CBS Sports HQ, the free ad-supported streaming sports news network, set new records for daily, weekend and week-long viewership from Super Bowl LIII in Atlanta.
While TV ratings for the game — which saw the New England Patriots win their sixth Lombardi Trophy — were the lowest in 10 years, online viewership set records, with about 7.5 million unique devices streaming the game – up 20% from Super Bowl LII.
Streamers watched more than 560 million total minutes of live game coverage, which was up 19% from last year, according to BizJournals.com. About 2.6 million viewers streamed the game per minute, which was up 31% from last year.
Just ahead of its one-year anniversary, CBS Sports HQ set single-day records for unique viewers, with more than one million viewers on Feb. 3, and streaming minutes, with nearly 14 million minutes streamed. The service also set new weekend viewership records for audience and streaming minutes, and a week-long record for streaming minutes.
“Big events drive big audience, and this weekend was no exception with our most viewers and most consumption yet,” Jeffrey Gerttula, EVP & GM, CBS Sports Digital, said in a statement. “We know the audience will continue to grow as we focus on delivering the coverage sports fans want, on any device, with no barriers to watch.”
Along with several live daily shows, CBS Sports HQ delivered additional on-site reports leading up to the Super Bowl, and on game day streamed 10 hours of original pre-game coverage, plus post-game analysis and highlights.