Disney+, Apple TV+ Saw Big Q1 Market Gains in the U.K.

Disney+ and Apple TV+ saw big market gains across U.K. households in the first quarter (ended March 31), according to new data from Broadcasters’ Audience Research Board, the U.K.’s television audience measurement survey.

The data enables BARB to understand the characteristics of U.K. households, part of ensuring that its daily reporting of television audiences is representative of the whole population.

During the quarter 6.53 million homes had access to Disney+, up 19% from 5.49 million homes in fourth quarter (ended Dec. 31, 2021). Another 1.57 million homes had access to Apple TV+, up 27% from 1.24 million homes in the previous quarter.

The survey found that the number of U.K. households with access to a subscription video-on-demand (SVOD) service reached 19.57 million homes (68.5% of households), an increase of almost 500,000 homes since Q4 2021.

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Of those homes, Netflix maintained a dominating market presence at more than 88%, or 17.29 million homes, up 3% from 16.79 million homes in the previous quarter.

Another 13.35 million homes (68%) had access to Amazon Prime Video, up 6% from 12.57 million in Q4 2021. More than 2.13 million homes had access to Comcast/Sky’s Now TV, an increase of 4% from 2.06 million the previous quarter.

The number of U.K. homes with two or more services now stands at 13.2 million homes (46.3% of households), up from 12.4 million homes in Q4 2021.