Leichtman: Nearly 90% of U.S. Homes Have Internet Service

New data from Leichtman Research finds that 87% of U.S. homes now have internet service, compared with 83% in 2016 and 69% in 2006. High-speed broadband accounts for 98% of households with an internet service at home, up from 81% in 2016 and 42% in 2006.

Overall, 60% of broadband subscribers say they are very satisfied with their ISP, while 7% are not satisfied (rated 1-3). Similarly, 68% of broadband subs agree say their ISP meets the needs of their household, while 4% disagree.

The findings are based on a survey of 2,000 U.S. households from a new LRG study, Broadband Internet in the U.S. 2021.  This is LRG’s 19th annual study on this topic.

Other related findings include that 63% of broadband subs rate the speed of their internet connection 8-10 (with 10 being excellent), while 7% rate it 1-3 (with 1 being poor). About 45% of broadband subs do not know the download speed of their service, compared with 59% in 2016.

More than 69% of survey respondents reporting internet speeds of 100+ Mbps are very satisfied with their service, compared with 53% with speeds <50 Mbps, and 58% that don’t know their speed.

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About 60% of adults with an ISP at home watch video online daily — compared with 50% in 2019, 41% in 2016 and 5% in 2006. Another 87% of households use at least one laptop or desktop computer — 95% of this group get an ISP at home. Separately, 68% of those who do not use a laptop or desktop computer are not online at home — accounting for 67% of all that do not have an ISP at home.

“The percentage of households getting an internet service at home is now higher than in any previous year,” Bruce Leichtman, principal analyst for Leichtman Research Group, said in a statement. “Broadband subscribers generally remain satisfied with their service, with 60% reporting that they are very satisfied, compared to 57% in 2016.”

Comcast Ups Q3 Cable Sub Loss to 382,000

Comcast Cable Oct. 28 reported it lost 382,000 legacy pay-TV subscribers in the third quarter (ended Sept. 30). That is up more than 50% from a sub loss of 253,000 during the previous-year period. Comcast ended the period with 17.8 million video subs, down from 19.2 million a year ago.

The declines reflect ongoing secular declines in pay-TV as consumers migrate to over-the-top video platforms such as Netflix, Hulu and Amazon Prime Video.

The nation’s largest cable operator has lost more than 1.1 million pay-TV subs in 2021 since Jan. 1, excluding the loss of 147,000 retail subscribers. That’s up from 1 million in the previous-year period.

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On the positive side, Comcast is one of the biggest ISPs in the world — the lifeline for streaming video delivered into the home. The company added 281,000 high-speed internet subscribers, to end the period with 29.3 million subs. That’s up more than 5% from 27.8 million broadband subs last year. Comcast has another 2.3 million business broadband subscribers.

Verizon Adds Q3 Broadband Subs, Loses Video

Verizon Oct. 20 revealed it lost 68,000 video subscribers in the third quarter (ended Sept. 30), to finish the period with 3.6 million Fios TV subs. That compared with a loss of 61,000 video subs in the previous-year period. Over the past nine months, Verizon has lost 212,000 pay-TV subs, down from 226,000 subs during the previous-year period. Year-over-year, Fios TV lost 284,000 subs.

Offsetting the pay-TV losses was broadband, the high-speed Internet required to deliver streaming video the “last mile” into consumer homes.

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Verizon, along with Comcast, AT&T and others, is one of the largest ISPs in the country. The telecom said it added 98,000 broadband subs in the quarter, down from 139,000 additions in the previous-year period. The company ended the period with almost 6.5 million broadband subs, up from 6.1 million last year. Over the past nine months, Verizon has added 288,000 high-speed Internet subs, compared with a gain of 208,000 subs during the previous-year period.

“We are seeing strong demand for connectivity across our consumer and business segments as our … network quality and unique partnerships are resonating with both new and existing customers,” chief financial officer Matt Ellis said in a statement.

Comcast Cable Q2 Sub Loss Cools, Broadband Gain Skyrockets

As expected, Comcast Cable, the nation’s largest pay-TV operator, saw continued consumer migration away from linear television to over-the-top video distribution. The cabler said it lost 399,000 residential and business video subscribers in the second quarter, ended June 30, to finish the period with more than 18.9 million subs. That compared with a sub loss of 477,000 during the previous-year period, ending at 20.3 million total subs.

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Year-to-date sub losses top 889,000, which is par with 887,000 sub loss in the previous-year period.

On the flip side, Comcast added 354,000 high-speed Internet subs, ending the quarter with 31.3 million subs. That compared with a gain of 323,000 subs and 29.4 million broadband subs in the previous-year period. Year-to-date, Comcast has added 814,000 broadband subs compared with 800,000 additions last year.

Cable revenue increased 14.5% to $7.1 billion in the quarter of 2021, reflecting higher revenue, partially offset by an 8.2% increase in operating expenses largely due to the return of live sports events.

“At cable, our performance was exceptional, highlighted by 11% revenue and 15% [adjusted pre-tax earnings] growth, the best broadband and total customer relationship net additions on record for a second quarter,” Comcast CEO Brian Roberts said in a statement.

Comcast Adds Hulu + Live TV to Xfinity Flex

Comcast July 22 announced that its broadband-only Xfinity Flex subscribers now have access to Disney’s Hulu + Live TV, the largest online TV platform with more than 4 million subs.

Existing Hulu + Live TV subs can access their programming from within Flex’s existing Hulu app by saying “Hulu” into their Xfinity Voice Remote. After signing in with their credentials, they’ll have access to their full subscription — including dozens of live channels (and associated on demand programming) spanning sports, news, kids and entertainment, Hulu originals, exclusive series, and more. In the coming weeks, new customers will be able to sign-up for the service via their Flex devices.

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“The addition of Hulu + Live TV on Flex adds tremendous value for our internet customers, giving them access to more of their streaming content and subscriptions alongside a growing catalog of free programming — all seamlessly integrated into one voice-enabled and easy-to-navigate experience,” Rebecca Heap, SVP of video and entertainment for Comcast Cable, said in a statement.

Hulu + Live TV joins a growing list of linear streaming services available on Flex, including Xfinity Stream, Sling TV, Peacock, HBO Max, Paramount+, Xumo and Pluto.

Verizon: Fios TV Q2 Subs Down, Broadband Up

Verizon July 21 disclosed that while its legacy Fios TV service continues to lose pay-TV subscribers, the losses are more than offset by increases in high-speed internet subscriptions — gateways for third-party over-the-top video distribution into homes.

Verizon has no branded streaming service, but it is offering select mobile customers upwards of 12 months free access to Disney+ and Discovery+.

Fios TV ended the second quarter (ended June 30) with more than 3.7 million subscribers, which was down 270,000 subs from the previous-year period. In the quarter, Verizon lost 62,000 net subs compared with a loss of 81,000 subs last year.

At the same time, Fios broadband ended the period with almost 6.4 million high-speed Internet subs, up 421,000 subs from the previous year period. In the quarter, Fios added 92,000 broadband subs, compared with 10,000 net additions last year.

“The strength in our core business is driving higher revenues and strong demand for our products and services,” CFO Matt Ellis said in a statement. “We delivered strong operational and financial performance, giving us positive momentum as we end the first quarter. High-quality, sustainable wireless service revenue growth, a recovery in wireless equipment revenues, strong Fios momentum and excellent Verizon Media trends led the way.”

Parks: U.S. Pay-TV Industry Lost More Than 18 Million Subscribers From 2014 to 2020

The U.S. pay-TV and high-speed internet markets keep going in opposite directions.

Cable keeps losing viewers, while the streaming business continues to see gains.

New data from Parks Associates estimates that from 2014 to 2020, domestic pay-TV providers lost more than 18 million subscribers, while the broadband market exploded, with 40% of broadband households receiving a standalone service. In 2020, more than 7 million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator-controlled network to an operator-controlled device — declined by an estimated 10 million subs.

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“Online pay-TV service from virtual MVPDs, players that target the general population instead of offering services to a specific geographic footprint, grew by an estimated three million,” senior analyst Kristen Hanich said in a statement. “[Online TV] overall [has] grown to represent an increasingly large percentage of the pay-TV market — accounting for 16% of subs in 2020.”

In the domestic market, online TV represented the only segment of the pay-TV space to experience growth during the COVID-19 pandemic. Dallas-based Parks estimates that by the year 2024, the traditional pay-TV sub base will decline to just 53 million households — while online TV will increase to more than 23 million.

Internet service providers and others operating in the pay-TV space are thus seeking alternatives to traditional pay-TV in their consumer services arsenal. Cable operators have had some success in encouraging new bundling by launching Wi-Fi-first mobile virtual network operator (MVNO) services, primarily running on Verizon’s network. In the research company’s Q1 2021 survey, 4% of broadband households reported subscribing to Comcast Xfinity Mobile, Spectrum Mobile or Altice Mobile — making them some of the largest players in the MVNO space.

“U.S. ISPs collectively have over 110 million residential and small business internet subscriptions as of Q1 2021,” Hanich said. “The standalone broadband market will continue to grow, increasing pressure on these service providers to find the next combination of services that best leverages this massive subscriber base.”

Parks: Apartment Residents Want Broadband Included in Rent

With increased dependency on high-speed internet service, new data from Parks Associates finds that 40% of survey U.S. respondents who live in multi-dwelling apartments (MDU) are interested in bulk broadband internet bundled with their rent — and 77% of those are willing to pay higher rent in exchange for these services.

Dallas-based Parks firm also tracked growing ownership in smart home devices among MDU residents, with 41% of all broadband households owning at least one smart home device, compared with 34% of single-family households.

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“Consumers need broadband to live, work, learn, shop, and connect to healthcare, banking and more,” Jennifer Kent, VP of research at Parks Associates, said in a statement. “Social distancing during the COVID-19 pandemic has revealed consumer dependence on reliable connectivity and high-speed access, as it is the foundation for access to and quality of connected services like telehealth, video conferencing, and online fitness solutions to meet their daily needs.”

High smart home device adoption among MDU residents correlates with age. Consumers 25 to 34 years old are among those more likely to adopt smart home devices, and they are also the most likely to live in a multi-dwelling unit.

Building on a high-performing broadband backbone, Parks suggests MDU property managers can leverage connected devices and smart platforms that integrate connected solutions to streamline property management tasks and lower operating costs, attract and retain residents, and increase rental revenues. Sixty-five percent of MDU builders report their business model leverages smart home technology to differentiate properties and add value.

“Today’s homes are dependent on technology and connectivity, and this requires a strong need for consultative engagement for MDU developers and managers,” said Vickie Rodgers, VP of Cox Communities. “From optimizing operational efficiencies, connectivity solutions, cloud-based services, device choices and integration, smart homes don’t work without great broadband connections and the appropriate integration.”

Report: 1 Million U.S. Homes Added Broadband in Q1, Down From 2020

The nation’s top multichannel video providers may be losing subscribers to over-the-top video distribution, but the same providers are also the top ISPs — delivering the broadband required to stream Netflix, Disney+ and Amazon Prime Video into homes.

New data from Leichtman Research found that the largest cable and telecom providers in the U.S. — representing about 96% of the market — acquired more than 1 million net broadband subscribers in 1Q 2021 — down 13% from a gain of about 1.17 million subs in 1Q 2020.

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The broadband providers now account for about 107 million subs, with cable companies having about 73.7 million broadband subs, telecoms having about 33.3 million subscribers.

The top cable companies added about 935,000 subs in 1Q 2021 — 76% of the net additions for the top cable companies in 1Q 2020. Telecoms added about 85,000 total broadband subs in 1Q 2021 — compared with a net loss of about 60,000 subs in 1Q 2020

Net broadband losses among non-fiber telecom subs were more than offset by gains of more than 400,000 net fiber subs, bringing the number of telecom fiber broadband subs to about 14.6 million.

“This broadband growth marked the fourth time in the past five quarters that there were more than one million net broadband additions in the U.S.,” analyst Bruce Leichtman said in a statement. “Over the past year, there were about 4.66 million net broadband adds, compared to about 2.76 million net broadband adds over the prior year.”

Broadband Providers Subscribers at end of 1Q 2021 Net Adds in 1Q 2021
Cable Companies
Comcast 31 million 460,000
Charter 29.2 million 355,000
Cox 5.4 million 55,000
Altice 4.4 million 11,600
Mediacom 1.5 million 16,000
Cable One 880,000 23,000
WOW (Wide Open West) 823,800 10,000
Atlantic Broadband 511,004 6,383
Total Top Cable 73.7 million 936,983
Wireline Phone Companies
AT&T 15.4 million 51,000
Verizon 7.2 million 64,000
CenturyLink/Lumen^ 4.7 million (39,000)
Frontier 3 million (17,000)
Windstream 1.12 million 13,000
Consolidated 794,224 2,024
TDS 501,700 8,400
Cincinnati Bell 437,600 1,500
Total Top Telco 33.3 million 83,924
Total Top Broadband 107 million 1.02 million

Parks: Lower Smart Home Device Pricing Could Add Broadband Households

A new industry report from Parks Associates reveals that among the 42% of U.S. broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners.

Smart home devices include appliances, thermostats, lights, alarms, doorbells, cameras, televisions, Blu-ray Disc players, sound bars and voice-activated speakers, among other devices.

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In Parks’ Q4 2020 survey, affordability of smart home devices ranks as the most important purchase consideration among purchase intenders. Discounting product prices and bundling products in ways that strengthen value are critical strategies to attract the majority of consumers who rank affordability in their top three purchase considerations. Bundling of smart home devices such as smart plugs, smart light bulbs, or smart thermostats with a smart speaker can introduce the smart home experience to consumers through a leading entertainment device that can be used to stream music and control smart home functions, according to Parks.

More than 50% of U.S. broadband households that do not own or intend to purchase a smart home device, report they do not see any benefits to smart home ownership, although this attitude is more prevalent among older consumers.

“Messaging that highlights strong product value helps overcome price sensitivity and counters the perceived lack of a viable value proposition,” analyst Patrice Samuels said in a statement. “Familiarity with devices is increasing, but value perception is not. Brands must emphasize pragmatic value propositions such as energy savings, loss prevention, and safety to persuade the broad swatch of broadband households that do not see any benefit or value in owning smart home devices.”