BritBox International, the subscription streaming video service from BBC Studios and ITV, will soon be available in Sweden, Finland, Denmark and Norway through a distribution partnership with Scandinavian SVOD serivce C More. This pact marks the first for BritBox in the Nordics, and means the service will be available in a total of eight countries.
In early 2022, C More subscribers will have access to all BritBox English-language programming with both local and English-language subtitles available in each country. Launch date and pricing will be announced at a later date.
Non-C More subs will have the opportunity to subscribe directly to BritBox in these countries. Launched in 2017, Britbox reportedly has 2.6 million subs worldwide, including 1.5 million in the United States.
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C More reportedly had more than 18% penetration in Swedish households in 2020.
“BritBox International has built a fast-growing subscriber base who are passionate and loyal British television viewers,” Reemah Sakaan, CEO of BritBox International, said in a statement.
“British drama has been loved and appreciated in the Nordics for generations, and it is therefore a huge privilege to give our viewers this unique access to the great collection on BritBox,” said Anna Chrona, Head of Commercial, C More. “Through the partnership with BritBox we secure a substantial volume of content, including classic crime favorites and exclusive premieres of new BritBox originals for our customers to explore.”
BritBox will be distributed directly by C More in Sweden, Denmark and Finland, and via TV 2 in Norway.