Parks Associates Dec. 5 said SVOD platform CBS All Access moved from eighth place to fifth in its annual Top 10 list of over-the-top video services.
This list is based on estimated number of subscribers through October 2019 and was compiled prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.
Major League Baseball’s MLB.TV dropped from sixth to eight place, despite having gained subscribers since 2018. Sling TV remained consistent with more than 2.5 million subscribers and No. 1 rating among online TV services, which includes Hulu + Live TV, YouTube TV, and AT&T Now (previously DirecTV Now).
Top 10 US Subscription OTT Video Services
2 Amazon Prime Video
3 Hulu (SVOD)
4 HBO Now
5 CBS All Access
10 Sling TV
“Competition in live streaming services is intensifying as several big brand names are competing for a small but growing slice of the OTT subscription base,” Brett Sappington, senior research director and principal analyst, said in a statement. “Consumers continue to sign up for multiple OTT video services. If this trend holds, many services can continue to grow as the market grows. However, a slowdown will suggest that consumers are finally drawing the line on the amount they will spend each month.”
Until then, Disney+ continues to generate headlines, acquiring 10 million subscribers upon initial launch, which would rank it fourth on the list, ahead of HBO Now.
“Their entry, along with Apple TV+ and other direct-to-consumer services upcoming in 2020, has been a major disruptor to the OTT space and will require all players from top to bottom to ensure they are delivering unique value to their subscribers in order to retain their base,” Sappington said.
Parks contends 71% of U.S. broadband households have at least one OTT entertainment product, such as a smart TV or streaming media player.
Nearly three-quarters of domestic broadband households now subscribe to an online video service. About 49% of recent OTT subs signed up through the service’s website; 33% through the service’s app; and 11% through a cable or satellite TV provider.