Netflix Extends Original Hit Series ‘Bridgerton’ for Seasons 3 & 4

Netflix April 13 announced it has renewed original series “Bridgerton” for a third and fourth season. Executive producer Shonda Rhimes’ contemporary take on Julia Quinn’s 19th Century Regency London society novels is currently filming season two without British co-star Regé-Jean Page, whose character, the Duke of Hastings, does not return.

The series has been a hit since launching on Christmas Day, generating more than 63 million views in its first 28 days. Netflix counts a view after 120 seconds of continuous streaming.

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“‘Bridgerton’ swept us off our feet,” Bela Bajaria, VP of global TV at Netflix, said in a statement. “The creative team, led by Shonda, knew the material and delivered a beautiful, emotional, romantic drama for our members. They have some exciting plans for the future, and we think audiences will continue to swoon for this show. We’re planning to be in the ‘Bridgerton’ business for a long time to come.”

Rimes said the two-season pickup was a “strong vote of confidence” in her Shondaland production team, which includes Betsy Beers and Chris Van Dusen.

“Betsy and I are thrilled to have the opportunity to continue bringing the world of ‘Bridgerton’ to a worldwide audience,” Rimes said.

NPD: Book-to-SVOD Adaptations Don’t Always Boost Book Sales

A page-to-screen adaptation has typically been an easy way to boost a book’s sales. Some readers prefer to read a book before seeing it on screen, others are drawn to the book after they watch the story on screen, but it was widely believed that a movie or TV-show adaptation would reliably elevate a book’s long-term sales.

That predictable pattern is holding for original adaptations from streaming services, now that Netflix and other SVOD services have become mainstream, according to new data from The NPD Group. However, not all page-to-screen releases on streaming services perform the same.

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NPD recently gathered streaming video data for Netflix’s “Bridgerton” and A Wrinkle in Time (Disney+), placing it alongside U.S. print books sales data from NPD BookScan. The side-by-side comparison revealed the effects of streaming video on book sales, providing additional insight into page-to- screen book sales.

“Book sales are generally bolstered by related video content appearing on Netflix and other streaming services, but the release timing, previous box-office movie releases, and other factors also play an important role,” analyst Kristen McLean said in a statement. “In some cases, when a high-profile original adaptation is released by a streaming service, the sales spike for related books is large and immediate. However, the same can’t be said for every show or movie, especially if the project had a previous release in some form.”

Bridgerton on Netflix has become the exemplar for what a streaming-native adaptation can do for a book series, boosting corresponding books sales by the thousands, according to the NPD. Interest in the book has continued, even after series viewing declined, with the TV tie-in book edition outperforming other formats.

The second book in the series, The Viscount Who Loved Me, experienced a delayed increase in sales as people first discovered the series, catching up as the “Bridgerton” SVOD interest spread.

“SVOD has definitely reached the point where it can generate the buzz to support integrated marketing campaigns that increase book sales, but it’s not always the case,” McLean said.

Indeed, the movie version of A Wrinkle in Time first premiered at the box office in February 2018, followed by its debut on Netflix in September 2018. The box office release had a big impact on book sales, pushing it to the top of the best-seller list for kids throughout 2018, but the move to Netflix (now on Disney+) had a far less dramatic impact on additional book sales.

“It is likely that those who were most engaged with A Wrinkle in Time purchased the book alongside the theatrical release during the initial marketing period, and sales and readership for the story were already saturated by the time the show hit Netflix,” McLean said. “Original content tends to have a stronger impact on SVOD viewing and consumer discovery, which pays dividends with book sales.”

Nielsen: Netflix’s ‘Bridgerton,’ ‘Cobra-Kai’ Again Swap Spots Atop Weekly Original Content Streaming Chart

Netflix’s original series “Bridgerton” and “Cobra-Kai” continued their musical chairs atop Nielsen’s delayed weekly (Jan. 11-17) Top 10 Chart of original episodic streaming content viewed in the United States.

“Bridgerton,” from Shonda Rhymes’ production company, tracked 1.38 billion minutes viewed across eight episodes, followed by “Cobra Kai” with 1 billion across 30 episodes. The latter tracked 2.1 billion minutes to “Bridgerton” totaling 1.67 billion minutes the previous week. And the period drama topped “Cobra Kai” the week before that with 2.64 billion minutes.

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“We’ve had ‘Cobra-Kai’ and ‘Bridgerton’ swapping the lead more than a NASCAR race over the past couple of weeks,” Brian Fuhrer, SVP of product strategy, said in a video post. Fuhrer said the week marked the debut of Disney Plus’ “WandaVision” on the chart, tracking 434 million minutes across two episodes — besting “The Mandalorian” with 339 million across 16 episodes.

Damson Idris and Anthony Mackie in Netflix movie ‘Outside the Wire’

The week the saw the arrival Netflix original movie, Outside the Wire, which lead all feature films with 556 million minutes streamed.

“It was by far the most-streamed movie of the week,” Fuhrer said.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

Nielsen: Netflix’s ‘Cobra Kai,’ ‘Criminal Minds’ Top Weekly Streamed TV Content

The Netflix original series “Cobra Kai” and “Bridgerton” reversed positions on Nielsen’s weekly Top 10 chart digital originals chart with 2.1 billion and 1.67 billion minutes, respectively, streamed on televisions Jan. 4-10.

The Shonda Rhymes’ period drama topped “Kai” the previous week with 2.64 billion minutes.

“It’s not really a fair fight because ‘Cobra Kai’ has 30 episodes and “Bridgerton” only has eight, but still neck and neck, ‘Bridgerton’ getting a lot of airplay out of those eight episodes,” Brian Fuhrer, SVP of product strategy at Nielsen, said in a video statement.

Netflix’s acquisition of Telemundo original series “Mariposa de Bario” ranked No. 5 on the acquired content chart, the highest-ever Spanish-language series on the Nielsen chart, tracking 548 million minutes across 91 episodes.

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Fuhrer attributed the ranking to Netflix debuting “Selena: The Series” in early December and attracting Spanish-language viewers.

“If you watched “Selena: The Series,” you may have “Mariposa” in your recommendation list [by Netflix],” Fuhrer said. “Speculation, but I think it’s pretty reasonable to [suggest].”

He said the sheer volume of “Mariposa” episodes coupled with the series’ ranking in Netflix’s Top 10, drove viewership. Fuhrer said 34% of viewers of the “Selena” series watched “Mariposa.”

“About 93% of the audience was Hispanic,” he said.

Noticeably missing from the chart: NBCUniversal Peacock’s “The Office,” a perennial Top 10 when it streamed exclusively on Netflix in 2020. NBCUniversal acquired exclusive streaming rights to the old NBC sitcom for a reported $500 million.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

 

Nielsen: Netflix’s ‘Bridgerton’ Tops First Weekly TV Streaming Chart of 2021

Netflix’s original period drama “Bridgerton,” from producer Chris Van Dusen under Shonda Rhymes’ production company, topped Nielsen’s weekly Top 10 chart (Dec. 28, 2020 to Jan. 3, 2021) of the most streamed programs on household televisions. The eight-episode series tallied 2.648 billion minutes streamed, topping “Cobra Kai” with 2.6 billion across 30 episodes, and “Chilling Adventures of Sabrina” with 961 million minutes across 36 episodes.

Netflix again dominated content streaming on the television, with Disney’s “The Mandalorian” as the lone non-Netflix program on the chart with 707 minutes across 16 episodes.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

Netflix Says Original Series ‘Bridgerton’ Streamed by 63 Million Homes, Fifth-Highest in Service’s History

Netflix reported “Bridgerton,” the first original series from “Grey’s Anatomy” creator Shonda Rhimes, is on track to be streamed by 63 million subscriber homes in the 28 days following its Dec. 25 release — the fifth-highest tally in the SVOD pioneer’s history. Netflix said the proprietary spin on author Julia Quinn’s Bridgerton novels was ranked No. 1 across 76 countries worldwide.

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Netflix, which is typically coy about its subscriber data, also said the month of December and the Dec. 25-31 holiday period recorded the highest-ever streaming hours and average view hours per subscriber in its history. It should be noted that Netflix tabulates a viewer after two minutes of content streaming.

The streamer also disclosed that Robert Rodriguez’s movie, We Can Be Heroes, is expected to stream in 44 million subscriber homes within 28 days of its Christmas Day release. Notably missing: George Clooney’s sci-fi space thriller The Midnight Sky, which topped Netflix domestic Top 10 ranking for five days following its Christmas Day bow.

We Can Be Heroes

 

Netflix Original Movie ‘The Midnight Sky’ Tops Streamer’s Most-Popular Chart for Five Days Over Christmas Weekend

Netflix original movie The Midnight Sky, starring and directed by George Clooney, has quietly topped the streamer’s most-popular chart for five consecutive days since its Dec. 23 launch. With Netflix’s 73 million U.S. subscribers required to stream just 120 seconds of Sky to register as viewers, according to the SVOD pioneer, odds are high the movie surpassed streaming viewership for Wonder Woman 1984 on HBO Max and Soul on Disney+.

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The sci-fi film, based on the novel Good Morning, Midnight by Lily Brooks-Dalton, follows a scientist (Clooney) who must venture through the frozen Arctic with a young girl to warn off a returning spaceship following a global catastrophe. Co-stars include Felicity Jones, David Oyelowo, Tiffany Boone, Demián Bichir, Kyle Chandler and Caoilinn Springall.

While Sky was surpassed during the day (Dec. 28) by Shonda Rhimes’ original British period drama “Bridgerton,” the movie outlasted Netflix’s Oscar hopeful Ma Rainey’s Black Bottom by two days atop the streamer’s Top 10 chart. The latter stars Oscar winner Viola Davis in the title role and features the late Chadwick Boseman (Black Panther) in his final role.