Warner Bros. Unveils New Logo Ahead of Centennial Celebration

Warner Bros. Pictures has unveiled its centennial logo to officially begin an extended rollout of activities leading up to and beyond the studio’s 100th Anniversary on April 4, 2023. The logo incorporates one of Southern California’s most recognizable landmarks, the Warner studio water tower.

“Throughout Warner Bros.’ history, its films and TV shows have been recognized as the gold standard of storytelling, and it was important to us to highlight the fact that telling stories that move the world is at the heart of everything we do,” Ann Sarnoff, Chair/CEO of WarnerMedia Studios and Networks Group, said in a statement.

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Starting at the end of this year, and throughout 2023, the centennial celebration will include a fully realized, fan-focused campaign involving every division of the studio — film, series, consumer products, video games, themed entertainment, studio tours and live events — as well as its studios and networks sister companies, including HBO Max, the TNets (TNT, TBS and truTV), WarnerMedia Kids, Young Adults & Classics (including WB Animation, Adult Swim, Cartoon Network and TCM) and others.

Additional details regarding the centennial activities will be available in the coming months.

Warner Bros. was founded by Albert, Sam, Harry and Jack Warner and incorporated on April 4, 1923. Today, the studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry, from feature film, television and direct-to-consumer production to animation, comic books, video games, consumer products, themed entertainment, studio tours and brand licensing. The studio’s vast library, one of the most prestigious and valuable in the world, consists of more than 145,000 hours of programming, including 12,500 feature films and 2,400 television programs comprised of more than 150,000 individual episodes. Warner Bros. is also home to one of the most diverse portfolios of adored franchises in the world, including Looney Tunes, Harry Potter, DC, “Friends,” Hanna-Barbera and many more.