Nielsen has revealed that more than 26 million Netflix subscribers in the United States streamed original movie Bird Box during the its first week of release in December.
The data supports Netflix’s recent revelation that more than 45 million subs worldwide streamed the post-apocalyptic thriller starring Sandra Bullock as a single mother trying to safeguard her children against a mysterious force that makes people kill themselves after viewing it.
Netflix, per policy, does not disclose viewership data for original programming.
Notably, Bird Box was watched by fewer subscribers (3.5 million) on the first day (Dec. 21) of release than Netflix’s sci-fi thriller, Bright (5.4 million), starring Will Smith, which was released Dec. 13, 2017.
Bird Box, however, began to build subscriber momentum over the next days while Bright viewership declined. In addition, Netflix gave Box a very limited theatrical run in an attempt to comply with industry awards rules.