U.S. Studios Win Big at Annual U.K. Home Entertainment Awards

Warner Bros. Discovery and Universal Pictures Home Entertainment took home four awards each — with the “Distributor of the Year” awarded to Warner Bros. Discovery — at the 43rd annual BASE Awards, held Nov. 3 at Camden’s Roundhouse in London.

The British Association for Screen Entertainment (BASE) hosted 600 industry attendees, handing out 37 awards honoring the commercial and creative achievements of the U.K. home entertainment market that generated £4.43 billion ($5.46 billion) in revenue in 2022.

BBC Studios secured “Independent Label of the Year” for packaged media distribution, while Lionsgate U.K. took home “Independent Label of the Year” for digital distribution.

Paramount Home Entertainment took home the “2022 Title of the Year” for Top Gun: Maverick, with more than 350,000 units sold on physical, and 1.5 million units on digital retail and rental.

“Physical Retailer of the Year” was won by a resurgent hmv, reflecting its period of confidence and growth in the U.K. high street.

“Digital Retailer of the Year” went to Sky Store, for a sector of the industry buoyed by the growth of in-home viewing during recent years.

Sony Pictures Home Entertainment took home the “Commercial Initiative of the Year,” for its work on SVOD and transactional optimization. Prime Video and PR agency Once Upon A Time won “Best In Class- Video Asset” for their work on original drama series “The Devils Hour.”

“Each year, the BASE Awards are the moment when the whole of the U.K. home entertainment industry gets the chance to celebrate together,” BASE CEO Liz Bales said in a statement.

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Bales said that despite much change, growth, challenge, and transformation in the home entertainment industry, the importance of visual entertainment remains as strong as ever.

“In a year of growth, with so many new partners and players alongside us and with us on our journey, the breadth of winners last night perfectly demonstrates BASE as champions all of home entertainment,” Bales said.

Hollywood Blockbusters Upped 2022 U.K. Home Entertainment Retail Revenue 6% to $775.5 Million

Entertainment consumers in the United Kingdom still love to purchase movies and TV shows across digital and physical formats. New data from the British Association for Screen Entertainment found that consumers spent more than $775 million acquiring video content — led by Paramount Home Entertainment’s Top Gun: Maverick and Sony Pictures Home Entertainment’s Spider-Man: No Way Home

Maverick was the biggest-selling home entertainment title with 1.566 million combined unit sales across transactional VOD, electronic sellthrough, Blu-ray Disc and DVD. The original 1986 Top Gun was a top-selling transactional VOD title.

No Way Home, the 2021 global box office champion, sold 1.365 million combined unit sales across all transactional formats. HBO’s House of the Dragon: Season One was the top-selling TV show on disc. 

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More than 50 movies were released on premium electronic sellthrough (PEST) and PVOD, a 6.3% rise from 2021, with the average theatrical window per movie hovering around 35 days.

Electronic sellthrough (digital purchase) generated $281 million, with 13 titles selling more than 100,000 units. Transactional VOD revenue increased 6.1% to $162.4 million, from $153 million in 2021.

Packaged media generated $257.2 million in sales across DVD, Blu-ray Disc and 4K UHD Blu-ray, with 13 titles selling more than 100,000 units. Blu-ray and Blu-ray 4K UHD upped their physical market share  to 40%, with 4K UHD demonstrating 14.7% growth from 2021. 

Warner Bros. Home Entertainment was the leading transactional content studio distributor across physical (34% market share) and digital (17.8% share) channels.

U.K. Home Entertainment Group Drops Q4 Trailer Featuring U.S. Movies, TV Shows for Rent or Purchase

The British Association for Screen Entertainment & Industry Trust for IP Awareness has dropped a new fourth-quarter promotional video outlining the latest movies and TV shows consumers can rent or purchase digitally in their home without the need for a subscription.

As usual, the selection of titles includes U.S. studio releases, including Warner Bros. Pictures’ psychological thriller Don’t Worry, Darling, Sony Pictures Entertainment’s big screen adaptation of Delia Owen’s Where the Crawdads Sing and Disney’s star-studded Amsterdam.

Other titles include Universal Pictures’ Minions: The Rise of Gru and the animated Tad the Lost Explorer and the Curse of the Mummy.

New series include “House of the Dragon,” “Gangs of London,” “Whitstable Pearl” and “Frozen Planet 2,” among others.

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U.K. Home Entertainment Group Posts Video Primer on Buying, Renting Digital Movies, TV Shows

In a market gone streaming, where transactional video-on-demand has had been offset by unlimited subscription access to movies and TV shows, the U.K. home entertainment trade group believes consumers need a refresher on buying and renting content.

The British Association for Screen Entertainment Oct. 11 released the group’s first multi-channel educational video showcasing a step-by-step guide on renting or downloading a movie or TV series from an online retail platform.

The step-by-step video guide informs viewers how the process works across digital stores, including Prime Video, Sky Store, the Apple TV App, Rakuten TV, Microsoft Store, Vudu, Google Play Store, FandangoNow and Redbox Digital.

The video helps spotlight the simplicity, flexibility and ease of digital transaction, and reinforces that buying or renting movies and TV shows allows consumers to take advantage of the best in screen entertainment in their own homes without a subscription.

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‘Spider-Man: No Way Home,’ ‘Sing 2,’ ‘Belfast,’ ‘Uncharted’ Top April Digital, Disc Releases in the U.K.

A slew of U.S. studio movies spearheads the newest releases available this month on digital platforms and packaged media in the U.K. The British Association for Screen Entertainment disclosed its list of top movies and TV shows available for purchase in the world’s No. 2 home entertainment retail market.

In addition to Sony Pictures Home Entertainment’s global hit Spider-Man: No Way Home, which is already available on disc and digital platforms, Universal Pictures Home Entertainment’s Sing 2 is available April 15 on digital platforms, and April 25 on DVD and Blu-ray Disc. Universal’s Oscar-nominated Belfast is also available April 15 across digital platforms, and 10 days later on packaged media.

While the aforementioned titles are already available across retail channels in the U.S., the U.K. gets a jump with the April 26 release of Sony Pictures Home Entertainment’s video game adaptation Uncharted, co-starring Tom Holland and Mark Wahlberg. The title is slated for packaged-media release in the U.S. on May 10.

Other new releases include Death on the Nile on April 13, “Dexter: New Blood” on April 18, and Brooklyn Nine-Nine: Season 8 and Lionsgate’s Moonfall both on April 25 across digital channels only.

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2021: U.K. Home Entertainment Revenue Up 13% to $5 Billion, More than 21 Million Discs Sold

Consumers in the United Kingdom continued to embrace home entertainment in 2021, spending more than $5 billion across physical and digital media, which was up 13.3% from $4.4 billion spent in 2020, according to new year-end data from the British Association for Screen Entertainment. The trade group bases data from the Official Charts Company, Futuresource Consulting, Omdia, and Kantar, among other sources.

More than 21.1 million discs were sold in the U.K., the world’s No. 2 home entertainment retail market — underscoring resilience of disc sales despite challenging retail market conditions. Warner Bros. Home Entertainment was the biggest distributor in the U.K.

Meanwhile, more than 50% of U.K. households have embraced subscription video-on-demand (SVOD), with 16 million households subscribing to at least one service. That said, the growth of SVOD slowed in 2021, with growth of 28%, down from 44% in 2020.

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MGM/UA Releasing’s No Time to Die was the biggest retail title of the year with 1.15 million unit sales, including 717,500 combined DVD/Blu-ray Discs sold in two weeks, generating the largest first-week disc sales since 2017, and the biggest ever on 4K UHD Blu-ray. On Blu-ray, the movie sold 237,000 units, of which 15% was 4K UHD — surpassing the previous No. 1, Disney’s Avengers: Endgame.

The last movie with Daniel Craig as Agent 007 was also the biggest-selling title of the year on digital retail with sales of over 430,000 units.

The cross-format performance of No Time to Die underscores the home entertainment options now available to consumers, with an initial release in theaters, followed by premium video-on-demand (PVOD), electronic sellthrough, DVD, Blu-ray and 4K UHD, with traditional VOD still to come.

“2021 has no doubt been one of the most challenging on record for the U.K. home video sector, but continued consumer thirst for transactional content in 2021 was evident despite a more limited slate, with digital library sales growing year-over-year once more,” David Sidebottom, principal analyst, entertainment at Futuresource Consulting, said in a statement. “The sector remains incredibly robust heading into 2022, with transactional digital video sales set to bounce back, potentially to record levels, boosted by a plethora of new movie releases.”

Indeed, the ongoing impact of the pandemic, including shuttered theaters earlier this year drove home entertainment retail the first six months of 2021, and the consequent lack of big-screen content was felt throughout the
year. The traditional content pipeline was fractured for the first time, and the U.K. gross box office stood at 40% of pre-pandemic levels, with just over half the number of theatrical releases compared to 2019.

With the reopening of cinemas in May, the big screen experience re-emerged and began its build back steadily across the second half of 2021, as audiences grew in confidence and a blockbuster slate began to land.

This culminated in a game-changing $130 million U.K./Irish box office for
No Time to Die. The title’s success across digital and physical formats demonstrated the new landscape of co-existing multi-format screen entertainment.

Across the digital landscape, the final week of 2020 saw the biggest value week ever for electronic sellthrough, at just under $11 million, and the Christmas week saw the biggest combined value for the home entertainment sector since the pandemic began, with a value of $30 million.

The success of PVOD and digital sellthrough underscored the ongoing transactional role at the heart of the home entertainment experience for consumers. There were 17.7 million digital sale transactions in 2021, where Peter Rabbit 2 (Sony Pictures Home Entertainment) was the second-biggest selling title following No Time to Die. There were more than 27 million VOD transactions in the first 9 months of 2021, with Wonder Woman 1984 (Warner Bros. Home Entertainment Group) ahead of the pack as the No. 1 VOD title.

Zack Snyder’s Justice League (Warner Bros. Home Entertainment Group)
was the No. 2 Blu-ray Disc seller with almost 26,000 units in the format. Black Widow (The Walt Disney Company), The Thing (Universal Pictures Home Entertainment), Wonder Woman 1984, The Suicide Squad, Godzilla vs Kong and Tenet (Warner) all sold more than 10,000 units at the higher price-point in the premium format. The Lord of the Rings Trilogy delivered the highest value for 4K UHD sales, with over $1.7 million against 19,200-unit sales.

“The figures released today show what we at Sony Pictures firmly believe: that despite a challenging period for the industry due to the pandemic, the consumer appetite for Film and TV remains as strong and vital as ever,” said Rob Marsh, BASE chairman and SVP of Sony Pictures Home Entertainment.

Official Video Chart 2021 (All Digital; Blu-ray and DVD, EST and VOD)
1. NO TIME TO DIE
2. WONDER WOMAN 1984
3. PETER RABBIT 2
4. GODZILLA VS. KONG
5. TENET

Official Video Chart 2021 (All Digital Retail; Blu-ray and DVD, EST)
1. NO TIME TO DIE
2. PETER RABBIT 2
3. WONDER WOMAN 1984
4. GODZILLA VS KONG
5. ZACK SNYDER’S JUSTICE LEAGUE

Official Video Chart 2021 (All Blu-ray; DVD)
1. NO TIME TO DIE
2. BLACK WIDOW
3. WONDER WOMAN 1984
4. PETER RABBIT 2
5. F9: THE FAST SAGA

Official DVD Chart 2021
1. NO TIME TO DIE
2. PETER RABBIT 2
3. BLACK WIDOW
4. F9: THE FAST SAGA
5. WONDER WOMAN 1984

Official Blu-ray Chart 2021
1. NO TIME TO DIE
2. ZACK SNYDER’S JUSTICE LEAGUE
3. BLACK WIDOW
4. WONDER WOMAN 1984
5. THE SUICIDE SQUAD

Official Film Download Chart: EST 2021
1. NO TIME TO DIE
2. PETER RABBIT 2
3. THE GRINCH (ANIMATED)
4. THE GRINCH
5. ELF

Official Film Download Chart: DIGITAL RENTAL 2021 (JANUARY TO SEPTEMBER)
1. WONDER WOMAN 1984
2. TENET
3. HARRY POTTER AND THE PHILOSOPHER’S STONE
4. GODZILLA VS. KONG
5. A QUIET PLACE

Official Film on Video Chart 2021
1. NO TIME TO DIE
2. BLACK WIDOW
3. WONDER WOMAN 1984
4. F9: THE FAST SAGA
5. ZACK SNYDER’S JUSTICE LEAGUE

Official Children’s Video Chart 2021
1. PETER RABBIT 2
2. RAYA AND THE LAST DRAGON
3. SOUL
4. LUCA
5. PAW PATROL: THE MOVIE

Official TV on Video Chart 2021
1. STAR TREK: PICARD — SEASON ONE
2. THE CROWN: SEASON FOUR
3. THE CROWN: SEASON THREE
4. GAME OF THRONES: COMPLETE 8TH SEASON
5. SUPERNATURAL: THE COMPLETE 15TH SEASON

BASE Adds ‘The Movie Partnership’ Digital Distributor to Membership Group

U.K. home entertainment trade group, the British Association for Screen Entertainment (BASE) Feb. 15 announced the addition of The Movie Partnership to its membership with immediate effect. Founded in 2009, TMP works with independent movie distributors, sales agents, producers, and financiers, releasing more than 3,500 titles and 2,000 hours of television content into retail channels throughout 80 countries.

Titles handled by TMP include Songbird, Peppermint, Rebel in the Rye and Lying & Stealing.

TMP’s decision to join BASE complements its existing promise to identify opportunities for growth and develop clients’ projects within the retail sector.

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“As a company that works on behalf on many independent distributors, it’s important that we ensure they have as many possible routes to market and opportunities for marketing as possible,” Peter Dutton, founder of The Movie Partnership, said in a statement. “Becoming a fully-fledged member of BASE gives us that.”

BASE CEO Liz Bales said The Movie Partnership is a key independent player in the £3.3 billon ($4.6 billion) U.K. home entertainment market; helping enhance category performance and grow consumer engagement across a range of initiatives.

TMP joins a refreshed BASE Council and an ambitious plan for 2021 and beyond. With category change accelerating, the trade group has continued its core mission to drive commercial and consumer awareness of digital and physical transactional video.

“It’s rewarding to be working with Peter and the team and seeing how these initiatives add direct value to The Movie Partnership’s own mission,” Bales said.

 

Sony’s Rob Marsh Named Chair of British Home Entertainment Organization

The British Association for Screen Entertainment (BASE) Feb. 9 promoted Rob Marsh, VP  of commercial (home entertainment) at Sony Pictures Entertainment, to the position of chair, with immediate effect. Marsh, who joined the BASE Council in 2019, will serve alongside existing co-vice chairs, BBC Studios’ Home Entertainment director Lesley Johnson, and Elevation Sales’ managing director Kevin Dersley.

BASE is the trade group representing home entertainment in the U.K. — the world’s No. 2 packaged media and digital market.

Rob Marsh

Newcomers to the BASE Council include Joe Braman, VP of international account management at NBCUniversal, Ruth Sharp, VP and head of digital distribution for WarnerMedia U.K. & Ireland, and Sima Westley, executive director of sales and retail marketing at Warner Bros. Entertainment.

With major studios Disney, Warner, Sony and Universal, independent distributors StudioCanal and Lionsgate U.K., children’s and TV brands such as Mattel and BBC Studios, and third-party distributors via Spirit, the updated BASE Council is positioned to drive an ambitious roster of activity throughout 2021 and beyond.

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“I am honored to have been appointed as the new BASE Chair and am excited to get to work to advance the bold agenda that Council, working through [BASE CEO] Liz Bales and the [management] team has set out to deliver,” Marsh said in a statement.

Marsh said that following a tumultuous 2020, there is much to be optimistic about in 2021, including a proactive approach to the opportunities such as digital transactional, premium VOD, or the resilience of the pay-TV sector.

“That pro-activity means ensuring that the category remains front and center with retail partners and consumers,” he said. “It means ensuring that opportunities for and engagement with digital and physical media are maximized, and that members have access to market insights and consumer analysis needed to shape the conversation.”

Bales said Marsh’s commercial insight-led approach, coupled with unfettered passion for the home entertainment, makes him a perfect fit when it comes to stepping up to help drive BASE’s plans.

“Rob’s presence since joining Council has been instrumental in driving key projects to successful outcomes and energizing robust discussion on the issues that matter,” Bales said. “As well as welcoming Rob to the position of Chair, we invite any industry colleagues not already doing so to join the conversation with BASE and explore the opportunities to support growth across the category.”

BASE COUNCIL 

Rob Marsh, Sony Pictures Entertainment (Chair)

Kevin Dersley, Elevation Sales (Co-Vice Chair)

Lesley Johnson, BBC Studios (Co-Vice Chair)

Liz Bales (CEO, BASE)

Marie-Claire Benson, Lionsgate U.K.

Joe Braman, NBCUniversal

Rob Callow, Spirit Entertainment

Matt Cherry, Mattel

Dean Pappadakis, The Walt Disney Company

John Rodden, StudioCanal

Ruth Sharp, WarnerMedia U.K. & Ireland

Sima Westley, Warner Bros. Entertainment

2020 U.K. Home Entertainment Revenue Jumped 26%; Warner’s ‘Joker’ Top-Selling Title

Following a 2020 that saw the coronavirus pandemic upend the global entertainment industry, home entertainment in the United Kingdom blossomed, with revenue up 26% to £3.3 billion ($4.5 billion) compared with £2.6 billion ($3.5 billion) in 2019, according to new data from the British Association for Screen Entertainment, the Official Charts Company, Futuresource Consulting and Kantar.

Top-selling title in 2020: Warner Home Video’s Joker, with the Oscar-winning drama tallying 1.4 million units across digital and physical formats. The four best-selling titles all topped one million transactions across disc, EST and TVOD, and the balance of the Top 10 all exceeded 500,000 transactions. In short, it was a banner year for U.S. studios.

“2020 saw digital home video reach new heights, with digital sell-through and rental growth accelerating despite pandemic enforced movie delays,” David Sidebottom, principal analyst, entertainment, Futuresource Consulting, said in a statement. “The strength of library content has been truly impressive and sustained throughout the year, even more notable given the continued proliferation of wider video streaming services.”

Like much of the world, the No. 2 home entertainment market saw consumers staying home in the face of the threat from coronavirus, with digital formats making huge gains; taking advantage of the instant access and range of content choice. Total electronic sellthrough (or digital purchase) sales across both film and TV content delivered 14.5% growth year-on-year after a record period of growth during the March lockdown.

Spend on TVOD (transactional video-on-demand), supported by shoppers new to the category, saw almost 24% growth. Kantar reported that the total number of customers buying and renting across the video category grew by 14% between March and November to 12.9 million as audiences sought flexible access to content across transactional methods.

At the same time, SVOD continued its meteoric growth, up an astounding 42% in 2020. Streaming services now account for 74% of the total market value, with new services joining the market in 2020 such as Disney+, and an expansion in the uptake of existing services such as Netflix or Amazon Prime Video during the first lockdown period. Kantar also revealed that 23% of British households signed up to a subscription service during the first quarter — around the time Disney+ launched with a further 7% and 3.5% of households, respectively, doing so in the following two quarters of the year.

Driven by catalog titles, re-releases and select new titles, 30% of consumers bought packaged media (DVD, Blu-ray Disc and 4K UHD Blu-ray), up from 25% in 2019.

“The shift to digital doesn’t diminish the resilience of physical formats, though, as evidenced by the performance of TV and catalog content on disc, and by the strength of premium formats like Blu-ray and 4K UHD, both underlining that many viewers are still driven by collection and the access to the best possible home viewing experience that disc provides,” said Liz Bales, CEO of BASE.

Electronic Sellthrough

Electronic sellthrough ended 2020 with 27% growth in volume and 16% in value, with digital formats accounting for more than 43% of the transactional market. During the first 12-week lockdown period, the share of spend for digital film was 45% of the total £138.6 million retail disc and EST spend, up from 26% across the same period in 2019. This huge growth was largely retained after lockdown, with EST ending the year with 36% of spend, up from 26% in 2019.

Due in part to shifts in the new release slate, catalog content has grown its share of all film EST transactions from 49% to 56% in 2020, the catalog share is up 42% year on year, with positive growth every week since the first lockdown period.

VOD

The year saw title-level data on transactional video-on-demand activity become available for the first time from the Official Charts Company and based on data from digital retailers, delivering a view of consumer engagement with VOD services. VOD activity saw a period of rapid growth during the COVID-19 March lockdown, with an average of 600,000 rentals per week before lockdown rising to more than 1 million rentals a week after lockdown was implemented.

Digital rental’s popularity is now evident, with more than 30.8 million rental transactions made through October (Q4 data will be available in Q1 2021), a significant portion of the total 75 million pieces of content that have either been purchased or rented across disc, film EST and VOD.

The year also saw distributors adopt a test and trial approach to bring content to consumers with the likes of premium EST and premium VOD (PVOD). Kantar reports that 1.1 million shoppers have rented a PVOD title since March (with the ‘Premium’ element being classified as a rental price above £10), accounting for 6% of all digital rentals and 20% of total rental spend.

Proving the value in these high-definition disc formats, 2020 saw an increase in average selling price across the Blu-ray format, up 7.1% year-on-year to £15.94 ($21.75). Echoing its performance on other formats, catalog content has thrived on Blu-ray, remaining in positive growth and ending the year with a value of over £73 million ($99.5 million).

Consumers continued to show strong engagement with 4K Ultra High Definition, with sales up 20% year-on-year, and accounting for 23% of total Blu-ray sales. High value re-releases of catalog content thrived in 2020, with a vast array of classic content given the 4K UHD treatment. Total consumer spend topped £19.2 million ($26.2 million), which accounted for 73% of total 4K UHD spend.

Consumers have proven in 2020 that there is continuing demand to own classic catalog titles on premium disc formats, and with a huge treasure trove of content yet to receive re-releases, the 564 titles currently available on the 4K UHD format seems likely to keep rising entering 2021.

Television Content

TV content proved to be robust in the disc market, with 28% consumer spending, up from 23% in 2019. During the second and third quarter of 2020, with the flow of new-release movies impacted by national lockdown measures, TV content showed a growth of 5.4% to a 26% of consumer spend in this period.

Catalog TV content soared, with growth of 5.7% year-on-year surpassing £80 million ($109 million), with the category accounting for three of the top four best-selling TV titles of the year. Top-selling titles included Game of Thrones S8 (Warner Bros.), Chernobyl (Acorn Video by RLJ Entertainment), BBC Studios’ Doctor Who Classic Series Blu-ray Collections; Outlander S5 (Sony Pictures Home Entertainment); Downton Abbey the Complete Collection (Universal), and Gangs of London (Dazzler Media).

New releases such as The Crown S3 (Sony) and Gavin & Stacey: A Christmas Special (BBC Studios) also excelled, ending the year in third and seventh place, respectively, in the TV chart. BBC Studios’ newly commissioned animations of lost “Doctor Who” episodes, “The Faceless Ones” and “Fury from the Deep,” also performed well, contributing to combined sales across all content came at £4.9 million ($6.7 million), a 15% year-on-year growth from 2019.

Market Share

Disney ended the year as the leading distributor across combined disc and digital volume sales, with a 19.1% share, with Frozen 2 leading the way with 1.3 million units sold. Universal Pictures Home Entertainment continued its reign as the largest distributor across disc sales for both volume and value, remaining a full percentage point above the second-place distributor.

2021 Slate

Looking ahead to 2021, as the U.K. public cautiously anticipates the return to normality in a vaccinated post-pandemic world, so does home entertainment. With Tenet (Warner) performing strongly across digital and premium disc formats in the final weeks of 2020, and as the first major new release title to launch since the spring, consumer demand is clearly high, with a plethora of titles ready to perform across a diverse 2021 slate.

Pending releases include Minions: The Rise of Gru (Universal), Luca (Disney), Peter Rabbit 2: The Runaway (Sony), and Tom and Jerry (Warner). Other releases include James Corden’s musical take on Cinderella (Sony), and Everybody’s Talking About Jamie (Disney); superhero spinoffs and sequels with Disney’s Eternals and Black Widow, as well as Venom: Let There Be Carnage (Sony) and Warner’s Suicide Squad and Wonder Woman 1984; Antlers (Disney); Spiral (Lionsgate distributed by Elevation Sales) and Last Night in Soho (Universal).

Universal’s F9; Ghostbusters: Afterlife (Sony); A Quiet Place Part II (Paramount Pictures), Top Gun: Maverick (Paramount), Space Jam: A New Legacy (Warner), and No Time to Die (Universal).

“Amongst the many seismic changes in consumption habits that 2020 has seen, the most encouraging for home entertainment was the indication that subscription services and transactional formats can not only co-exist, but grow in tandem,” said Craig Armer, strategic insight director, Worldpanel Entertainment. “For the first time in at least 8 years, the number of buyers and renters of transactional formats grew, helped by a complete resurgence in the popularity of VOD. Encouraging levels of return for a second purchase amongst new consumers suggests habits being formed that should continue into 2021.”

British Home Entertainment Wants the ’80s Back.

“The ’80s called. They want their store back,” was a memorable line from RadioShack’s 2014 Super Bowl ad. Now, the British Association for Screen Entertainment is launching a marketing campaign pushing top movies and music albums from the 1980s onto coronavirus-rattled consumers in the 21st Century.

The trade group Oct. 5 announced that its “Must See Movies ’80s marketing event is slated for Oct. 10 at major supermarkets and retailers in the region, including Amazon. The campaign is joining the Official Film Chart and  National Album Day 2020 — the latter looking to do the same themed marketing with packaged music.

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Retailers will showcase range of classic ’80s titles on Blu-ray Disc, DVD and transactional VOD, including BigBlade RunnerBill & Ted’s Excellent Adventure, CocktailConan The Destroyer, Dirty Dancing, Dune, E.T.GhostGhostbustersThe GooniesLabyrinthThe Lost BoysPurple RainRobocopStand By MeTop Gun and Who Framed Roger Rabbit, among others.

“Great music and cinematic stories have always gone hand in hand and the ’80s is a perfect example,” Toyah Willcox, British musician and National Album Day 2020 ambassador, said in a statement. “Cinema in the ’80s was revolutionary for bringing high octane action and rock music together and I am proud to have been a part of this era. Cinema in ’80s was also about bringing the audience thrills, thrills and even more thrills. Never has there been a more appropriate time to revisit this celluloid adventures.”