HBO Max may be the future, but distribution across existing and competing platforms overseas is just as important.
WarnerMedia has extended a distribution agreement with Comcast-owned satellite TV operator Sky in Europe.
First established in 2010, the new agreement includes distribution through HBO of Warner Bros. movies, Cartoon Network and Boomerang episodic programming.
Content has included “Watchmen,” “Succession” and “Big Little Lies,” in addition to Sky originals such as “Patrick Melrose,” “Babylon Berlin” and “Gomorrah.”
“Our partnership with HBO, and now Warner Media, has never been stronger as Sky continues to thrive as Europe’s leading direct-to-consumer media and entertainment business,” Gary Davey, CEO of Sky Studios, said in a statement. “Customers love our Sky original productions and together, Sky Studios and HBO Max will bring them more unique stories that you can’t find anywhere else.”
Sky and WarnerMedia also extended co-production deals with Sky Studios and HBO Max working together on original content.
Co-production Chernobyl garnered 10 Primetime Emmys, and latest co-production “Catherine the Great,” with Helen Mirren, received critical acclaim following its U.K. broadcast debut this month.
“We are thrilled to find new ways to deepen our longstanding relationship with Sky, and bring a fresh dimension to the great content we continue to bring to consumers,” said Jeffrey Schlesinger, president, Warner Bros. Worldwide Television Distribution, in a statement.