Max Completes Streaming Service Launch in Latin America and the Caribbean

Warner Bros. Discovery’s Max subscription streaming VOD platform is now available in Latin America and the Caribbean as part of a multipart rollout of the streaming service outside the the United States.

The service is available in Latin America countries including Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Suriname, Uruguay and Venezuela.

Caribbean countries with the service include Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, British Virgin Islands, Cayman Islands, Curacao, Dominica, Dominican Republic, Grenada, Haiti, Jamaica, Montserrat, Saint Kitts and Nevis, Saint Lucia, St. Vincent and the Grenadines, Trinidad & Tobago, Turks and Caicos.

“The launch of Max in Latin America opens new paths of growth for Warner Bros. Discovery’s multiplatform offering, giving audiences in the region a variety of options to watch their favorite content,” Fernando Medin, president of managing director of Warner Bros. Discovery Latin America and U.S. Hispanic, said in a statement..

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Titles available on the service include all of HBO’s original series, such as “Game of Thrones,” “House of the Dragon,” “The Last of Us,” “Euphoria,” and “Succession”; Warner Bros. Pictures’ theatrical blockbusters such as Barbie and Aquaman and the Lost Kingdom;  TV  series “Friends” and “The Big Bang Theory”; and kids titles such as “Peppa Pig,” “The Amazing World of Gumball” and “Craig of the Creek.”

“Max brings together the strengths of our brands with an enhanced streaming experience,” Juan Solá, streaming lead at Warner Bros Discovery Latin America, said in a statement. “With improved features, the platform is flexible and easy to navigate, with stable video playback and includes personalization capabilities that allow each user to create their own journey within the Max experience.”

HBO Max Rolls Out in 39 Territories in Latin America and the Caribbean

HBO Max June 29 rolled out in 39 territories in Latin America and the Caribbean, marking the streaming platform’s first launch outside of the United States, and kicking off its global expansion. Max has made a commitment to produce 100 local originals in Latin American over the next two years, in addition to offering subscribers access to its catalog of brands and programming. Later this year, soccer fans in Brazil and Mexico will be able to stream matches of the UEFA Champions League.

With this launch, subscribers of the HBO Max ad-free plan in the U.S. will be able to access the platform while traveling throughout any of these 39 newly supported territories, and Latin American subscribers will also be able to access the platform while traveling in the U.S. The platform’s international rollout will extend to Europe later this year.

“With today’s launch, we are introducing our global platform and providing a brand new user experience to millions of fans across Latin America and the Caribbean,” Johannes Larcher, head of HBO Max International, said in a statement.

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To celebrate the launch, Max is offering new subs through July 31 a 50% discount on the $14.99 regular monthly plan for as long as they maintain their subscription without interruption.

“This past year with its unprecedented health and economic crises has been challenging for our fans from Tijuana to Tierra del Fuego,” said Luis Durán, GM of HBO Max for Latin America.

Max is available for subscription at HBOMax.com, via participating digital stores and through various distribution partners in the region. It’s accessible from supported smartphones, tablets, smart TVs, and compatible streaming devices.

  • The standard plan offers families access to three simultaneous users, five personalized profiles, content downloads (up to 30 titles), video in high-definition and some titles in HD and 4K, on all compatible devices.
  • The mobile plan offers access to the same content catalog, but is designed for an individual experience with content downloads (up to 5 titles) enjoyable in standard-definition on compatible smartphones and tablets.

Max is also available from any of the following internet browsers: Firefox, Chrome, Safari (for Mac users) and Edge (for Windows users). The platform is accessible at launch across a range of supported devices, including: Android TV, Android phones and tablets (OS 5+ or later), Chromecast and Chromecast built-in devices; iPhone, iPad, Apple TV 4K and Apple TV HD; LG Smart TVs (web OS 3.5 or later); Roku devices and Roku TV models (OS 10+); Samsung Smart TVs (2016 models and later); and Xbox One and Xbox Series X|S.

HBO Max Launching in Latin America and Caribbean June 29

SVOD service HBO Max will be available in 39 territories in Latin America and the Caribbean starting June 29 with catalog and Max Originals plus live sports in Brazil and Mexico later this year.

“Our launch in Latin America and the Caribbean is the first step in our global rollout of HBO Max,” Johannes Larcher, head of HBO Max International, said in a statement. “We are thrilled that fans across the region will soon be able to enjoy HBO Max and its amazing collection of content. WarnerMedia is one of the most popular and trusted sources of entertainment across Latin America, and we are very excited that our global journey starts here.”

The platform will offer Warner Bros. movies at no additional cost 35 days after being released in theaters in Latin America, with titles such as Lin-Manuel Miranda’s musical In the Heights, Space Jam: A New Legacy starring LeBron James, The Suicide Squad directed by James Gunn and starring Margot Robbie and John Cena, and Dune starring Timothée Chalamet and Zendaya and directed by Denis Villeneuve, among many other films. Recent premieres such as Tom & Jerry, Mortal Kombat, Judas and the Black Messiah and Godzilla vs. Kong will be available on HBO Max in 2021.

HBO Max will have exclusively new local original titles produced in the region with stories such as “Pop Divas,” a competition for the pop genre crown hosted by Pabllo Vittar and Luísa Sonza; the documentary series “PCC Secret Power”; the astrology show “Astral Journey” hosted by Giovanna Ewbank; a competition with the best stylists in “The Cut, Last Bravas”; a Mexican series about women’s soccer with screenwriters such as José Javier Reguilón, Luis Gamboa, Paula Rendón and Helen Santiago; “Love Spells,” a comedy starring Gabriela de la Garza; and the action comedy “Bunker,” among other titles.

Later this year, soccer fans in Brazil and Mexico can see matches of the UEFA Champions League.

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HBO Max will offer two subscription plans, starting from $3 (U.S.) per month; prices per plan and country can be found on HBOMax.com. The standard plan offers access to three simultaneous users, five personalized profiles, content downloads and video in high definition with some titles in 4K, across all supported devices. The mobile plan offers access to the same content catalog with a single, standard-definition stream on supported smartphones and tablets. Subscriptions for recurring periods of three or 12 months will also be also available with a discount of up to 30%.
HBO Max will also offer a seven-day free trial period and an option where users will be able to sample some of the best series and documentaries at no cost.

The platform will also be available through partners such as AT&T Mexico and regional partners such as DirecTV Latin America, Sky Brasil, DirecTV Go and Grupo América Móvil, which will offer HBO Max to their subscribers.

Those users who have an existing HBO linear subscription through participating distribution partners such as Claro Video (Mexico), Claro (Brazil), Claro (Latam), Oi (Brazil), Tim (Brazil), TotalPlay (Mexico), Vivo (Brazil), VTR (Chile), will have access to HBO Max at no additional cost. Additional distribution partners that will offer HBO Max will continue to be announced in the upcoming weeks.

Existing HBO Go users will receive instructions before the launch on how to access HBO Max.  As of HBO Max launch, the current HBO Go service in Latin America and the Caribbean will be discontinued.

“HBO Max is a platform built in Latin America for latinoamericanos,” Luis Durán, GM for HBO Max in the region, said in a statement. “In this context, our catalog delivers on the intensity and the passion of our region, our plans deliver on the experience users expect, and our prices deliver on our promise to entertain every member of the family. Our goal is to transform the streaming experience in Latin America, one word, one shot, one pixel at a time. And we are just getting started.”