Study: ‘Squid Game 2’ Most-Coveted New Series in 2023

Netflix caught lightning in a bottle on Sept. 17, 2021, with the release of original Korean series “Squid Game” — about a dystopian game show in which desperate fiscally strapped contestants engage in life-and-death challenges for a chance to win the $38 million top prize.

The series became a global sensation, generating more than 1.65 billion hours streamed in the first 28 days to become Netflix’s all-time most-popular content. The show became the first non-English series to be nominated (14) and win (6) Primetime Emmy Awards, including Outstanding Lead Actor in a Drama Series, Outstanding Directing for a Drama Series, and Outstanding Guest Actress in a Drama Series.

“Squid Game” also cast a long shadow on Korean content, with multiple shows generating outsized popularity, including Netflix’s “All of Us are Dead,” “Sweet Home” and “Hellbound,” among others.

With a new original second season of “Squid Game” set to be released this year, social media speculation on the show is already in overdrive — despite the fact Netflix has released few details about the debut’s release date.

New Google-driven data from CasinoAlpha finds that the sequel season is dominating social media chatter with more than 1 million monthly searches, followed by “All of Us Are Dead” with 188,000 searches.

“It looks like time does not pass fast enough for ‘Squid Game’ fans who have been impatiently waiting for the second season basically since the first one dropped,” the Irish-based company said in a statement.

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Top 10 Most Anticipated Korean Dramas of 2023

Rank Title Network Monthly searches
1 Squid Game 2 Netflix 1,002,400
2 All of Us Are Dead 2 Netflix 188,200
3 Sweet Home 2 Netflix 61,620
4 Hellbound 2 Netflix 33,400
5 Arthdal Chronicles 2 tvN and Netflix 30,800
6 Dr. Romantic 3 SBS 20,320
7 See You in My 19th Life tvN 19,000
8 The Uncanny Counter 2 tvN and Netflix 10,600
9 Taxi Driver 2 SBS 9,730
10 Tale of the Nine Tailed 1938 tvN 9,000