Ex-BritBox CEO Joins Amazon as Head of Prime Channels U.S.

Soumya Sriraman, former CEO of British-content subscription streaming VOD service BritBox, has reportedly joined Amazon as leader of the e-commerce behemoth’s Prime Channels platform in the United States.

Launched in 2015, Prime Channels affords Prime members access to third-party SVOD services such as Showtime, Starz, HBO Now, PBS, Shudder, CBS All Access and Acorn TV — the latter a direct competitor to BritBox.

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Soumya Sriraman

Sriraman replaces Daniel Brown, who managed Prime Channels for two years until transitioning to a management position within Amazon’s corporate office. On Oct. 6, it was announced Sriraman would be leaving BritBox at the end of the month. She helped launch the service with BBC Studios and ITV in the United States. in 2017, after a stint as EVP franchise and digital enterprises at BBC Studios — Americas. BritBox, which launched a British edition last November, has about 1.5 million subs in the United States.

BritBox Going Global With Pending Service in Australia

BritBox, the British-themed content subscription streaming video service launched in the United States in 2017 by ITV and BBC Studios, is planning to expand worldwide. The service is following in the footsteps of rival Netflix bowing in Canada (2018), the United Kingdom (2019) and soon in Australia. BritBox has more than 1 million subscribers in North America, par with competitor AMC Networks’ Acorn TV.

“BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content,” Tim Davie, CEO of BBC Studios, said in a statement. “We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia.”

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BritBox U.K. has distribution deals in place for TV shows “Shetland” and “Vera,” offering subs new episodes day and date, in addition to soap operas “Coronation Street” and “EastEnders” the day after their initial broadcast. Original series include “The Bletchley Circle: San Francisco,” “The Mallorca Files,” “There She Goes” and “The Bay.”

“This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector,” said Carolyn McCall, ITV CEO. “Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale.”

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‘Bodyguard’ Star in New BritBox Original Series

BritBox, the subscription streaming video service from BBC Studios and ITV in North America and the United Kingdom, will release original co-production “Honour” this fall.

BAFTA-nominated Keeley Hawes (“Bodyguard,” “Tipping the Velvet”) stars as DCI Caroline Goode investigating the tragic true story of Banaz Mahmod, a London woman killed by her family because of a relationship they considered shameful.

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Goode attempts to pursue justice after learning her colleagues failed to protect Banaz, despite five reports of threats to her life. The show tackles the difficult subject of so-called honor killings.

Th newest BritBox Original comes from Liza Marshall (“Temple, Riviera”) helmed Hera Pictures in association with Hawes’ company Buddy Club. Previously Marshall was head of Scott Free London, Ridley Scott’s production company, as well as head of drama for Channel 4. Hawes will executive produce the limited series which is Buddy Club’s first production.

“In these uncertain times, we are passionate about continuing to bring important stories to our audience,” BritBox CEO Soumya Sriraman said in a statement.

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“We are delighted to partner with Britbox to bring this powerful true story to a wider audience in the U.S.,” added Marshall.

BritBox is available for $6.99 per month on Roku, Apple TV 4th Gen, Amazon Channels, Apple TV Channels, Samsung, LG and all iOS and Android devices, AirPlay, Chromecast, and online at https://www.britbox.com/us/.

BritBox is home to a collection of modern police dramas, including “The Victim,” starring Kelly Macdonald, “The Bay,” starring Morven Christie, and the upcoming “A Confession,” a crime drama based on a true story, starring Martin Freeman.

Honour adds to BritBox’s slate of originals such as “Mum,” starring Lesley Manville; “There She Goes,” starring David Tennant; “The Bletchley Circle: San Francisco”; “The Mallorca Files”; “Sister Boniface”; and recently announced “Pembrokeshire Murders,” starring Luke Evans.