Streaming services like Netflix and Hulu aren’t the only ones getting into original content.
Redbox on April 9 announced its first exclusive, Bob Saget’s new film, Benjamin.
The dark comedy, which tackles the serious topic of drug addiction, will be released exclusively on Blu-ray Disc and DVD at more than 41,500 Redbox kiosks nationwide on April 23.
Also on April 23, the film will be available for a la carte streaming or digital purchase on Redbox On Demand, the company’s on-demand digital movie store. The film is the first “Redbox Original” released on Redbox On Demand.
Saget directed and stars in Benjamin, which also features a heavyweight cast of comedians and actors, including Rob Corddry, Mary Lynn Rajskub, Kevin Pollak, Peri Gilpin, Dave Foley, Cheri Oteri, Max Burkholder, Clara Mamet, David Hull, Jonny Weston, and James Preston Rogers.
The story unfolds as a family calls an intervention on Facebook for Bob Saget’s on-screen son, Benjamin; a 15-year-old they think is under the influence of drugs. Yet soon it becomes clear that those confronting Benjamin’s problems have many problems of their own.
“We’re making Benjamin available at Redbox because we believe in the power of movies to bring people together around topics that matter,” said Redbox CEO Galen Smith. “Redbox has the unique ability to market films directly to our more than 50 million customers who like the choice of renting from $1.75 a night from the kiosk or instantly on their favorite device or smart TV via Redbox On Demand.”
Now in the midst of a national standup comedy tour, Saget reveals his dramatic, nuanced side while directing and starring in Benjamin.
“This film tackles serious subject matter – our kids and the temptations and challenges they face – but tells it through the lens of a familiar cast of comedic actors who make the topic approachable and poignant,” Saget says. “An exclusive Redbox release brings the important message of the film directly to communities nationwide that are facing the battle of addiction.”
Saget is a Grammy-nominated comedian, actor, director and New York Times best-selling author. Saget hosts, writes and executive produces the new ABC series “Videos After Dark,” featuring home videos with an edgier twist. The show premiered an hour-long first look on March 12 with the full season debuting later this year.
Saget also can be seen in the upcoming Season 5 of the Netflix series “Fuller House.” His new hour stand-up special, “Zero To Sixty,” is streaming on Amazon Prime and is available to rent or buy on Amazon, iTunes and many other platforms. Saget continues to tour across North America with his standup comedy act.
Benjamin is produced by Nicholas Tabarrok and written by Joshua Turek. The director of photography is Arthur Albert, the editor is Bruce Green and the music composer is Peter Melnick.
Consumers can watch the trailer at Redbox.com/Benjamin and add it to their “Wish List” before the April 23 release date. On April 23, consumers can visit Redbox.com/Benjamin to reserve a copy for rental at their local Redbox kiosk or stream it via Redbox On Demand.