Amazon Remains Mum on Show Ratings

Drawing attention to programming through ratings and viewership data is as old as Nielsen.

With the over-the-top video market about to get crowded by Disney+, HBO Max, Apple TV+ and NBC Universal, some services such as Netflix have taken to releasing viewership data for select series and movies when the numbers are self-promoting.

The SVOD pioneer recently disclosed that more than 40 million households had streamed the third season of “Stranger Things,” one of its flagship original series.

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Don’t expect Amazon Prime Video to follow the strategy.

“We know what the numbers are and we’ll single out shows that are overperforming, but we’ve yet to embrace a strategy as a company where we put out actual numbers,” Jennifer Salke, head of Amazon Studios, told the media over the weekend at the studio’s Television Critics Association presentation.

The strategy underscores Amazon’s reluctance updating Prime membership numbers (last revealed at 100 million globally) or disclosing Prime Video viewership data.

What the studio isn’t afraid of is canceling shows, which Netflix and Hulu do as well.

Amazon is not renewing new seasons of “The Romanoffs,” “Patriot,” “Forever” and “Too Old To Die.”

New releases include “The Boys,” pending “Carnival Row,” a fifth season of “The Expanse” and upcoming “The Banker’s Wife.”

Meanwhile, hardboiled L.A. cop drama “Bosch,” Amazon’s longest-running original series renewed last year for a sixth season, remains a mystery regarding actual viewers.

Amazon Renews Longest-Running Original Drama Series, ‘Bosch’

Amazon Feb. 13 announced the fifth-season renewal of original drama, “Bosch.” Season four of the Emmy-nominated Los Angeles police detective drama premieres on Amazon Prime Video on Friday, April 13.

Based on Michael Connelly’s best-selling novels, the hour-long series Bosch stars Titus Welliver (“Lost”) as homicide Detective Harry Bosch, Jamie Hector (“The Wire”) as Jerry Edgar, Amy Aquino (“Being Human”) as Lt. Grace Billets, Madison Lintz (“The Walking Dead”) as Maddie Bosch and Lance Reddick (“The Wire”) as Deputy Chief Irvin Irving.

Season three has an average customer rating of 4.8, with 89% 5 star reviews.

In the 10-episode season four, when an attorney is murdered on the eve of his civil rights trial against the LAPD, Bosch is assigned to lead a task force to solve the crime before the city erupts in a riot. Bosch must pursue every lead, even if it turns the spotlight back on his own department. One murder intertwines with another, and Bosch must reconcile his past to find a justice that has long eluded him.

“As Prime Video’s longest-running one-hour series, ‘Bosch’ has long been a cornerstone of our scripted programming,” Sharon Tal Yguado, head of scripted series, Amazon Studios, said in a statement. “We are excited to give them another season with Harry Bosch, Jerry Edgar, Grace Billets and the rest of the diverse characters that make up the Bosch universe.”