Stream, according to Irdeto. These new features enable content owners and distributors to quickly and accurately identify and then shut down pirated content across streaming video on demand, direct download and hybrid pirate websites.
- Media services company Pixelogic announced its London facility is the first in Europe to offer Dolby Vision UHD Blu-ray authoring with its proprietary Dolby Vision authoring tools. Since launching the service last year, Pixelogic has delivered more than 20 UHD Blu-ray Disc titles in Dolby Vision authored in its Los Angeles office, including BBC Worldwide’s first Dolby Vision UHD Blu-ray title, Earth: One Amazing Day. Other titles include Despicable Me and Despicable Me 2 for Universal Pictures Home Entertainment, Lionsgate’s Saban’s Power Rangers, and Sony Pictures Home Entertainment’s Resident Evil: Vendetta.
- Samsung announced what it billed as “the world’s first QLED TV featuring 8K AI upscaling technology.” This technology upscales standard definition content to 8K by employing a proprietary algorithm to adjust screen resolution based on the image quality characteristics of each scene. The technology “uses a proprietary algorithm to improve the TV’s picture performance regardless of native image,” said David Das, SVP, consumer electronics marketing, Samsung Electronics America. This includes detail enhancement — upgrading standard definition content, noise reduction, edge restoration function — which more clearly outlines on-screen objects, according to Samsung. “The TV intelligently upscales the resolution to an 8K viewing experience,” Das said.
Stephanie Prange and Erik Gruenwedel contributed to this report.
Two studios are now backing the proprietary High Dynamic Range platform called HDR10+ that Samsung began pushing last year.
Twentieth Century Fox, Panasonic and Samsung Jan. 5 announced updates for the HDR10+ platform. At the same time, Warner Bros. announced it had joined the coalition, as well.
In the move toward advanced 4K ultra high-definition televisions, including higher resolution, frame rates and enhanced contrast, and color, adoption of High Dynamic Range has been limited to paying Dolby Vision or using HDR10 – an open-source format any CE manufacturer can use without paying a licensing fee.
The companies envision the updated metadata platform being made available to content companies, UHD TVs, Blu-ray Disc players/recorders and set-top box manufacturers, among others, in the new year.
Fox and Samsung begun discussing HDR10+ dynamic metadata in late 2016. It was in February and March that Fox, Samsung and Panasonic came together to build the licensing program for HDR10+. Samsung and Amazon Prime officially joined the group in April 2017. Warner is the second studio to join. Media reports suggest Netflix is considering implementing the format as well.
“Our aim is to deliver an immersive experience no matter what you’re watching,” David Das, SVP, Consumer Electronics Marketing, Samsung Electronics America, said at a Jan. 7 Samsung press event in Las Vegas, on the eve of CES 2018. “That’s why we’re also expanding our HDR10+ platform with industry-leading partners to deliver HDR content into the home.”
“In addition to Amazon, we are partnering with some of the biggest names in entertainment, including 20th Century Fox and Warner Bros., to expand the HDR10+ ecosystem and empower others to leverage an open, royalty-free platform.”
Danny Kaye, EVP of 20th Fox and managing director of the Fox Innovation Lab, said in a statement, “It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film. Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”
Warner Bros. Home Entertainment says it will support HDR10+ to enable a dynamic metadata solution for Warner Bros. content to Samsung, Panasonic and other HDR10+ capable 4K HDR TVs.
“Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers,” said Jim Wuthrich, president of the Americas and Global Strategy, Warner Bros. Home Entertainment. “With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over 75 4K HDR titles to the home across a broad range of HDR10+ capable TVs.”
In an interview with Media Play News at the Samsung press event on Jan. 7, Bill Mandel, VP, Industry Relations at Samsung Research America, said the advantages of HDR10+ are that it is royalty free, a little newer technology, and offers “more precise dynamic meta data control.”
Companies attending CES 2018 in Las Vegas Jan. 9-12 can view the new logo, learn about the license program, including final specifications, adopter agreements and/or sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org.
More than 4,000 companies have arrived in Las Vegas for CES 2018, the world’s largest tech show, with many hoping to improve the home entertainment experience.
In addition to omnipresent television makers touting larger skinnier 4K UHD displays, CES promises myriad smart home enhancements – many featuring voice-activation.
With research firm Gartner predicting that, by 2019, at least 25% of households in developed economies would rely on digital assistants, competition to help people more easily consume anything from pizza to a movie from the comfort of the sofa has become fierce.
“Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience,” said Elizabeth Parks, SVP at Parks Associates.
Google, for example, is coming to CES hoping to up its 25% market share of the smart speaker market, according to Strategy Analytics. Amazon Echo currently commands a 67% market share.
Both companies (and Apple) sell digital movies and TV shows, including 2014 sci-fi hit Ex Machina. Seems natural to order the Oscar-winner by voice-command.
“You should have the same assistant helping you across all the contexts of your life,” Scott Huffman, VP for Google Assistant, told The Washington Post, whose founder/CEO Jeff Bezos owns Amazon.
But what good is virtual assistance if you can’t live forever, looking like George Clooney?
Netflix has a solution, showcasing the pending original series “Altered Carbon,” which launches globally Feb. 2. The streaming giant “partnered” with PsychaSec, the fictional company whose tech underscores the cyberpunk sci-fi series about technological advances that allow one to extend life indefinitely – without arguably selling your soul to the Devil, a.k.a., “The Picture of Dorian Gray.”
Twentieth Century Fox, Panasonic and Samsung will present updates for HDR10+, the open-source High Dynamic Range platform Samsung began pushing last year to avoid paying HDR royalties to Dolby Vision.
Amazon Prime Video has already incorporated the enhanced 4K UHD format for original content “Tom Clancy’s Jack Ryan,” comedy “Jean-Claude Van Johnson,” and “The Tick,” among others.
Chinese TV manufacturer TCL Jan. 8 will announce plans to join Roku’s “Whole Home Entertainment Licensing Program,” a new platform enabling OEM brands to incorporate voice-activated Roku Connect software as a home entertainment network. TCL manufactures Roku-branded TVs.
“Consumers will love the benefits of … having more affordable options – using their voice, having a simplified set up and Wi-Fi connectivity, and holding just one remote control,” said Roku founder/CEO Anthony Wood.
Seeking to make sense of it all, Hulu CEO Randy Freer joins Turner CEO John Martin Jan. 10 on a keynote panel titled “Reimagining Television.” Freer and Martin are slated to discuss how technology companies are moving into content creation, while content companies are expanding digital distribution. The panel takes place at Monte Carlo’s Park Theater.
Finally, leave it to French furniture maker Miliboo to feature a smart sofa allowing users to wirelessly charge cell phones and related portable devices while watching TV.
Even smarter: The sofa tracks how long you’ve been a couch potato, while monitoring the effects on your body’s posture.