The second annual Redbox Bowl will take place Dec. 30 featuring the California Golden Bears vs. the Illinois Fighting Illini at Levi’s Stadium in Santa Clara, Calif.
Redbox took over the former Foster Farms Bowl as title sponsor in 2018 featuring schools from the Pac-12 and Big Ten.
The annual college football bowl game was first played in 2002 as the San Francisco Bowl featuring the Air Force Falcons against Virginia Tech from the Big East Conference.
Attendees last year (30,212) received a free one-night movie rental. The game was broadcast on Fox Sports paying out $3.6 million to Michigan State and Oregon. A similar payout is slated this year.
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“Redbox’s mission is to deliver quality home entertainment to everyone,” CEO Galen Smith said last year. “And it’s through shared experiences like football games and movie nights that we come together with friends and family for meaningful occasions.”
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Ash Eldifrawi, chief marketing and customer experience officer at Redbox, said most football fans live about 5-minutes from a Redbox kiosk and Redbox On Demand is available instantly, everywhere in the U.S.
“A post-game movie night is always within reach for football fans everywhere,” he said.