Cinedigm Expands Distribution of ‘The Bob Ross Channel’ on Xumo Streaming Service

Cinedigm Aug. 10 announced that The Bob Ross Channel has launched on the Xumo streaming television service. The channel will be available as a free ad-supported linear channel. In addition, the complete catalog of Bob Ross’ television series will also be available on AVOD.

With the launch on Xumo, The Bob Ross Channel will now be directly available in 45 million households across the nation via a multi-screen distribution network of smart TVs, mobile, Web and streaming devices. In addition to The Bob Ross Channel, Xumo carries six other channels from Cinedigm’s channel portfolio, including CONtv, Docurama, Dove Channel, Bambu, Combat Go and Comedy Dynamics.

“With this launch on Xumo, our hope is to further grow his audience by reaching those viewers who have ‘cut the cord’ and seek high-quality entertainment on the leading video streaming platforms,” Tony Huidor, Cinedigm GM of digital networks, said in a statement.

The Bob Ross Channel showcases memorable moments and paintings from the long-running public television series, featuring about 380 classic episodes. As part of Cinedigm’s agreement with Bob Ross Inc., the home entertainment distributor has produced and distributes special messages of support for public television on the channel, as well as spots highlighting official Ross painting products, and Ross certified instructors.

Ross died from lymphoma at the age of 52 on July 4, 1995, in New Smyrna Beach, Fla.

‘Joy of Painting’ Coming to AVOD Service Tubi Via Cinedigm’s Docurama Channel

Fox Entertainment’s AVOD service Tubi (www.tubi.tv) bring 30 seasons of cult show “The Joy of Painting,” featuring the Bob Ross, to its library on the Docurama channel from Cinedigm.

More than 30 seasons and nearly 400 episodes will stream on Tubi by the end of July.

“Bob Ross and his unforgettable style make ‘The Joy of Painting’ the epitome of comfort TV,” said Adam Lewinson, chief content officer of Tubi, in a statement. “Tubi is proud to be a streaming home for this timeless and beloved series.”

“’The Joy of Painting’ has never been more popular, as evidenced by the ever-growing following and tremendous view count that Ross has garnered on social media platforms,” said Erick Opeka, president of Cinedigm Digital Networks, in a statement. “We are thrilled to be working with Tubi to introduce new audiences to this iconic program.”

In 1983 along with his partners Annette and Walt Kowalski, Ross launched the show on public television. From 1983 through 1994, Bob recorded more than 400 episodes and “The Joy of Painting” became one of the most popular and well-known shows on public television. His passion for teaching and inspiring others lives on today through the thousands of instructors who teach his method around the world. For many fans, Ross is the “King of ASMR,” the audio sensory meridian response that keeps people tuned in and watching his every move. He can also be found today at the forefront of an exciting and inspirational wellness movement.

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With total view time reaching a milestone 200 million hours of content streamed in April, Tubi has more 20,000 movies and television shows from nearly every major Hollywood studio.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/.

Cinedigm’s ‘The Bob Ross Channel’ Streaming on Sinclair’s STIRR

Cinedigm May 19 announced the launch of The Bob Ross Channel on STIRR, an ad-supported, live and on-demand streaming service owned by Sinclair Broadcast Group. The channel can be accessed on iOS and Android devices, as well as Amazon Fire TV, Apple TV and online at www.STIRR.com.

Ross, who died in 1995, was an art instructor and television host. His show “The Joy of Painting” aired on PBS from 1983 to 1994 in the United States, Canada, Latin America and Europe.

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“The Joy of Painting” has more than 5.5 million social media followers, as well as 5.6 million unique views on Twitch, nearly one million hours consumed on Hulu, and an hour-long YouTube special that attracted over 2.5 million viewers.

The Ross Channel will showcase the series’ 380 episodes. As part of Cinedigm’s agreement with Bob Ross Inc., the distributor will produce and distribute PSAs for public television on the channel, as well as spots highlighting Ross painting products and certified instructors.

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“Through our partnership with the Bob Ross company, we aim to leverage our broad reach and expertise within the OTT space to extend the legacy created by Bob Ross,” Erick Opeka, president of digital networks at Cinedigm, said in a statement.