Following the end of its TV series “Brew Dogs,” independent craft brewery Brew Dog has launch The Brewdog Network (www.brewdognetwork.com), a curated SVOD service catering to craft beer afficionados.
Available on Android, iOS and online for $4.99 per month, the streaming network’s content lineup will be curated by BrewDog’s Scottish co-founders James Watt and Martin Dickie, who announced the launch this past weekend at a company meeting at its domestic base of operations in Columbus, Ohio.
“Just as Netflix has pioneered mainstream streaming services, The BrewDog Network will be the first globally-recognized, passion-focused platform,” Watt said in a statement. “We believe craft beer can be the inspiration for the most popular content on the Internet – maybe even more popular than videos of cats falling off walls or celebrity sex tapes.”
The service is anchored by hundreds of hours of curated programming focused on cocktails, craft beer, culinary and travel adventures, comedy, game shows and documentaries.
With more than 14 original series at launch, highlights include “The BrewDog Show;” a reinvention of the TV series where network founders Watt and Dickie take on the world one beer at a time. In six new encounters of the brewing kind, the hosts traverse the globe to toast those who share their collective love of the craft.
Other featured originals include, “Are You Smarter Than a Drunk Person,” where an average trivia competitor goes head-to-head with a MENSA genius who’s not exactly sober.
The game show is hosted by Alison Becker (“Parks and Recreation”); “Four Sheets,” featuring Zane Lamprey and inspired by the comedian’s long-running TV series, “Three Sheets;” as well as “Business Punks,” a docu-series featuring BrewDog co-founder James Watt going one-on-one with fellow rulebreakers and business misfits who have clawed their way to success.
Library content includes William Shatner’s “Brown Bag Wine Tasting,” a celebration of wine and wandering conversation;Lamprey’s “Drinking Made Easy,” a pub-crawl exploring the local drinking culture of various cities in the United States; “The Flying Winemaker,” an international wine and travel show; “Surfing the Menu,” an Australian cooking and lifestyle series hosted by celebrity chef, Curtis Stone, featuring two cooks traveling to the most remote and scenic places to find the tastiest foods and recipes that the areas have to offer; and “Never Ever Try this at Home,” a comedy-reality series featuring hosts Teddy Wilson and Norm Sousa, who ignore the warning labels on a variety of household items, with varying results.
In celebration of the network’s launch, BrewDog created Small Screen Hero, a specialty craft beer that will be available online and at BrewDog locations around the globe.