Netflix has expanded its foray into video games and mobile games with the acquisition of Boss Fight Entertainment, a game publisher based in Allen, Texas. Financial terms of the deal were not disclosed. The acquisition marks the third for Netflix as the SVOD behemoth seeks to diversify its content portfolio. Earlier this month, Netflix acquired Finland-based publisher Next Games in a cash offer worth about $72 million.
Boss Fight titles include the “Age of Empires,” “Star Wars: The Old Republic” and “Halo Wars” franchises, as well as the free-to-play mega-hits CastleVille, Dungeon Boss, myVEGAS Bingo and Kingdom Boss!
“Since we launched mobile games to our members around the world just four months ago, we’ve been expanding our games catalog bit by bit as we build out our in-house creative development team,” Amir Rahimi, VP of Game Studios at Netflix, wrote in a post.
Boss Fight Entertainment was founded in 2013 by David Rippy (CEO), Bill Jackson (CCO), and Scott Winsett (COO), who collectively said joining Netflix’s push for ad-free games will enable them to focus on content creation rather than the business side.
“Netflix’s commitment to offer ad-free games as part of members’ subscriptions enables game developers like us to focus on creating delightful game play without worrying about monetization,” Rippy, Jackson and Winsett wrote.
Boss Fight Entertainment will continue to operate out of its current studios in Allen (Dallas), Austin, and Seattle.
“Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to build a world-class games studio capable of bringing a wide variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world,” Rahimi wrote.