World Wrestling Entertainment (WWE) is doubling down on original content. The company has named longtime TV executive Susan Levison head of WWE Studios, reporting to WWE co-president Michelle Wilson.
Levison comes from CBS Television Studios, where she was SVP, alternative programming, responsible for all unscripted development and production across cable, streaming and digital platforms. While at CBS, she produced unscripted projects and series in a variety of genres.
WWE Studios develops and produces scripted and non-scripted series, documentaries, animated programming and feature films, including just released Fighting with My Family, starring Dwayne Johnson.
The studio’s TV shows include “Total Divas” and “Total Bellas” on E!, “Miz & Mrs.” on USA Network, as well as documentaries in partnership with HBO and ESPN. Movie franchises include The Call and The Marine.
“WWE Studios is making a big push in global content across genres and platforms to reach new audiences, super-serve our passionate fans and further establish the WWE brand,” Wilson said in a statement.
Prior to CBS, Levison served as EVP, original programming & production at VH1, overseeing more than 350 hours of original programming and development annually. During that time, Levison ramped up their scripted efforts, developing the critically-acclaimed drama, “Hindsight.” She also launched “Love & Hip Hop: Hollywood,” which ranked as cable’s highest-rated new unscripted series of 2014, and the Nicole Richie soft-scripted series, “Candidly Nicole.”
Previously, Levison helped to launch FishBowl Worldwide Media, a startup production company, where she developed, sold and produced scripted and unscripted series for Bravo, Discovery, TruTV, Animal Planet, Fuse and VH1.